Brandon Jones

Responsibilities

• Providing marketing plans/strategies to brands
• Creating client email/social media reach
• Discovering regions to boost Ads/Promotions
• Overseeing monthly growth to potential clients
• Reviewing feedback from all avenues of direct advertising

Performance Results

My monthly revenue has a consistent repeat client cycle after the first 6 months in 2022. By year 2023/2024, the growth was steady while providing professionalism and quality customer service. Onto year 2025, clientele brought additional referrals showing the built trust and continued consulting services. In year 2026, there has been a 7% increase in the 1st quarter of new clientele and projecting by 2nd quarter another 5% increase due to the need for live events in all sectors. Having 85% of the clientele requesting services for concerts/showcases and the remaining 15% is networking events/music release events.

Responsibilities

• Reviewed: emails, social media messages / postings & website applications/inquires.
• Oversaw: staffing & recruiting team members per event.
• Created branding strategies, marketing plans and signed off on promotion deals.
• Inquired, negotiated and signed venue contracts.
• Assisted in: Agency + Artist Management Booking Contracts which included local, statewide and national tours.
• Directed day-to-day operations by spearheading implementation of short-term and long-term strategies to achieve business plan and profitability goals.
• Oversaw financial management, budget management, accounting & payroll .

Performance Results

• Revenue generated or ticket sales driven: We generated revenue through our website, ticketing platforms & hard copy tickets. Utilizing Ticket Platforms: Eventbrite, Ticketmaster and AXS .
• All events were 100% in person which included: concerts, meet/greets, artist showcases, networking events, club bookings and festivals. Attendance would range from: 200 for small events, 500-1k+ for medium size & 2k - 6k for large live events.
• Budget Ownership / Size: I've handled setting the budget, negotiating with vendors early to lock in rates, managing cash flow & setting aside a contingency fund. Overseeing costs Including: venue rental, production, talent, staffing/security, marketing/promotion & travel. The budget and size would range from: $2k - $160k.
• Scale (venue capacity, size of events, volume per year): Indoor venue capacity range: 500 - 3,000+ | Outdoor venue: 4,000 - 6,000. Seated/Standing with GA, VIP & Meet/Greet tickets. The age attendance would vary between: All ages, 18+ and 21+ . Live Events Per year: 36-50 with strategic planning, contracts signed & presale for early access.

Responsibilities

• Created and implemented a comprehensive strategy to increase brand awareness through targeted marketing initiatives.
• Maintained an up-to-date database of contacts for future promotional activities.
• Monitored customer feedback and created action plans based on results.
• Developed connections with influencers in the industry for outreach efforts.
• Specialized in e-mail blasts & social media marketing.

Performance Results

Campaign performance (engagement,conversion, ROI): The performance would be through engagement on our brand social media platforms: instagram, tiktok, youtube & twitter. We would pay for social media ads to run on our event flyers. This would allow us to control the demographic, area, cost and timeline of converting the cost to market/promote and figure out our ROI on the number of online tickets we would sell. Our website would become a recommended platform for future events, pushing email marketing to have repeat customers and advertise future events in person at the current event. Having data tracking to see the reach we have, the number of new/ongoing customers we retain and the market potential when expanding.

Responsibilities

• Promoted Local/Northeast Events on Social Media
• Recruited: Local Promoters & DJ’s per market to work event / increase sales
• Organized Event Schedule per city to ensure a smooth show operation.
• Managed Ground Promotion which included a team of local promoters per market. I handed out hard copy flyers to them and we went to all colleges nearby / local events to attract new customers to attend the EDM events.

Performance Results

Pushing the promotions online and on foot accelerated market needs in specific cities. This caused is to book an additional 2-3 proving the growth for a bigger venue in the near future. We saw a 42% increase in customer satisfaction by listening to the market push. Having a 18% increase in social media followers from a 7 day event schedule reflected the ongoing company recognition.

Responsibilities

• Managed & Scheduled shows throughout the Northeast
• Promoted events in new cities to acquire new talent to perform
• Scheduled events & Booked venues
• Reviewed contracts + Put together event lineup
• Recruited: local artists, DJ’s & Media to have staff + talent at each event.
• Oversaw all Marketing/Promotion/Media per market

Performance Results

The booking rate increased month over month ensuring events were being promoted on a steady path. Our retention of the same staff per event was 90% and maxing at 93% due to travel dates. The marketing budget started with a per event rate of $2k and increased to just under $5k within the 2nd year of events. Having a controlled budget and maximizing resources kept costs within business needs.

Responsibilities

• Ensured mechanical safety of all rides within the park
• Trained all new/current ride operators on rides/new equipment
• Oversaw a team of 20-25 operators on a daily basis + contributed to guest satisfaction and entertainment

Performance Results

Our customer service team emailed all attendees after the park closed each day to rate there experience and if they would recommend visiting. The team of ride operators ensured a quality experience and carefully providing safety on all rides. The returning guests per ride was 4x per guest each day by the end of each season. The response rate for guest experience in our park went from 81% - 86% in a 3.5 - 4 month period.

Responsibilities

• Managed guest list tracking system throughout the duration of the event.
• Ensured all necessary materials were available onsite for the event.
• Monitored crowd control during the event and ensured safety regulations were followed by all attendees.
• Maintained a professional attitude while interacting with event guests.
• Conducted post-event evaluations by surveying participants about their experience at the event.
• Set up equipment for audio-visual presentations prior to events.
• Assisted in managing event budgets, tracking expenses and supplies.

Performance Results

Gathered feedback with a post event survey for each attendee. There was a 70% steady survey completion, providing insight to their experiences. Adding this to the value we bring to each event. The returning clientele had a steady 52% - 55% of previous buyers.