Brandon Parks
San Jose,CA
Summary
Dynamic leader with a proven track record at Fitness 19, enhancing operational efficiency and spearheading growth initiatives. Leveraged industry partnerships and innovative marketing strategies to achieve the highest single-year gross increase. Skilled in team leadership and revenue growth, demonstrating exceptional project management and coaching abilities. Achieved sustainable profitability across multiple franchises, embodying operational excellence and strategic foresight.
Overview
29
29
years of professional experience
1
1
Certification
Work History
Armed Guard
Palamerican Private Security
San Jose, CA
04.2024 - Current
- Executive Protection
- Armed Guard, foot or vehicle patrol
- Retail loss prevention
- Surveillance CCTV
- Crowd control.
Armed Guard
Genesis Security
San Jose, CA
08.2022 - 04.2024
- Executive Protection
- Armed Guard, foot or vehicle patrol
- Retail loss prevention
- Surveillance CCTV
- Crowd control
President
III Sheets, Inc.
San Jose, CA
01.2018 - 06.2023
- Founded and operate a fitness consulting business that provides business development, customer service, and marketing advice to fitness centers
- I provide business consulting services to fitness centers at any point in their operational lifespan
- Analyze business health by reviewing the books, line by line identifying waste and excess
- Conducting numerous site visits, reviewing guest/member traffic looking at numbers and patterns
- Audit operations including front of house, sales and marketing, and training procedures to present timely recommendations budget-friendly adjustments for immediate impact
President
What Supps, Inc.
San Jose, CA
01.2015 - 06.2023
- Led strategic planning and execution to drive company growth and profitability.
- Oversaw corrective action plans to remedy structural, organizational and departmental issues.
- Developed and executed strategies for entering new markets and increasing market share.
Director of Marketing
Fitness 19
01.2011 - 12.2015
- Company Overview: Northern California
- Own and operate a retail sport nutrition retail store
- Manage day to day operations, including staffing, inventory management, budgeting, payroll, HR compliance, marketing, outreach, promotions, operating expense ultimately maximizing profit
- Maintained over $100 average ring and 40 in-store transactions per day
- Highest single year gross increase in company history – $562k to $950k
- Highest single year increase in gross profit – 7%
- Took a location from being ranked mid-20s to number one nationwide in 3 months, then remained in the top 5 for the following 3 years
- Successfully directed 5 stores out of closing into sustainable profit centers
- Directed marketing for 20 clubs and managed a monthly marketing budget of $150,000 to $200,000
- Role included developing print and digital media, creating all internal promotions, and managing relationships with vendors
- Posted consistent monthly growth in both members and dues, new clubs opened regularly with over 1000 members within a 90-day three phase pre-sale
- At 5 years plus, attrition did not exceed 3%
- Piloted the integration of the InBody into over 100 Fitness Centers that helped increase Personal Training revenue by 30%
- Most locations reached maturity by year 5 with dues bases exceeding 90% of location overhead
- Developed a digital marketing strategy that cut marketing costs by 70% without impacting growth
- Secured a marketing partnership to sell memberships select Costco locations
- Northern California
Director of New Club Development
Fitness 19
01.2010 - 12.2015
- Company Overview: Northern California
- Shareholder Principal driver of regional growth and development that helped lead a low-cost no-frills fitness brand from 4 to 17 bay area franchises
- Responsible for the complete startup of 6 of the 17 locations – from site selection, construction, staffing, equipment selection to opening
- Audited PNLs for all locations and was responsible for keeping all locations profitable
- Ran monthly meetings for 22 locations, including review of sales and profits, monthly goal setting, and monthly marketing strategy
- Led Fitness 19 to the fastest growing and largest privately-owned fitness company in the world
- Ran the region with zero incurred loss or debt
- From 2012 to 2015 The region averaged over $2M gross per month and over $750k in monthly net profit
