Summary
Overview
Work History
Education
Timeline
Generic

Brandon Rodriguez

Account Director
New York,NY

Summary

Seasoned Account Director with a proven track record of leading high-profile campaigns across CPG, personal care, finance, telecom, tourism, and energy industries. Skilled in building strong client relationships, driving strategic growth, and overseeing integrated creative development from concept to execution. Played a key role in major brand initiatives, including brand relaunches for American Express and Chevron, as well as Verizon Wireless’ Holiday and Oscars campaigns. Known for a solution-oriented leadership style that ensures seamless collaboration across teams and agency partners to deliver impactful, results-driven work.

Overview

10
10
years of professional experience
5
5
years of post-secondary education

Work History

Account Director - Wells Fargo

BBDO
08.2023 - Current
  • Served as the primary day-to-day client lead, building strong relationships through regular communication, strategic updates, and proactive problem-solving.
  • Led the expansion of strategic partnerships and cross-functional collaborations across the broader client organization, driving incremental revenue and overall business growth.
  • Led the Integrated Agency Team, fostering collaboration and alignment across agency partners to deliver cohesive strategies and unified client solutions.
  • Managed the full creative development process, overseeing strategy, concepting, production, and delivery to ensure seamless execution and alignment with client objectives.
  • Managed the account team, making sure day-to-day operations ran smoothly and all account management basics were handled effectively

Account Director - Team Verizon

McCann
10.2021 - 08.2023
  • Led the Holiday 2021 and Oscars 2022 promotional campaign and creative development for the consumer wireless line of business
  • Regularly met with clients to discuss advertising options and future growth goals.
  • Collaborated with upper management to implement continuous improvements.
  • Directed client projects with eye for quality and client needs.
  • Collaborated with advertising group to create uniformity between advertising messages and retail incentives.

Account Director - Chevron

Dentsu Mcgarrybowen
03.2020 - 10.2021
  • Spearheaded the overall production & launch of new, full-integrated Chevron Only Human advertising campaigns.
  • Developed the strategic framework for targeted media roll out of suite of assets along with integrated agency team partners.
  • Managed internal teams in various account stewardship categories such as project management, budget and finance tracking and talent management.

Account Supervisor - American Express & Chevron

Dentsu Mcgarrybowen
07.2018 - 02.2020
  • Ran Chevron California and Gulf of Mexico market communication initiatives targeted at garnering favor the brand locally.
  • Orchestrated multiple strategic projects across the American Express business and various international markets to help bring the newly implemented brand platform to life.
  • Developed and supported the growth of dentsu's creative consultancy proposition as a new capability within the dentsu network.

Account Executive - American Express

Dentsu Mcgarrybowen
03.2017 - 06.2018
  • Managed the agency transition and onboarding for the American Express team as a new client to the dentsu roster.
  • Led internal platform launch for newly developed “Powerful Backing” campaign.
  • Supported the development, execution and roll out of Brand USA assets in 13international markets.

Assistant Account Executive - Colgate-Palmolive

VMLY&R (Red Fuse)
06.2015 - 02.2017
  • Served as a primary point of contact for day-to-day operations for the Men's Speed Stick,Lady Speed Stick and Irish Spring brands.
  • Helped lead full IMC projects for multiple brands from ideation to execution across various channels including TV, print, digital, social, and retail.

Education

Bachelor of Arts - Information Technology & Informatics

Rutgers, The State University of New Jersey
New Brunswick
08.2010 - 05.2015

Timeline

Account Director - Wells Fargo

BBDO
08.2023 - Current

Account Director - Team Verizon

McCann
10.2021 - 08.2023

Account Director - Chevron

Dentsu Mcgarrybowen
03.2020 - 10.2021

Account Supervisor - American Express & Chevron

Dentsu Mcgarrybowen
07.2018 - 02.2020

Account Executive - American Express

Dentsu Mcgarrybowen
03.2017 - 06.2018

Assistant Account Executive - Colgate-Palmolive

VMLY&R (Red Fuse)
06.2015 - 02.2017

Bachelor of Arts - Information Technology & Informatics

Rutgers, The State University of New Jersey
08.2010 - 05.2015

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Brandon RodriguezAccount Director