FARAH ALLAM
Delray Beach,Florida
Summary
I am multi-faceted and curious by nature. Strategy driver on weekdays, yoga teacher on weekends, full-time mom. I connect the dots between insights and actions just as well as between collaborators. How? I’ve lived my whole life in the grey - in between worlds of East & West, translating from misconceptions to deep understanding and compassion.
But that’s based on my own words and reflections. Here’s what others have said about me.
I use you as a business consultant - even on areas you are not directly a part of - Brian Burnett (VP BBW)
You always ask the right questions and bring the right data to challenge the status quo and move the team forward - Kristi Onkka, current leader.
Deeply Curious. Warm-hearted. Gently Direct. - Colivers from mi pueblo.
Overview
13
13
years of professional experience
Work History
Enterprise - Pricing & Promotion Strategy Lead
Target
Remote
04.2025 - Current
- Recruited to lead Enterprise promotional strategy, specializing in Q4
- Steered multicategory teams to align total company strategy with guest expectations, capturing market share during key seasonal moments
- Collaborated with partners from Marketing, Loyalty, Site Merch, and Store Ops to execute promotional strategy, enhancing guest engagement
PRICING & PROMOTION STRATEGY LEAD - TOYS
TARGET
03.2022 - 04.2025
- Led promo planning across Toys in partnership with VP of Toys merchandising, planning, finance partners, and 10+ Toys business units
- Streamlined promo planning across Toys through partnership with the VP of Toys merchandising, planning, finance partners, and 10+ Toys business units.
- Redirected team focus from non-incremental promo activity to incremental selling-equation and story-driven promos.
- Enhanced financial planning processes by aligning total hardlines pyramid with strategy across everyday price, promo, and clearance teams.
- Analyzed marketplace key performance indicators to expand Q4 market share while maintaining margin budget.
- Identified fair-share assortment gaps in key affordable price bands and influenced assortment decisions.
- Coordinated promo and price messaging across site merchandising, paid search, social, and broadcast channels.
- Supported skills and career development for two senior insights analysts.
- Presented recurring updates to SVPs and VPs
MERCHANDISE PLANNER
BATH & BODY WORKS
Columbus, OH
09.2021 - 03.2022
- Developed preseason financial sales, margin, and inventory plans at item and weekly levels to align with business objectives
- Curated product assortment with Merchants to enhance item productivity and meet customer demand
- Managed the high-growth Gifting category. Annual sales of over $150M for over 1,600 stores
- Presented to VPs in weekly and monthly business reviews with progress and recommendations on changes
- Coordinated with inventory team on optimal purchase order flow and component usage to streamline operations
FORECAST ANALYST
BATH & BODY WORKS
Columbus, OH
09.2020 - 09.2021
- Managed sales assumptions during all 3 phases of Covid-related store closures, collaborating with inventory to ensure sufficient stock for each store segment while strategically cutting receipt plans
- Developed topside financial plans, selling equation, and daily projections for total BBW Canada.
- Led a team of three Associate Planners, onboarding and developing their skill sets to enhance team capabilities
- Directly reported and worked collaboratively with the AVP for the Canada business segment, presenting regularly to VP leaders
- Built the pre-season promotional calendar and guided in-season strategy
- Guided pricing and structure for all categories, focusing on brand management to optimize market positioning
ASSOCIATE MERCHANDISE PLANNER
BATH & BODY WORKS
Columbus, OH
02.2019 - 09.2020
- Managed the Diffuser category sales for the Canada BBW business – Annual sales of over $40M
- Developed reporting and tools to analyze business complexities, optimizing buying strategy and assortment for Canadian market
- Collaborated with cross-functional partners including inventory, domestic and e-commerce teams, and merchants to align on product strategies
- Led new product launch buys, shaping overall buying strategy to align with market needs.
REVENUE MANAGER
GROUPON
Dubai
04.2017 - 12.2018
- Managed all local sales worth $30M annually – analyzed price points & guest purchase behaviors
- Analyzed periodic demand trends across categories to align sales team focus with market demand
- Negotiated deals with sales representatives to achieve mutually beneficial outcomes for merchant, end customer, and business
- Enhanced deal web content through targeted sales team training sessions
MERCHANDISE PLANNER
JIMMY CHOO - AL TAYER GROUP
Dubai
05.2014 - 05.2016
- Managed $12M EUR seasonal OTBs and budgets to optimize inventory planning and allocation
- Developed store-level plans, budgets, and allocations with proactive pre and in-season management strategies
- Improved full price sell-thru from 44% to 55% in one year
- Implemented first product attribution program to enhance product performance analysis and decision-making
- Reordered and managed stock levels of core continuity product.
ALLOCATION ANALYST
AEROPASTALE
New York City, NY
09.2013 - 12.2013
INTERN - GLOBAL MERCHANDISE PLANNING
COACH
New York, NY
06.2013 - 09.2013
Education
CERTIFICATE - DATA ANALYTICS 360
ECORNELL
11-2023
BACHELOR OF SCIENCE (B.S.) - ECONOMICS
FLORIDA INTERNATIONAL UNIVERSITY
Miami, FL05-2013
Skills
- Pricing strategy
- Promotional campaign analysis
- Market research
- Demand forecasting
- P&L management
- Category optimization
- Merchandise planning
- Project management
- Cross-functional management
- Team leadership
Personal Information
Title: STRATEGIC RETAIL LEADER
Timeline
Enterprise - Pricing & Promotion Strategy Lead
Target
04.2025 - Current
PRICING & PROMOTION STRATEGY LEAD - TOYS
TARGET
03.2022 - 04.2025
MERCHANDISE PLANNER
BATH & BODY WORKS
09.2021 - 03.2022
FORECAST ANALYST
BATH & BODY WORKS
09.2020 - 09.2021
ASSOCIATE MERCHANDISE PLANNER
BATH & BODY WORKS
02.2019 - 09.2020
REVENUE MANAGER
GROUPON
04.2017 - 12.2018
MERCHANDISE PLANNER
JIMMY CHOO - AL TAYER GROUP
05.2014 - 05.2016
ALLOCATION ANALYST
AEROPASTALE
09.2013 - 12.2013
INTERN - GLOBAL MERCHANDISE PLANNING
COACH
06.2013 - 09.2013
CERTIFICATE - DATA ANALYTICS 360
ECORNELL
BACHELOR OF SCIENCE (B.S.) - ECONOMICS
FLORIDA INTERNATIONAL UNIVERSITY