Sales leader with proven expertise in driving revenue growth and building high-performing teams. Strong focus on strategic planning, client relationship management, and market analysis. Adept at fostering collaboration and adapting to evolving business needs. Known for reliability, results-driven approach, and exceptional communication skills.
Overview
18
18
years of professional experience
Work History
Associate Director of Sales and Marketing
Sheraton North Houston & DoubleTree by Hilton
03.2023 - Current
Develop and implement sales strategies to achieve business objectives
Lead and manage a team of sales professionals to ensure they have the necessary tools and resources to succeed
Build and maintain strong relationships with clients and stakeholders to drive sales growth
Analyze sales data and market trends to identify opportunities and challenges
Develop and implement sales strategies to maximize hotel revenue in rooms, catering, and ancillary services.
Prospect, identify, and secure new business opportunities through networking, cold calling, site visits, and industry events.
Manage and grow relationships with existing accounts, ensuring repeat business and loyalty.
Conduct property tours, prepare proposals, and negotiate contracts with clients.
Partner with Catering, Convention Services, and Operations teams to ensure seamless execution of events and group bookings.
Maintain accurate records of sales activities, account information, and revenue performance in CRM systems.
Prepare regular sales reports, forecasts, and market analyses for hotel leadership.
Represent the hotel at trade shows, sales missions, and community/business events.
Stay current with hospitality trends, competitor activity, and local market conditions.
SMERF Complex Sales Manager
Sheraton North Houston & DoubleTree by Hilton
01.2017 - 03.2023
Meet monthly and quarterly goals at both properties
Attended HEI Winners Circle 2018 & 2019 for the highest producers in the company
Joined HEI Sales Committee to assist with companies sales blitz and sales best practices
Respond and assign leads
Create contracts and proposals
Prospect for new business
Rebook past business
Build and maintain strong client relationships
Ensure hotel staff follows through on all requests
Use negotiating skills and creative selling abilities to close on business and negotiate contracts
Send Weekly recap to DOS /Smart Plan/ Share shift Accounts
Participate in sales blitzes, cold calling and contacting former clients to solicit new business and attends industry events/programs
Executive Meeting Manager
Hyatt North Houston
10.2015 - 01.2017
Responds in a timely manner to incoming group/catering business opportunities
Ensures that all business is booked within hotel parameters
Conducts hotel site inspections
Create contracts and Proposals
Prospect for new business - participate in sales blitzes, cold calling and contacting former clients to solicit new business and attends industry events/programs
Build and maintain strong client relationships
Detail events to include all food & beverage, set up and audio visual needs
Make suggestions to ensure the details meet the group and the hotel's needs
Create group resumes and communicate client needs to all departments of the hotel
Ensure hotel staff follows through on all requests
Use negotiating skills and creative selling abilities to close on business and negotiate contracts
Send Weekly recap to DOS /Smart Plan/ Share shift Accounts
Meet monthly and quarterly goals
Reservation Supervisor
Hyatt North Houston
09.2013 - 10.2015
Oversee and control daily tasks
Assist front office agents and develop them in order to handle reservation tasks properly
To assist Revenue Manager
Handling all group and conventions from the initial blockage to the rooming lists
Enter all reservations accurately
11 Day forecast weekly for the hotel
Balance hotel and rooms block inventory
Set Group Billing and Special Requests
Process hotel Commissions
Quarterly Forecast with DOS
Input STAR Data
To sell rooms and increase occupancy and revenue
Administrative Assistant/ Sales Coordinator
Hyatt North Houston
03.2013 - 09.2013
Provided sales and administrative support involving efficient handling of top and confidential agreements.
Supported the sales team in attaining sales targets.
Communicated with the regional sales team for status of order and position of sales.
Provided inputs and ideas into marketing enterprises and subsequently promoted them and monitored responses.
Prepared monthly, weekly or daily sales analysis.
Prepared proposals, agreements, sales reports, and presentations
Front Desk Supervisor
Sheraton North Houston
11.2011 - 03.2013
Ensure Outstanding customer care at all times
Maintains a friendly, cheerful and courteous demeanor at all times
Friendly and accurately answers inquiries from potential guests and accepts hotel reservations
Responds to telephone and in-person inquiries regarding reservations, hotel information and guest concerns
To sell room and increase occupancy and revenue
Train, coach, and counsel the front desk team members to ensure a quality operation.
Resolve customer issues, complaints, problems in an efficient manner
Program Clerk
Club Rewind
03.2011 - 11.2011
Meet and greet parents and children
Customer Service
Insure safe entrance and exits of the building
Accept payment and make deposit
Answer questions and concerns of parents
Answer Phone and take detailed messages
Group Coordinator
Sheraton Brookhollow
10.2007 - 01.2011
Coordinated guest accommodations
Communicated with customers to schedule reservations
Understood the needs of guest and prepared appropriate contract and billing information for group reservations
Ensure quality services were provided.
Ability to handle multiple priorities
Administrative Assistant/ Sales Coordinator
Sheraton Brookhollow
10.2007 - 01.2011
Provided sales and administrative support involving efficient handling of top and confidential agreements.
Supported the sales team in attaining sales targets.
Communicated with the regional sales team for status of order and position of sales.
Provided inputs and ideas into marketing enterprises and subsequently promoted them and monitored responses.
Prepared monthly, weekly or daily sales analysis.
Prepared proposals, agreements, sales reports, and presentations.
Front Office Agent
Sheraton Brookhollow
10.2007 - 01.2011
Checking guests in and out of the hotel
Answered a multi-line phone system
Greeted and directed guests as they entered the hotel
Responded to complaints, service issues and other general questions
Collected payments from guests, made reservations over the phone & maintained hotel room inventory