Breana DePaz

• Contribute to the team's media placement goals, securing placements in top-tier publications.
• Managed and served as the account lead for four accounts in the beauty and fashion space.
• Daily media monitoring, filing, reporting, updating internal tracking, sending call recaps, administering, overseeing inventory, and sending out samples.
• Writing tailored pitches to build real relationships with editors/journalists to consistently land strong media placements.
• Within this position, I have gained experience across the beauty, lifestyle, wellness, fashion, food and beverage, and TV/broadcasting industries.
• Assisted with PR event planning, including setup, prep, and managing logistics leading up to each event.
• Manage award submissions for clients, ensuring accurate tracking and timely follow-ups.

During this four-month internship, I worked with brands in fashion and influencer/podcasting, assisted my supervisor in updating and building media lists, sent pitches, and brainstormed ideas to boost media outreach for clients.

During this internship, I quickly learned to adapt and thrive in a fast-paced beauty PR agency. I gained hands-on experience building media lists, pitching, tracking inventory, and managing sample send-outs. I also assisted with exciting PR events, including a beauty pop-up at the Allure store in NYC, and a lifestyle and wellness event at the Equinox Hotel. As well as influencer work by assisting behind the scenes at events and helping find influencers whose values aligned with the clients’ to attend.