Dynamic corporate communications professional with over 12 years of expertise in crafting compelling narratives that enhance brand reputation. A results-driven approach consistently yields successful campaign outcomes and strengthens brand presence across diverse platforms. Passionate about leveraging innovative solutions to drive business growth and foster meaningful connections with target audiences. Committed to delivering impactful communication strategies that resonate and engage effectively.
Hi, I’m
Brenda De Alba
Los Angeles
Summary
Overview
2026
years of professional experience
Work History
MSL
Vice President
02.2020 - Current
Job overview
- Crafted and implemented a brand strategy that resonated with key audiences, elevating the organization's visibility and impact in the nonprofit sector within 12 months.
- Led the creation of a narrative framework that effectively communicated our mission, resulting in improved stakeholder alignment and trust across all communication channels.
- Developed a proactive monitoring system for industry trends, allowing for quick responses to sensitive issues and improving brand reputation within a year.
- Cultivated partnerships with key influencers, resulting in a significant boost in brand awareness and stakeholder engagement across multiple platforms.
MSL
Senior Account Supervisor
Job overview
- Created an evaluation framework for communication strategies, improving effectiveness and aligning messaging with business objectives in one month.
- Boosted media coverage by 5% in six months through high-impact storytelling and proactive engagement with key journalists, enhancing C-suite visibility.
- Enhanced cross-functional collaboration to streamline communication and boost overall operational excellence.
EDELMAN
Account Supervisor
11.2013 - 02.2020
Job overview
- Developed and executed strategic communication narratives, boosting brand visibility by 5% and aligning messaging with business goals.
- Executed a series of company announcements that enhanced public perception, effectively addressing community concerns and building brand advocacy.
- Streamlined document review processes, reducing errors, ensuring accuracy and compliance across all communications.
EDELMAN
Senior Account Executive
Job overview
- Lead a series of strategic communication programs that significantly boosted team collaboration and consistently delivered project outcomes ahead of schedule.
- Created a media relations strategy that raised media engagement by 12% and drove brand awareness in key markets in just 12 months.
EDELMAN
Account Executive
Job overview
- Led the development of presentation materials that enhanced clarity of key messages, facilitating informed decision-making during executive meetings.
- Utilized analytical skills to conduct competitive brand research, presenting critical insights that informed strategic communication initiatives for the quarter.
LEADER ENTERPRISES INC
Account Coordinator
Job overview
- Led and presented communication concepts to stakeholders, resulting in enhanced alignment with business plans and integration across multiple channels.
- Developed and managed materials to support company spokespeople during interviews, ensuring clear and effective communication.
LAGRANT COMMUNICATIONS
Account Executive
11.2012 - 11.2013
Job overview
- Developed and implemented impactful communication strategies that enhanced brand visibility and aligned messaging with business goals.
- Delivered insights from brand research to stakeholders, enabling the use of innovative communication strategies that boosted campaign effectiveness.
LEADER ENTERPRISES INC
Account Executive
09.2010 - 11.2011
Job overview
- Developed and executed communications and social media strategies with impeccable attention to detail, resulting in a 30% increase in audience engagement within the year.
- Conducted a thorough market analysis, leading to the development of effective assets, such as guides that enhanced brand positioning with external stakeholders.
LAGRANT COMMUNICATIONS
Account Coordinator
01.2010 - 03.2010
Job overview
- Presented data-driven insights to stakeholders, resulting in the implementation of transformative initiatives that enhanced communication strategies.
- Enhanced internal communication effectiveness by developing a comprehensive messaging toolkit, ensuring clarity and consistent messaging.
Education
California State University, Long BeachLong Beach, CA
B.A. from Communication Studies, minor in Journalism
University Overview
West Valley CollegeSaratoga, CA
A.A. from Communication Studies and Liberal Arts
University Overview
Skills
- Results-oriented business approach
- Crisis management communication
- Proficient in Spanish communication
- Brand reputation management
- Effective brand differentiation
Timeline
Vice President
MSL
02.2020 - Current
Account Supervisor
EDELMAN
11.2013 - 02.2020
Account Executive
LAGRANT COMMUNICATIONS
11.2012 - 11.2013
Account Executive
LEADER ENTERPRISES INC
09.2010 - 11.2011
Account Coordinator
LAGRANT COMMUNICATIONS
01.2010 - 03.2010
Senior Account Executive
EDELMAN
Account Executive
EDELMAN
Account Coordinator
LEADER ENTERPRISES INC
West Valley College
A.A. from Communication Studies and Liberal Arts
Senior Account Supervisor
MSL
California State University, Long Beach
B.A. from Communication Studies, minor in Journalism
Similar Profiles
Mason FirthMason Firth
Laborer at MSLLaborer at MSL
Michael L. DalyMichael L. Daly
Account Supervisor, Consumer at MSLAccount Supervisor, Consumer at MSL
Ana Claudia MeloAna Claudia Melo
Supervisor de RH at MSLSupervisor de RH at MSL
Ava GarciaAva Garcia
Host/Server at Perfect Pear BistroHost/Server at Perfect Pear Bistro
Nzingha JonesNzingha Jones
School Ambassador at Immaculate Heart High SchoolSchool Ambassador at Immaculate Heart High School