KRISTIN OTT
Austin,TX
Summary
Experienced event sales and marketing professional with a background in innovating creative revenue-driving efforts, handling high-quality proposals, creating and executing industry strategies, and leading high-volume customer acquisitions. Expertise in contract management, service planning, and cost control. Key strengths include customer relations, negotiation, and business development. Understanding CRM platforms such as Salesforce, Tripleseat, Planning Pod, Social Tables, etc. ILEA and NACE affiliation. Specializing in team collaborations and brand/client management. Excel in communication, problem-solving, and adaptability, ensuring successful project outcomes and client satisfaction.
Overview
21
21
years of professional experience
Work History
Event Sales & Experiential Marketing Consultant
Flaunt Events
Austin, TX
01.2014 - Current
- Analyzed complex information from multiple sources to identify patterns and trends.
- Supervised development of experiential strategies, achieving 75% increase in event revenue for one client.
- Provided strategic advice on operational processes, business development, and organizational improvements.
- Collaborated with team members to establish cohesive brand identities.
- Executed brand goals through product deliverables, both tangible and intangible.
- Maintained strong communication with colleagues, clients, and vendors to address all needs.
- Utilized document management system to organize company files for easy access and updates.
- Identified, hired, and managed event production staff to enhance coordination efforts.
Director of Sales & Events
GDI
Austin, TX
01.2011 - 01.2014
- Oversaw event sales operations for high-growth companies and multiple venues.
- Developed and executed a sales plan, securing over $2M in venue bookings within two years.
- Devised comprehensive marketing programs across social media, digital, radio, and print channels.
- Managed event production processes with clients and internal vendors to ensure seamless execution.
Event Planner/ Sales Director
Arbor Pointe Events Center
Austin, TX
01.2007 - 01.2011
- Led Marketing function, Business Development efforts, and Event Planning activities for a boutique business.
- Prospected and qualified clients through innovative sales initiatives, including leading productions at wedding exhibitions and corporate tradeshows.
- Developed client questionnaire that introduced heightened customization to the client onboarding process which increased profits.
- Partnered with to attract new clients and raise brand awareness.
Assistant Membership Director
Lakeway Golf Club
Austin, TX
01.2004 - 01.2007
- Created and managed member engagement programs and promotional activities for country club.
- Conducted customer needs assessments and analyzed data to develop effective programs focused on retention and growth of client-base.
- Researched market trends and devised new strategies for sales growth based on data-backed insights.
- Led marketing efforts to expand operations and develop new member interest.
Education
Bachelor of Arts - Advertising
Texas State University
San Marcos, TX01.2002
Certified Wedding & Event Planner -
Austin Community College
Austin, TXSkills
- Sales & Revenue Retention Implementation
- Develop Brand Awareness
- Event Conceptualization and Marketing
- Performance Tracking
- Employee Management
- Cost Analysis
- Customer Relationship Management
- Project Management
- Client/Sponsorship Engagement
- Goal Setting and Team Collaboration
- Process Optimization
- Strategic Sales Experience
PAST CLIENTS
- Some past clients include: Oracle, Vista Equity, U Ship, National Geographic, City of Microsoft, Atlanta, Revolt TV, World Star Hip-Hop, Samsung, Motley Fool, Vuse, Country of Brasil, Nio Cars, Monster Energy Drink, Dell, Red Velvet Events, BMF Media, Civic Entertainment and the Austin Convention Center.
References
References available upon request.
Timeline
Event Sales & Experiential Marketing Consultant
Flaunt Events
01.2014 - Current
Director of Sales & Events
GDI
01.2011 - 01.2014
Event Planner/ Sales Director
Arbor Pointe Events Center
01.2007 - 01.2011
Assistant Membership Director
Lakeway Golf Club
01.2004 - 01.2007
Bachelor of Arts - Advertising
Texas State University
Certified Wedding & Event Planner -
Austin Community College
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