Summary
Overview
Work History
Education
Skills
Timeline
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Brandon Serrano

Brandon Serrano

Summary

Experienced sales leader with a track record of driving revenue growth in the SaaS industry. Skilled in developing and executing sales plans, building high-performing teams, and cultivating client relationships.

Overview

7
7
years of professional experience

Work History

Senior Regional Sales Strategist

PlanSource
01.2022 - Current
  • Lead sales presentations tailored specifically for individual clients'' needs and preferences.
  • Produced sales and team productivity reports for analysis, forecasting and improvement-related objectives.
  • Improved team collaboration, streamlining communication to enhance overall efficiency.
  • Handled customer relations issues, enabling quick resolution, and client satisfaction.
  • Utilized CRM software to track leads, monitor progress, and maintain accurate records of all client interactions.
  • Boosted sales revenue by developing and implementing effective sales strategies.
  • Mentored junior sales consultants, providing guidance and support for career growth.

Sales Manager

Rite Rug
03.2019 - 12.2021
  • Handled customer relations issues, enabling quick resolution, and client satisfaction.
  • Led a successful sales team by providing motivational coaching and performance-based incentives.
  • Grew sales and boosted profits, applying proactive management strategies and enhancing sales training.
  • Managed key accounts with strategic planning and relationship building, resulting in increased customer loyalty and repeat business.
  • Implemented CRM systems for better tracking of leads, improving follow-up processes and communication within the team.
  • Attended industry shows, conventions, and other meetings with primary mission of expanding market opportunities.

Senior Project Director

Genesis Construction
10.2016 - 02.2019
  • Utilized data-driven decision-making approaches to track project performance metrics and inform strategic adjustments as needed.
  • Mentored junior project managers, fostering growth and improving overall team performance.
  • Optimized resource allocation for successful project delivery within budget constraints.
  • Evaluated emerging technologies for potential integration into existing workflows, enhancing operational capabilities while minimizing risk exposure.
  • Drove innovation by encouraging creative problem-solving techniques among team members and fostering a culture of continuous improvement.
  • Managed cross-functional teams to deliver high-impact projects in a fast-paced environment.

Education

Bachelor of Arts - Marketing

University of Central Florida
Orlando, FL
09.2017

Skills

  • Data Analytics
  • Brand Strategy
  • Customer Segmentation
  • Team Leadership
  • Client Relationship Management
  • Relationship Building
  • Talent Development
  • Strategic Planning

Timeline

Senior Regional Sales Strategist

PlanSource
01.2022 - Current

Sales Manager

Rite Rug
03.2019 - 12.2021

Senior Project Director

Genesis Construction
10.2016 - 02.2019

Bachelor of Arts - Marketing

University of Central Florida

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Brandon Serrano