Brandon Vorst
Boca Raton,FL
Summary
Seasoned professional with over 25 years of sales and leadership experience in the adult beverage industry. Held roles in both on and off premise channels as well as both supplier and distributor positions. Successful in driving sales growth, market development, and operational excellence through effective leadership and teamwork. Trusted to manage large teams and complex budgets. Dedicated and loyal to alignment of company initiatives. Fiscally responsible and well respected in the industry.
Overview
1
1
Certification
25
25
years of professional experience
Work History
Vice President of Sales, East Region
Foley Family Wines & Spirits
04.2023 - Current
- Developed and executed strategic sales initiatives to drive revenue growth across multiple market segments.
- Cultivated relationships with key clients, enhancing customer loyalty and retention through tailored solutions.
- Analyzed market trends and competitive landscape to refine sales strategies and identify new opportunities.
- Led cross-functional teams in implementing CRM systems, improving data accuracy and reporting efficiency.
- Mentored and trained sales team members, fostering a culture of continuous improvement and high performance.
- Collaborated with marketing to align campaigns with sales objectives, boosting lead generation efforts significantly.
- Oversaw budget management for sales operations, ensuring effective allocation of resources for maximum impact.
- Increased sales revenue by developing and implementing innovative sales strategies.
- Navigated complex negotiations to secure favorable contracts for long-term success.
Senior Vice President of Sales, US & Export
Hahn Family Wines
01.2021 - 03.2023
- Led sales strategy development, aligning team goals with organizational objectives.
- Mentored and trained sales teams to enhance performance and achieve targets.
- Collaborated with marketing on campaigns, driving brand awareness and revenue growth.
- Established key performance indicators to measure sales effectiveness and team productivity.
- Developed training programs focused on product knowledge and sales techniques for staff advancement.
- Drove organizational change initiatives that resulted in improved internal processes, increased agility, and enhanced overall performance.
- Facilitated seamless communication between departments by creating standardized processes and protocols for information sharing.
- Managed budget allocations efficiently while maximizing profitability through cost control measures.
- Launched new product lines into the market successfully by coordinating comprehensive go-to-market strategies.
- Negotiated favorable contracts with key clients, securing long-term partnerships for mutual benefit.
- Built relationships with customers and community to establish long-term business growth.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
- Compiled and analyzed data to determine approaches to improve sales and performance.
- Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue.
Vice President of Sales, East Region
Hahn Family Wines
01.2018 - 01.2021
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Secured key accounts with targeted presentations, strengthening brand reputation amongst industry leaders.
- Developed short and long-term sales strategies to gain market share, uncover new sales opportunities and increase revenue.
- Increased sales revenue by developing and implementing innovative sales strategies.
Vice President of Sales, Southeast
C Mondavi and Family
01.2015 - 01.2018
- Led sales strategy development to enhance market penetration and revenue growth.
- Cultivated relationships with key distributors to expand product reach and visibility.
- Implemented training programs for sales team, improving product knowledge and customer engagement.
- Analyzed market trends to identify new business opportunities and drive competitive advantage.
- Coordinated cross-functional initiatives to align marketing and sales efforts for maximum impact.
- Mentored junior sales leaders, fostering a culture of continuous improvement and collaboration.
- Identified new business opportunities through comprehensive market analysis and trend forecasting.
Region Manager, Southeast
J Vineyards
01.2011 - 01.2015
Region Manager, Southeast
Chalk Hill Vineyards
01.2009 - 01.2011
Progressive Sales Leadership Roles
Jackson Family Wines
01.2001 - 01.2009
Education
Bachelor of Arts - Environmental Studies & Urban Planning
Sonoma State University
Rohnert Park, CASkills
- Sales Strategy & Execution
- Distributor & Retail Partnerships
- P&L Management
- Brand Growth & Positioning
- Market Development
- Team Leadership & Development
- Budgeting & Forecasting
- Performance Management
- Cross-Functional Collaboration
- Data-Driven Decision Making
Certification
Court of Master Sommeliers
Intro level Certificate- May 2024
Timeline
Vice President of Sales, East Region
Foley Family Wines & Spirits
04.2023 - Current
Senior Vice President of Sales, US & Export
Hahn Family Wines
01.2021 - 03.2023
Vice President of Sales, East Region
Hahn Family Wines
01.2018 - 01.2021
Vice President of Sales, Southeast
C Mondavi and Family
01.2015 - 01.2018
Region Manager, Southeast
J Vineyards
01.2011 - 01.2015
Region Manager, Southeast
Chalk Hill Vineyards
01.2009 - 01.2011
Progressive Sales Leadership Roles
Jackson Family Wines
01.2001 - 01.2009
Bachelor of Arts - Environmental Studies & Urban Planning
Sonoma State University