Brandon Ransom
West Palm Beach
Summary
Ticketing and revenue operations leader with extensive experience in managing pricing, inventory strategy, and event execution in live entertainment. Strong collaboration with internal stakeholders drive alignment with revenue objectives, while data-driven approaches enhance operational efficiency and revenue performance.
Overview
9
9
years of professional experience
Work History
Manager, Premium Ticketing & Pricing Strategy
AEG Presents
Los Angeles
11.2021 - Current
- Lead enterprise-level ticket pricing, distribution strategy, and inventory optimization for Platinum and premium ticket products across national tours and regional markets.
- Develop and execute dynamic pricing strategies leveraging historical sales trends, market demand signals, and real-time performance analytics.
- Partner with tour leadership, venue operators, and internal stakeholders to align ticketing strategy with broader revenue and business objectives.
- Collaborate with analytics teams to evaluate pricing effectiveness, monitor inventory performance, and identify revenue optimization opportunities.
- Manage full ticket inventory lifecycle including allocations, holds, releases, and pricing adjustments across primary and secondary channels.
- Delivered portfolio-level performance reporting and strategic insights to senior leadership, enhancing pricing and revenue decision-making.
- Translated business requirements into ticketing platform workflows and system enhancements, improving operational efficiency with product and technology teams.
- Lead and develop ticketing staff while supporting operational planning, staffing strategy, and large-scale event readiness.
- Oversaw vendor and ticketing platform relationships, managing contract coordination, reconciliation, and performance evaluation to ensure alignment with business objectives.
Manager, Ticket Operations & Box Office
Los Angeles Football Club
Los Angeles
10.2019 - 11.2021
- Managed ticket inventory configuration, pricing tiers, holds, and onsale execution in Ticketmaster systems to optimize revenue and enhance customer experience.
- Directed ticket operations, event builds, and inventory management for LAFC (MLS), Angel City FC (NWSL), and major concerts and live events hosted at BMO Stadium.
- Oversaw box office operations and access control coordination, ensuring accurate financial reconciliation for high-volume ticketed events.
- Partnered with marketing, sales, operations, and finance teams to support go-to-market ticketing strategies and event launches.
- Served as primary liaison with Ticketmaster to enhance reporting accuracy, streamline system workflows, and increase operational efficiency.
- Supported large-scale event execution while maintaining strong fan experience and service standards.
Events & Ticketing Operations
National Basketball Association
New York
12.2016 - 02.2019
- Managed team ticket allocations and distribution logistics while serving as the primary ticketing contact for all 30 NBA franchises.
- Developed ticket distribution strategy and managed inventory for marquee league events, including NBA All-Star Game and NBA Draft, ensuring effective allocation.
- Coordinated with marketing, finance, analytics, and legal teams to align ticketing execution with strategic league initiatives.
- Created performance reports and tracked inventory to support league event operations and meet revenue objectives.
Education
Bachelor of Science - Sports Management
University of North Florida
Jacksonville, FL08-2013
Skills
- Pricing strategy
- Dynamic pricing
- Revenue optimization
- Market optimization
- Ticketing Platform Administration
- Ticketmaster Event Management Tool
- Ticketmaster Account Manager
- Ticketmaster Archtics
- AXS Ticketing
- KORE CRM
- TM1
- Microsoft Excel
- PowerPoint
- Process improvement
- Cross-Functional Leadership
Core Expertise
- Ticket Pricing & Distribution Strategy
- Primary & Secondary Market Optimization
- Dynamic Pricing & Demand Modeling
- Revenue Optimization & Inventory Management
- Ticketing Platform Administration
- Cross-Functional Leadership (Analytics, Product, Marketing, Technology)
- Operational Excellence & Process Improvement
Earlier Career
- Manager, Ticket Operations, Los Angeles Sparks
- PSL & Ticket Operations, New York Jets
- Ticket Operations Specialist, San Francisco 49ers
- Ticket Operations Intern, Orlando Magic | Jacksonville Jaguars
Timeline
Manager, Premium Ticketing & Pricing Strategy
AEG Presents
11.2021 - Current
Manager, Ticket Operations & Box Office
Los Angeles Football Club
10.2019 - 11.2021
Events & Ticketing Operations
National Basketball Association
12.2016 - 02.2019
Bachelor of Science - Sports Management
University of North Florida