- Created and facilitated multiple regional programs and promotions that were adopted nationally and internationally for over 100 locations
- Developed and trained management and staff on sales process, personal training, attrition management, and other club operations at annual Companywide meetings
- Northern California
Shareholder – Operating Partner
Fitness 19
01.2006 - 12.2015
- Company Overview: Northern California
- Northern California
Private and Government Protective Services Contractor
Re5et LLC
01.1996 - 04.2010
- Company Overview: San Jose, California
- Operating Partner and largest single shareholder of 4 Fitness 19 locations including Daly City, Concord, Hayward and Fremont, CA
- Served as regional go-to for regulatory and financial compliance, including Obamacare integration, payroll compliance, time clock management, workers compensation, and other compliance responsibilities
- Reviewed financial statements to make determinations on monthly profits to be distributed
- San Jose, California
General Manager
Fitness 19
San Ramon
04.2004 - 10.2006
- Company Overview: San Ramon
- Responsibilities including sales, personal training, and customer service
- Oversaw the construction and presale for Fitness 19 in San Ramon
- Hired and trained all staff prior to the facility being operational
- Broke every personal and team record in the organization for membership sales, gross personal training and new business production for a single day, week, month, quarter and year, most remain unchallenged 20 years later
- Contributed to curriculum for SMART Fitness, now a nationally recognized accredited Personal Training Certification, proctored certification courses
- One of Four Nutritionists who's work was used to create the analog for LifeBase, a dynamic app that is integrated with the Biospace Inbody to automatically adjust macros and caloric intake based on the individuals goals and weekly body composition analysis
- San Ramon
CFO and Operating Partner
Bay Area Fitness/Max Muscle A&B, Inc.
01.1999 - 04.2004
- Company Overview: San Jose/Mountain View
- CFO and operating Partner of 3 Max Muscle supplement retail franchises in the Bay Area
- Consistently grossed more that 3x the projected and anticipated figures indicative as successful franchisee
- San Jose/Mountain View
Education
B.A. - Graphic Design, Sociology, Photography, Philosophy
San Jose State University
06.1999
Biology
Carroll College
Helena, Montana05.1997
Skills
- Team leadership
- Industry partnership development
- Staff training
- Project management
- Risk mitigation
- Innovation and creativity
- Sales and marketing
- Business planning
- Quality assurance
- Operations oversight
- Revenue growth
- Program management
- Coaching and mentoring
- Process improvement
- Operational excellence
- Policy development
- Budgeting and cost control
- Event planning
- Creating and delivering presentations
- Consulting
- Product development
- Regulatory compliance
- Contract administration
- Remote team management
- Partnership development
- Employee relations
- Negotiation
- Program oversight
- Account management
- Crime prevention
- Personnel access oversight
- Loss prevention and mitigation
- First aid and CPR
- Asset protection
- Firearm operation
- Incident documentation
Affiliations
Avid health nut, love the outdoors, outdoor activities and bangin weights
Accomplishments
NAIA DI All American 1996
Certification
- CPR/AED/FIRST AID
BSIS Guard Card(CA)
BSIS Open Carry Firearm liscense
Timeline
Armed Guard
Palamerican Private Security
04.2024 - Current
Armed Guard
Genesis Security
08.2022 - 04.2024
President
III Sheets, Inc.
01.2018 - 06.2023
President
What Supps, Inc.
01.2015 - 06.2023
Director of Marketing
Fitness 19
01.2011 - 12.2015
Director of New Club Development
Fitness 19
01.2010 - 12.2015
Shareholder – Operating Partner
Fitness 19
01.2006 - 12.2015
General Manager
Fitness 19
04.2004 - 10.2006
CFO and Operating Partner
Bay Area Fitness/Max Muscle A&B, Inc.
01.1999 - 04.2004
Private and Government Protective Services Contractor
Re5et LLC
01.1996 - 04.2010
- CPR/AED/FIRST AID
BSIS Guard Card(CA)
BSIS Open Carry Firearm liscense
B.A. - Graphic Design, Sociology, Photography, Philosophy
San Jose State University
Biology
Carroll College
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