Breanne Ward
Louisville,KY
Summary
Brand and hospitality professional with expertise in spirits, inside sales, and event coordination. Proven track record in leading bar teams, executing promotional events, and managing distributor relationships to enhance brand visibility. Skilled in driving customer engagement through impactful activations and aligning with industry events for maximum exposure.
Overview
8
8
years of professional experience
Work History
Bacardi Portfolio Brand Ambassador
TEAM Enterprises
Louisville, KY
10.2024 - Current
- Executed over 130 events to promote Bacardi brands effectively.
- Collaborated with distributor teams to plan impactful promotions and activations.
- Enhanced brand visibility at events and training sessions to drive volume through key account relationships.
Brand Ambassador / Events Assistant
Bourbon Barrel Foods
Louisville, KY
10.2024 - Current
- Lead event and tasting activations across local markets.
- Educate consumers on product usage and brand history during culinary and spirits events.
Spirits Brand Ambassador / Promotional Assistant
BeeScene Agency
Louisville, KY
10.2023 - Current
- Executed over 280 promotions for various spirit brands at retail tastings and events.
- Managed sampling logistics to ensure brand integrity during all activations.
- Monitored industry trends to effectively represent the brand in all engagements.
Promotional Assistant
Newbridge Marketing Group
Louisville, Kentucky
06.2022 - Current
- Connected with customers during 20+ on and off-premise activations to share product insights and enhance brand promotion efforts.
Retail Guardian
Angel’s Envy Distillery
Louisville, KY
10.2023 - 09.2025
- Delivered guided tastings and personalized product recommendations to guests as in-house brand representative.
- Educated consumers on Angel’s Envy portfolio, process, and heritage to enhance brand engagement.
- Fostered memorable brand experiences through interactive presentations and storytelling techniques.
Brand Ambassador
American Home Design
Nashville, TN
01.2018 - 03.2018
- Engaged customers through product demonstrations and trade shows.
- Educated potential clients on home improvement solutions and services offered.
Education
Bachelor of Science - Mass Communication – Public Relations
Campbellsville University
Campbellsville, KY12.2017
Websites
References
Available Upon Request
Timeline
Bacardi Portfolio Brand Ambassador
TEAM Enterprises
10.2024 - Current
Brand Ambassador / Events Assistant
Bourbon Barrel Foods
10.2024 - Current
Spirits Brand Ambassador / Promotional Assistant
BeeScene Agency
10.2023 - Current
Retail Guardian
Angel’s Envy Distillery
10.2023 - 09.2025
Promotional Assistant
Newbridge Marketing Group
06.2022 - Current
Brand Ambassador
American Home Design
01.2018 - 03.2018
Bachelor of Science - Mass Communication – Public Relations
Campbellsville University
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