BRANDY BAKA
Rockledge,FL
Summary
Highly energetic and self-starting professional with extensive experience in driving channel sales to new heights. Possessing a natural aptitude for learning new products and skills, I excel in business development and account management. Currently seeking a role to leverage expertise in SaaS and Channel, along with exceptional customer service and negotiation skills, to make a significant contribution to the growth of a thriving organization.
Overview
11
11
years of professional experience
Work History
MSP Channel Account Executive
Jamf
Minneapolis, MN
12.2022 - Current
- Developed and led the emerging MSP program at Jamf, transforming it into the top-performing channel segment by consistently exceeding quotas each quarter. Achieved Pinnacle recognition in the first year with 137% of quota met, and advanced 27 partners to higher sales tiers.
- Manage a portfolio of over 200 active accounts, alongside an average of 25 new leads weekly, successfully onboarding 67 new MSP partners in the first half of 2024.
- Drove a 27% quarter-over-quarter increase in MSP territory sales from Q1 to Q2 2024, surpassing quota and growing territory business to over $200k in Annual Contract Value (ACV).
- Conduct account reviews and joint marketing sessions with existing MSP customers, resulting in a 32% year-over-year increase in security sales.
Channel Sales Executive
BLOKWORX
Larkspur, CA
03.2022 - 11.2022
- Developed and delivered customized presentations addressing MSP cybersecurity needs, driving a 34% increase in overall growth.
- Organized and led webinars, managed the sales pipeline, engaged with prospects, and successfully guided opportunities through to close.
- Strategically prepared for and attended trade shows, educating potential customers, enhancing brand awareness, and nurturing leads to significantly contribute to the organization's ROI.
- Prospected and generated new business through targeted cold and warm calls, expanding the customer base and driving revenue growth.
Named Account Executive
Konica Minolta Business Solutions
Ramsey, NJ
03.2020 - 03.2022
- Developed and delivered customized solutions, including both products and SaaS, to high-level government decision-makers in Central Florida, addressing their specific needs and objectives.
- Managed the complete sales cycle, from initial prospecting to closing deals and providing ongoing post-sale account management, including conducting account reviews and identifying upsell opportunities.
- Responded to RFPs and presented a variety of financing options, including rentals, internal financing for SoFL NASPO deals, and commercial leases through GPO contracts.
- Maintained expertise across a diverse portfolio of offerings, including MFPs, MIS, MPS, VoIP, and specialty print devices, ensuring comprehensive solutions for clients.
- Consistently achieved 97% of quota, with 55% of sales attributed to net new business.
Board Member / Secretary of the Board of Directors
South Brevard Sharing Center
Melbourne, FL
01.2014 - 01.2018
- Served as head of fundraising, routinely raising over $50,000 at SBSC's largest annual event, 'A Night in Casablanca' (also served as Co-Chair of event).
Education
Northeastern University
Boston, MASkills
- Cybersecurity Sales
- MSP, Channel Sales
- Exceeding Quota
- Exceeding KPIs
- Account Management and Renewals
- Negotiation
- Forecasting
- Pipeline Management
- SaaS and Software Sales
- Business Development
- Sales Reporting
- Account Reviews
Boardmemberships
South Brevard Sharing Center, Board Member / Secretary of the Board of Directors, 2014 - 2018, Melbourne, FL, Served as head of fundraising, routinely raising over $50,000 at SBSC's largest annual event, "A Night in Casablanca" (also served as Co-Chair of event).
Timeline
MSP Channel Account Executive
Jamf
12.2022 - Current
Channel Sales Executive
BLOKWORX
03.2022 - 11.2022
Named Account Executive
Konica Minolta Business Solutions
03.2020 - 03.2022
Board Member / Secretary of the Board of Directors
South Brevard Sharing Center
01.2014 - 01.2018
Northeastern University