VJ NARAYAN
Murfreesboro,TN
Summary
Results-driven marketing leader with extensive experience at MediKarma, Inc., specializing in customer lifecycle marketing and campaign execution. Expertise in data analytics enhances customer engagement and retention strategies. Proven ability to manage CRM systems and develop strategic plans, achieving outstanding results in dynamic environments.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Director of Customer Marketing
MediKarma, Inc.
Murfreesboro, Tennessee
03.2025 - Current
- Developed framework to measure customer satisfaction, loyalty, and engagement across multiple touchpoints.
- Leveraged customer data and behavioral analytics to shape marketing strategies and identify at-risk accounts.
- Mentored high-performing customer marketing team, aligning initiatives with business objectives.
- Owned strategy and execution of comprehensive customer lifecycle marketing from onboarding to renewal.
- Created cross-channel campaigns, including email, in-app messaging, webinars, and events to increase adoption and retention.
Sr. Customer Care Associate
Ingram Content Group
08.2023 - 03.2025
- Help ensure exceptional customer satisfaction and loyalty.
- Responsible for resolving escalated customer issues, implementing strategies to improve customer experience, and collaborating with other departments to enhance overall service quality.
Remote Customer Marketing Specialist
MediKarma, Inc.
10.2022 - 08.2023
- Help establish customer support infrastructure including recruitment, call centers and establishing our A.I Health Coach Jill as first line of communication.
- Help Marketing team with all aspects of marketing including Social, Traditional Media, Influencers and any other marketing campaigns.
National Accounts
Republic Services
Chandler, AZ
07.2021 - 10.2022
- Managed and monetized commercial and industrial customers nationwide.
- Specialized in problem-solving, consulting, and upselling to next-level services to ensure our customers are taken care of.
- Proven performance in a high-pressure setting.
State Unemployment Insurance (SUI) Claimant
Paychex
Phoenix, AZ
03.2020 - 03.2021
- Managed ongoing maintenance of client account records, ensuring accurate information and compliance with all applicable state unemployment regulations.
- Recognized & delivered solutions to our clients leveraging my technical & problem-solving skills to exceed client's expectations.
Product Marketing Associate
Vigilint Biosensors
Bishop Ranch, CA
01.2018 - 03.2020
- Created, improved and executed social media and e-mail drip campaigns.
- Increased sales by 45%; Expanded customer base through emphasizing benefits of our offerings.
- Created and improved existing sales materials, customer win strategies.
- Analyzed customer needs and pain points to facilitate sales teams in achieving results.
- Data Analytics from company user base to define and execute marketing campaigns.
Customer Service Representative
Netflix
Fremont, CA
11.2018 - 11.2019
- Served as customer service representative at the Netflix call center.
- Recognized for excellent customer service and vast knowledge on Netflix's digital streaming.
- Recognized and awarded for performance under pressure.
Front Office Lead
Pleasanton Golf Center
Pleasanton, CA
05.2013 - 12.2017
Education
Bachelor of Science - Business Administration
California State University, East Bay
Hayward, CA08-2018
Skills
- Microsoft Office Suite
- Campaign execution
- Performance analysis
- Digital marketing tactics
- Customer segmentation
- Competitive analysis
- Customer lifecycle marketing
- Team mentoring
- Customer relationship management
- Social media marketing
- Webinar hosting
- Survey design
- CRM management
- Personalization strategies
- Customer advocacy
- Marketing automation
- Social media strategy
- Strategic planning
- Task prioritization
- Professionalism
- Workday CRM
- Cisco CRM
Certification
- Certified in Python
- Certified Product Manager
- Google: Certified in Data Foundations
- Stanford School of Engineering: Innovation & Entrepreneurship Certificate
Awards
- Won Gold Medal- Oratory Olympics- Debate Competition
- Won 30+ Awards- Amador Valley DECA Marketing Team Championship- Northern California Marketing Conference and Tournament
Timeline
Director of Customer Marketing
MediKarma, Inc.
03.2025 - Current
Sr. Customer Care Associate
Ingram Content Group
08.2023 - 03.2025
Remote Customer Marketing Specialist
MediKarma, Inc.
10.2022 - 08.2023
National Accounts
Republic Services
07.2021 - 10.2022
State Unemployment Insurance (SUI) Claimant
Paychex
03.2020 - 03.2021
Customer Service Representative
Netflix
11.2018 - 11.2019
Product Marketing Associate
Vigilint Biosensors
01.2018 - 03.2020
Front Office Lead
Pleasanton Golf Center
05.2013 - 12.2017
Bachelor of Science - Business Administration
California State University, East Bay
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