Braxton Lloyd

Associate Brand Manager 09/2019 to 12/2023

Lead in developing comprehensive Go-To-Market strategies for the Putter, Wedge, and Custom Fitting categories in addition to overseeing the creative process, production, and product launches for the Logan Olson brand.

• Directly oversaw the creation, production, and implementation of product marketing campaigns for all global regions.
• Managed day-to-day relationship with creative agency for relevant campaigns.
• Managed every phase of product marketing materials including renders, animations, training content, retail, social, and digital assets.
• Extensive experience with video and photo asset production including commerical photoshoots, studio photograhy, training, and social content.
• Experience with dozens of DTC 'hot-shot' product launches as well as co-branded marketing campaigns (Perfect Practice) and limited edition items.
• Developed and lead marketing campaigns with a 'digital first' mindset.

• Supported all sales and marketing initiatives with our 2,500+ PGA Golf professionals. Assisted heavily with staff summits and product.

• Worked with both wholesale and DTC customers to resolve product or order issues.

• Worked with marketing design teams and managed day to day of digital and graphic design briefs.