Breanna Watson

• Lead planning and execution of flagship experiential activations, functioning as a client-facing lead liaising between brand teams, agency partners, and commercial stakeholders

• Partner with senior leadership to steward an $8M budget across agency, programming, and market investments

• Analyze market and consumer insights to inform go-to-market strategy and optimize experiential, digital, and consumer engagement initiatives aligned with brand team’s objectives

• Leverage AI tools to accelerate briefing documents, activation recaps, and performance reporting that reduce turnaround time

• Collaborate cross-functionally with brand, marketing, agency, and commercial teams to align campaign execution against priorities

• Manage a $1.5M territory across Washington D.C.'s top 60 high-profile accounts, serving as the primary client-facing strategic partner and go-to-market lead for Bacardi’s portfolio

• Spearheaded regional digital marketing strategy, driving a 60% increase in localized account-facing content engagement; developed and managed paid social campaigns using Meta Ads Manager to amplify event activations and brand awareness

• Delivered 13.5% revenue growth and 16% volume growth across managed account universe in FY26 through insight-led market execution, data analysis, and strategic account development

• Manage the #2 Patrón Reposado account in the U.S.; drove 27% FY26 growth contributing $92K in incremental revenue through targeted programming and visibility enhancements

• Use AI-powered analytics and tools (including Salesforce and AI-assisted insight generation) to identify optimization opportunities, track account health, and surface actionable insights that guide programming decisions

• Outline and oversee measurement strategy, campaign tracking, and results delivery for all A&P investments

• Accelerated commercial growth of the Diageo portfolio through client-facing account management, go-to-market execution, experiential marketing, and trade and consumer activations across Northern Virginia's top 60 high-profile accounts

• Developed and implemented direct response marketing campaigns and brand programming

• Maintained 38% branded menu share month-to-month across account universe

• Used Meta platforms, social media analytics, and Tableau to track consumer engagement, identify trends, and optimize campaign performance

• Developed go-to-market launch of Astral Tequila, achieving highest in-state growth across the Virginia market

• Leveraged market data, sales analytics, and consumer insights to identify growth opportunities and optimize investments

• Managed a team of 45 employees, P&L, operations, and marketing strategy; increased monthly revenue by 144% within 6 months

• Developed go-to-market strategies for new location launches and seasonal programming; managed social media platforms including Facebook and Instagram, growing following through digital campaigns and influencer partnerships

• Created internal training curriculum deployed across 10+ locations; oversaw expansion planning, vendor relations, and promotional rollouts