Open To Work
Matthew Gess
University of South Florida Athletics
Tampa,FL
Work Preference
Desired Job Title
Director of MarketingRevenue Cycle Performance Team ManagerTicket Sales ManagerGeneral ManagerAssistant General Manager
Work Type
Full Time
Location Preference
On-SiteRemoteHybrid
Location:
Tampa, FL, US
Open to relocation:
No
Important To Me
Work-life balanceCompany CultureHealthcare benefits401k matchFlexible work hoursPersonal development programs
15
years of professional experience
Dynamic Marketing Director with over 7 years of experience driving revenue and engagement in the sports industry. Proven track record of spearheading marketing initiatives resulting in a 50% increase in attendance and record-breaking crowds. Expertise in experiential marketing, community activations, and ticket sales growth consistently enhances fan experiences and elevates organizational visibility. Committed to delivering innovative strategies that align with company objectives, ready to leverage skills and passion for the next challenge.
Work History
Director of Marketing
2 Years 4 Months- Spearheaded football marketing initiatives, resulting in a 50% year-over-year attendance increase, maintaining a total fan base of 185,000, and boosting engagement through innovative gameday experiences and data-driven campaigns.
- Orchestrated women's soccer marketing strategies, delivering a 22% and 25% attendance increase in consecutive years, culminating in the #1 ranking for total attendance in the American Athletic Conference in 2024.
- Engineered men's basketball marketing efforts, overseeing record crowds, including 10,659 attendees for the FAU game, and achieving three sellouts in a single season—the first in program history.
Revenue Cycle Performance Team Manager
2 Years 1 Month- Implemented streamlined processes and systems to ensure accurate billing and enhance patient outcomes, boosting overall efficiency by 22%.
- Directed account management, insurance communications, collections, cash posting, contract analysis, and billing functions, maintaining strict compliance and accuracy standards.
- Supervised staff performance through consistent feedback, performance reviews, and training initiatives, achieving an 18% increase in team productivity.
Ticket Sales Manager
1 Year- Drove ticket sales strategy, culminating in a 15% increase in sales volume.
- Generated over $850K in new revenue through innovative sales initiatives and outreach programs.
General Manager
2 Years 6 Months- Pioneered club branding, profit and loss management, budgeting, and business transformation initiatives, achieving a 20% increase in sponsorship revenue by developing targeted B2B sales strategies.
- Championed the rebranding of the organization in 2018, launching successful marketing campaigns across television, print, and digital media platforms, resulting in a 30% boost in brand visibility.
- Coordinated theme nights during home games, generating funding for local Tampa charities and enhancing community engagement efforts by 25%.
Assistant General Manager
7 Years 5 Months- Oversaw corporate partnerships, ticketing, and comprehensive marketing strategies, consistently meeting annual team revenue targets.
- Formulated and executed targeted sales campaigns, enhancing client engagement and achieving a 10% rise in repeat customers.
Education
B.S. - Sports Management
Skills
Brand engagement strategies
Community outreach programs
Sponsorship development strategies
Skilled in Microsoft Office and CRM tools
Strategic marketing
Business operations management
Sales experience
Vendor relationship management
Collaborative decision making
Client engagement
Effective communication
Flexible problem-solving
Professional networking
Online marketing strategies
Organizational strategy development
Strategic project planning
Promotional project execution
Data analytics
Brand development
Team leadership
Strategic brand positioning
Market strategy development
Customer relationship management
Sales promotion execution
Business management
Operational efficiency management
Strategic campaign planning
Strategic decision making
Business-to-consumer marketing
Project management
Database administration
Mobile marketing
Media buying
Market tracking
Direct mail marketing
Communications management
Budget oversight
Stakeholder relations
Product promotion
Proposal management
Strategic business planning
Campaign strategy development
Data-driven marketing analysis
Website performance analysis
Meeting organization
Market research
Strategic campaign planning
Campaign management
Conceptual oversight
Project coordination
Sales experience
Networking
Digital marketing
Strategic planning
Project planning
Content creation
Sales expertise
Marketing campaign development
Analytics and SEO
Creative direction
Advertising campaigns
Branding
Media relations
Staff management
Market analysis
Scheduling
Campaign planning
Brand positioning
Marketing analytics
Market planning and execution
CRM management
Product promotions
Web analytics
Business administration
Operations management
Campaign development
Key decision making
Market penetration
Business planning
B2C marketing
Customer segmentation
Innovation
Communications expertise
Project oversight
Database management
Competitive analysis
Cost management
Proposal coordination
Product marketing
Fact-checking
Marketing
Business development support
Marketing automation
Affiliate marketing
B2B marketing
Sales
Social media marketing
Relationship building
Creative and innovative
Marketing and advertising
Microsoft office
Content development
Social media campaigns
Social media strategy
Decision-making
MS office suite
Marketing strategy development
Promotional events
Marketing campaigns
Customer relationship management (CRM)
Marketing plan development
Market trends analysis
Budgeting and allocation
Adobe creative suite
Brand messaging
SEO optimization
Brand-building strategies
Google analytics
Competitor analysis
Google Analytics understanding
Team recruiting and hiring
P&L management
Training and onboarding
Contract management
Budgeting and allocation
Marketing program management
Business objective analysis
Market research analysis
Brand promotion
Pricing strategies
Campaign performance tracking
Proposal development
Cross-departmental alignment
Product lifecycle management
Timeline
Director of Marketing
University of South Florida Athletics
06.2023 - 10.2025Read More
Revenue Cycle Performance Team Manager
Clinical Tampa, United States Billing Service – Associated Pathology
04.2021 - 05.2023Read More
Ticket Sales Manager
NY Yankees Spring Training / Tampa Tarpons
08.2019 - 08.2020Read More
General Manager
Tampa Yankees / Tampa Tarpons
02.2018 - 08.2020Read More
Assistant General Manager
Tampa Yankees
09.2010 - 02.2018Read More
University of Tampa
B.S. from Sports Management
Read More