lavarus campbell
Burbank,CA
Summary
Results-driven Sales and Marketing Executive with over five years of experience in driving revenue growth and optimizing operations across diverse roles. Expertise in strategic sales and marketing, budget management, and data-driven decision-making. Proven ability to develop and execute impactful marketing campaigns, manage online platforms, and enhance client acquisition and retention. Skilled in event coordination, vendor relations, and delivering top-notch customer support. Adept at revitalizing accounts and leading teams to exceed business objectives.
Overview
4
4
years of professional experience
Work History
Regional Marketing ,Sales & Event Coordinator
Lycatel
Los Angeles County, CA
10.2022 - 01.2023
- Spearheaded event creation and management across the West Coast, enhancing brand visibility and customer engagement.
- Oversaw and mentored a diverse team of sales and marketing professionals, driving performance and achieving regional sales goals.
- Developed and executed comprehensive marketing strategies for cultural events throughout Southern California, boosting local market penetration and brand loyalty.
- Coordinated exceptional technical support for customer sign-ups, ensuring seamless onboarding experience and fostering positive customer relationships.
- Directed and optimized multi-channel marketing campaigns, leveraging media platforms to maximize event reach and impact.
Sales & Marketing Executive
Cartridge Warehouse International
Los Angeles County, CA
01.2022 - 08.2022
- Excelled in a hybrid role encompassing sales, marketing, customer retention, and purchasing, driving comprehensive growth strategies.
- Cultivated new client relationships and maintained existing accounts, ensuring competitive pricing and superior account management.
- Revitalized underperforming accounts, implementing targeted strategies to boost sales and enhance client satisfaction.
- Developed and executed dynamic marketing campaigns using Adobe Suite and Campaigner, enhancing brand presence and client engagement.
- Managed client email automation systems to deliver timely promotions, updates, and company announcements.
- Sourced products from diverse vendors to fulfill client orders promptly and efficiently.
- Implemented a meticulous triple-check system to ensure order accuracy and uphold high standards of service.
Assistant Manager, Sales and Marketing Account Manager
Elite Remodeling Group
Los Angeles County, CA
10.2018 - 02.2021
- Acted as Assistant Room Manager for the Sales and Marketing team, providing critical support in day-to-day operations and sales strategy implementation.
- Assisted the front office with sales analytics, leveraging data insights to drive performance and optimize sales processes.
- Managed and optimized all online platforms, including social media, digital advertising, and e-commerce channels, to maximize revenue generation.
- Administered an operating budget of $20-25K, efficiently allocating resources to support marketing initiatives and sales activities.
- Oversaw revenue generation with a monthly revenue range between $1 million - $1.4 million (May 2019 - October 2019), ensuring financial targets were met or exceeded.
Education
Bachelor of Business Administration - Business Administration: Concentration in Conflict Management
Woodbury University
Skills
- Sales & Marketing Strategy
- Revenue Optimization
- Budget Management & Resource Allocation
- Data Analysis & Sales Analytics
- Operational Efficiency
- Email Campaign Marketing Automation
- Media Coordination & Promotion
- Event Planning & Management
- Client Acquisition & Account Management
- Customer Retention Strategies
- Customer Support & Technical Assistance
- Vendor Relations & Product Sourcing & Execution
- Online Platform Manage
Timeline
Regional Marketing ,Sales & Event Coordinator
Lycatel
10.2022 - 01.2023
Sales & Marketing Executive
Cartridge Warehouse International
01.2022 - 08.2022
Assistant Manager, Sales and Marketing Account Manager
Elite Remodeling Group
10.2018 - 02.2021
Bachelor of Business Administration - Business Administration: Concentration in Conflict Management
Woodbury University
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