Summary
Overview
Work History
Education
Skills
Timeline
Generic

Breanna Lang

San Diego,CA

Summary

Marketing professional with 5+ years of experience in community engagement, team management, and outreach coordination. Skilled in driving engagement through organic marketing initiatives, event execution, and cross-functional collaboration to support brand visibility and operational efficiency.

Overview

3
3
years of professional experience

Work History

Director Leasing Marketing

Greystar
San Diego , CA
01.2023 - Current
  • Led leasing operations and resident account workflows in Entrata CRM, ensuring accuracy, compliance, and team performance. Managed applications, waitlists, move-outs, and concessions using Excel and Microsoft Teams.
  • Directed property marketing strategy—overseeing outreach calendars, resident events, B2B partnerships, and digital content.
  • Produced 100+ assets using Canva, HYLY.AI, RSVPify, and Bulletin. Conducted daily reporting, marketing audits, and drove lead generation and engagement across the portfolio.

Leasing & Marketing Associate

IMT Residential
San Diego , CA
08.2022 - 07.2023
  • Conducted weekly market research and pricing analysis, compiling competitor data and presenting actionable insights to the California regional team,ensuring the community remained competitively positioned and responsive to evolving market conditions.
  • Utilized Yardi CRM to manage applicant records, lease documentation, and resident communications, maintaining regulatory compliance and supporting operational accuracy and audit readiness.
  • Designed and launched a monthly digital newsletter using Canva, later adopted company-wide across all IMT communities, and created branded digital content for flyers, outreach, and social media,boosting resident engagement and reinforcing the property's brand identity.

Education

Bachelor of Science - Business Administration & Marketing

California State University Los Angeles
Los Angeles, CA
05-2026

Skills

  • Market research and analysis
  • Initiative taking
  • Content development
  • Project management
  • Operational efficiency
  • Training management
  • Written communication
  • Creativity and innovation

Timeline

Director Leasing Marketing

Greystar
01.2023 - Current

Leasing & Marketing Associate

IMT Residential
08.2022 - 07.2023

Bachelor of Science - Business Administration & Marketing

California State University Los Angeles