Branson McKell
Draper,UT
Summary
Im Branson, Im a results-driven Marketing Operations Specialist with 5+ years of experience streamlining marketing processes and optimizing campaign performance. Worked with a few different agencies and helped 100's of business's grow both through research, creation, and deployment of marketing campaigns, as well as helping develop and implement backend automations, SEO, and software to maximize conversion and ROI. Looking to join a team so I can focus all of my efforts into one company with one goal.
Overview
6
6
years of professional experience
Work History
Sales Development Team Lead
NICE InContact
09.2022 - 10.2024
- Developed multiple sales cadences around specific products in order to generate interest from high level prospects at target companies, and set up meetings.
- Lead organization wide trainings, team meetings, and helped train and mentor new sales developers.
- Maintained knowledge of new trends and sales tactics, as well as new technology around customer experience, digital transformation, AI, and workforce management.
Founder
Burb Haus
03.2023 - Current
- Work with SMB sized business's to help build out their marketing automation and digital transformation strategies in order to grow their company.
- Give websites a facelift while implementing SEO, forms, and triggers to build a mechanism for lead generation and digital transformation.
- Build out clients backend to automate social media posts/messaging, calendars, email/SMS, chat bots, etc.
Creative Lead/Marketing Consultant
Chamber Media
08.2021 - 09.2023
- Worked directly with clients to develop marketing strategies, creative visions, and sales funnels to drive new leads through the buyers journey.
- Managed and mentored internal team of Content Creators, Producers, Editors and extended team of freelancers.
- Directed video shoots, set teams and performers while creating work schedules and operating production equipment.
Marketing Manager
Bushwhack Outdoor Co.
08.2018 - 09.2019
- Devised and deployed online marketing plans with effective SEO, social media and viral video campaign strategies.
- Improved product marketing objectives by constructing communication initiatives and branding strategies to increase client outreach.
- Built brand awareness and generated leads while managing internal and external marketing campaigns and programs.
Education
Some College (No Degree) - Business Entrepreneurship/Marketing
University of Utah
Salt Lake City, UTSome College (No Degree) - Graphic Design/Photography/Video
Snow College
Ephraim, UTHigh School Diploma -
Maple Mountain High School
Spanish Fork, UT05.2014
Skills
- Sales and Marketing
- Leadership
- Project management
- CRM management
- Performance analysis
- Problem Solving
- Content Creation (Design, Photo, Video)
- Data-driven decision making
Timeline
Founder
Burb Haus
03.2023 - Current
Sales Development Team Lead
NICE InContact
09.2022 - 10.2024
Creative Lead/Marketing Consultant
Chamber Media
08.2021 - 09.2023
Marketing Manager
Bushwhack Outdoor Co.
08.2018 - 09.2019
Some College (No Degree) - Business Entrepreneurship/Marketing
University of Utah
Some College (No Degree) - Graphic Design/Photography/Video
Snow College
High School Diploma -
Maple Mountain High School
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