BRANTLEE FIELDS
Summary
Talent partnerships and brand marketing executive with 10+ years of experience developing high-impact collaborations across athletes, celebrities, musicians, creators, entertainment properties, and global brands. Proven track record of building culturally relevant partnership strategies that drive audience growth, franchise expansion, brand equity, and commercial impact across sports, media, entertainment, and digital platforms.
Experienced in leading cross-functional talent initiatives from partnership sourcing, relationship management, negotiation, activation, and global campaign execution. Deep expertise in translating talent relationships into scalable business opportunities that extend brand relevance across culture, content, experiential marketing, and consumer engagement.
Overview
12
12
years of professional experience
Work History
Consultant
Instilled
11.2018 - Current
- Lead strategic talent partnership initiatives across sports, entertainment, media, and culture for global brands and platforms.
- Develop celebrity, athlete, and creator-led marketing collaborations that drive audience engagement, cultural relevance, and brand growth.
- Architect integrated campaigns and experiential activations tied to marquee cultural moments, live events, and entertainment properties.
- Advise brands and talent on partnership positioning, audience expansion, monetization strategy, and cross-platform storytelling.
- Identify emerging cultural trends and partnership opportunities that unlock new consumer audiences and business growth initiatives.
Sports Creators Lead
TikTok
06.2025 - 10.2025
- Collaborated with cross-functional teams to execute creative campaigns surrounding athletes, and sports creators.
- Enhanced the platform's creator growth and development framework by increasing daily active users.
- Developed content and marketing strategies to drive the audience back to the platform.
- Maximized sports talent and sports creator marketing strategies to increase platform presence at tentpoles and increase brand identity.
Head of Athlete & Music Partnerships
Twitter
11.2022 - 10.2023
- Led strategic partnerships with globally recognized athletes, musicians, artists, and entertainment talent to drive platform engagement and audience growth.
- Developed large-scale content, launch, and activation strategies surrounding album releases, cultural moments, and live events.
- Built and maintained relationships with talent representatives, agencies, labels, leagues, and management teams to identify scalable collaboration opportunities.
- Partnered cross-functionally across marketing, content, product, communications, and sales teams to operationalize talent-led initiatives globally.
- Identified emerging trends across sports, entertainment, and culture to inform innovative partnership strategies and platform expansion.
Head of Athlete Partnerships
Twitter
10.2021 - 11.2022
- Spearheaded global athlete partnership strategy, managing relationships with high-profile athletes, leagues, agencies, and talent representatives.
- Developed culturally relevant campaigns and content ecosystems that increased audience engagement and strengthened platform positioning within sports and entertainment.
- Led strategic activations and cross-functional initiatives tied to major tentpole events, athlete storytelling, and brand partnerships.
- Executed talent-driven content and growth initiatives with globally recognized figures including Derek Jeter and Son Heung-min.
VP, Sports Marketing & Branding
Quality Control, Sports
11.2020 - 07.2021
- Built and launched the sports division for a leading entertainment brand, developing partnership strategies across athletes, entertainers, and cultural talent.
- Led talent marketing, brand partnerships, experiential activations, and strategic communications initiatives tied to major sports and entertainment events.
- Negotiated and managed relationships across brands, athletes, agencies, and entertainment stakeholders to drive integrated business opportunities.
- Oversaw campaign budgets, partnership proposals, media strategy, and event execution for high-visibility cultural moments, including the Super Bowl, NBA All-Star, and MLB All-Star.
Marketing Manager
Everett Sports Marketing
01.2016 - 07.2019
- Cultivated strategic brand and marketing partnerships for both rookie and veteran NFL clients, enhancing their market reach and impact.
- Drove comprehensive event organization and execution, including football camps, athlete signings, and paid appearances.
- Expertly negotiated trading card and apparel deals for clients, maximizing their financial opportunities and brand visibility.
- Led multifaceted marketing initiatives, encompassing press release composition, digital campaign strategizing, social media presence enhancement, and innovative content creation.
Director, Athlete Relations
ProAthleteTV
01.2014 - 05.2018
- Orchestrated interactions between our company, athletes, agents, and marketing personnel, ensuring seamless collaboration and communication.
- Explored the sports media landscape to identify and propose diverse brand partnerships, enhancing our market presence and opportunities.
- Collaborated with the creative team to optimize athlete and brand targeting while proactively forecasting emerging trends in media and marketing.
- Directed engagement with media partners to facilitate content distribution across various platforms, maximizing visibility and impact.
Education
J.D. -
John Marshall Law School
01-2014
B.A -
University of Georgia
01-2011
Skills
- Talent Partnerships & Relationship Management
- Celebrity, Athlete & Creator Collaborations
- Entertainment & Cultural Marketing Strategy
- Brand Expansion & Franchise Development
- Licensing & Cross-Platform Activations
- Integrated Marketing Campaigns
- Strategic Deal Negotiation
- Experiential & Tentpole Event Strategy
- Global Partnership Development
- Executive Stakeholder Management
- Content & Audience Growth Strategy
- Cross-Functional Team Leadership
Timeline
Sports Creators Lead
TikTok
06.2025 - 10.2025
Head of Athlete & Music Partnerships
Twitter
11.2022 - 10.2023
Head of Athlete Partnerships
Twitter
10.2021 - 11.2022
VP, Sports Marketing & Branding
Quality Control, Sports
11.2020 - 07.2021
Consultant
Instilled
11.2018 - Current
Marketing Manager
Everett Sports Marketing
01.2016 - 07.2019
Director, Athlete Relations
ProAthleteTV
01.2014 - 05.2018
J.D. -
John Marshall Law School
B.A -
University of Georgia