Brandon Warren
Medway,MA
Summary
Experienced customer, marketing, and growth strategist with a proven track record of driving engagement, advocacy, and business growth. Played a key role in scaling operations, contributing to an 11x growth through the development of efficient workflows, automated reporting, and scalable marketing initiatives. Skilled in designing data-driven customer lifecycle strategies that enhance retention, boost revenue, and foster customer advocacy. Passionate about creating scalable processes that enable efficient business expansion while cultivating deeper customer relationships.
Overview
13
13
years of professional experience
Work History
Associate Director, Membership Marketing
Contributor Development Partnership (CDP)
01.2018 - Current
- Company Overview: CDP is an industry-leading marketing agency for over 50 PBS and NPR stations nationwide
- Drove the company’s 11x growth by leading scalable marketing initiatives, process automation, and operational efficiencies that expanded CDP’s capacity.
- Developed and executed high-impact and personalized lifecycle marketing strategies, generating over $150M in revenue for 50+ PBS and NPR stations nationwide.
- Supervise and direct the Membership Marketing Team (MMT), overseeing all aspects of direct marketing campaigns—including strategy, budgeting, production, reporting, and analysis—to drive revenue growth.
- Led teams of up to 15 personnel, providing strategic guidance, mentorship, and professional development, fostering a culture of continuous improvement.
- Serve as the primary liaison between MMT, clients, vendors, and internal teams, ensuring seamless execution of marketing campaigns and fostering strong client relationships.
- Implemented efficiency-boosting initiatives, saving 70+ operational hours weekly, allowing for greater scalability and increased campaign customization.
- Fostered a culture of continuous improvement by encouraging staff to share innovative ideas and providing resources for professional development.
- Designed and refined innovative marketing strategies, ensuring sustained revenue growth and increased member acquisition for partner organizations.
- Trusted advisor to C-Suite leaders in public media, delivering data-driven marketing strategies that set new industry standards.
Marketing Coordinator
WGBH Educational Foundation
01.2017 - 01.2018
- Company Overview: WGBH is Boston's public media station
- Responsible for coordinating direct marketing campaigns for WGBH and over ten other public media partner stations, communicating with vendors to ensure seamless logistics, inventory management, and effective problem-solving
- Developed scalable customer engagement frameworks, paving the way for a dedicated customer marketing division.
- Coordinated direct marketing campaigns for WGBH and 10+ partner stations, ensuring seamless execution of multi-channel engagement strategies.
- Developed visually engaging marketing materials to support product launches and promotions.
- Increased personalization and automation in customer outreach, leading to higher engagement rates and improved retention.
- Collaborated with external agencies on advertising campaigns, ensuring alignment with overall marketing objectives.
Airborne Paratrooper (PFC)
United States Army National Guard
01.2012 - 01.2016
- Accountable for leading, coaching, and guiding teammates through stressful situations and demanding deadlines
- Entrusted by senior ranks to present detailed analytics reports and prepare comprehensive training plans
- Provided reliable and critical communications to company and battalion leadership
- Increased team efficiency through the development and implementation of tactical strategies.
Education
Master of Business Administration - Concentration in Management
Assumption University
Worcester, MA05-2023
Bachelor of Criminal Justice - Minor in Legal Studies
University of Massachusetts, Lowell
Lowell, MA05-2015
Skills
- Customer Lifecycle Marketing
- Collaborative Leadership
- Communication and Interpersonal Skills
- Data-Driven Business Strategy
- Data Analytics & ROI Measurement
- Team Development & Coaching
- Data-Informed Decision-Making
- Process Optimization & Organizational Development
Timeline
Associate Director, Membership Marketing
Contributor Development Partnership (CDP)
01.2018 - Current
Marketing Coordinator
WGBH Educational Foundation
01.2017 - 01.2018
Airborne Paratrooper (PFC)
United States Army National Guard
01.2012 - 01.2016
Master of Business Administration - Concentration in Management
Assumption University
Bachelor of Criminal Justice - Minor in Legal Studies
University of Massachusetts, Lowell
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