BRENDA ABBOTT
Los Angeles,CA
Summary
Creative and detailed-oriented Marketing & Special Events professional with 15+ years of expertise in managing and maximizing brand awareness, profitability and company values. Extensive experience coordinating and executing large- and small scale events. Traveling and curating experiences for clients in multiple cities and states provided me the opportunity to promote efficiency and influence positive outcomes with different brands and departments.
Overview
14
14
years of professional experience
Work History
Event Producer
Sparks
Los Angeles, CA
11.2022 - Current
- Lead event programs (both B-to-B and B-to-C) of various scales or lead areas of a larger events for Google, T-Mobile, Anheuser Busch
- Develop, manage and communicate project timelines for all components of event, provide direction and support to all program staffing
- Track, forecast and reconcile budget costs throughout the course of project, create run of show and production schedule/ timelines
- Liaison with all internal cross functioning teams, coordination of logistics with all vendors and partners
- Create client proposals, ideas/decks and strategies for project deliverables
Event Manager, Conference and Events Services
Loyola Marymount University
Los Angeles, CA
09.2021 - 11.2022
- Responsible for all phases of events
- Schedule contracted services and equipment rentals to provide services not available in-house
- Oversee and serve as advisor, consultant and coordinate students, faculty, staff, and other members of LMU community for all campus events
- Developed and manage relationships with potential clients and service groups
- Support the Summer Conference Program coordinating housing, registration and meeting space needs for internal and external groups planning residential summer events
- Assist in hiring and training of student workers
Southwest Regional Special Events Executive
Macy’s
Pasadena, CA
10.2015 - 02.2020
- Planned, managed and executed events from season to season. Details include; multicultural events, national campaigns, fashion shows, beauty demonstrations, public appearances, product launches and conventions
- Collaborated with the Public Relations, Creative, Marketing, and Advertising departments to ensure success of platforms and to maximize key brand priorities
- Developed promotional marketing tools in a variety of formats including print, radio, direct mailers, geo-targeted emails, digital and social advertising
- Organized and managed venue sourcing, production schedules, site plans, sponsorships, talent relations, suppliers, models, catering, and entertainment
- Managed event budgets, purchase orders, tracked expenses, and negotiated contracts, measured and analyzed KPIs for future events
Experiential Event Producer
Koziak Production
Los Angeles, CA
08.2010 - 10.2015
- Coordinated pre-event production and onsite management. Details for Neiman Marcus, Macy’s, Bloomingdale's, Fashion Island Center, NYFW events.
- Pull, styled looks for festivals, product launches
- Worked with Creative and Design departments on proposals, pitches, renderings, and layouts
- Supervised project budgets and corresponding contracts, hired event staff and led production meetings
- Managed day-to-day relationships with clients and assisted with location scouting, site planning, layouts, custom set design, lighting, audio, graphics and live show direction
Education
English
SpanishSkills
- BEO'S
- Budget Management
- Event Production
- Contract Negotiations and Administration
- Project Management
- Promotional Marketing
- Proposals
- Sales and Marketing Strategy
- Staging and Set Design
- 25live, MAZEVO, Airtable
- Team and Vendor Management
- Event Billing
Education
Bachelor of Science 2011
Fashion Marketing
Woodbury University, Burbank, CA
Timeline
Event Producer
Sparks
11.2022 - Current
Event Manager, Conference and Events Services
Loyola Marymount University
09.2021 - 11.2022
Southwest Regional Special Events Executive
Macy’s
10.2015 - 02.2020
Experiential Event Producer
Koziak Production
08.2010 - 10.2015
English
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