Brenda De La Peña
Laredo,Tx
Summary
Motivated Human Resources Specialist offering 4 years of experience promoting employee retention through incentive programs and well-researched compensation packages. Well-versed in employment regulations and records management requirements. Tech-savvy individual with advanced knowledge of job-related software.
Overview
14
14
years of professional experience
Work History
Program Promotion Specialist
Laredo Public Health
Laredo, TX
09.2024 - Current
- Worked closely with graphic designers to create eye-catching visuals for print and digital advertisements.
- Maintained records of all expenses related to promotions including labor costs, printing fees, advertising rates.
- Negotiated prices with vendors for production costs associated with promotional materials.
- Assisted in developing creative concepts for new promotions or revising existing ones.
- Managed customer databases used in targeted email campaigns or direct mailings.
- Organized and coordinated events related to product launches or promotions.
- Provided consultation services on best practices for effective promotion strategies.
- Created and distributed promotional materials such as brochures, flyers, posters, banners, and digital advertising campaigns.
- Handled rejection professionally and maintained calm demeanor in difficult situations.
- Completed call reports, paperwork and ongoing training by required deadlines.
- Promoted event through various social media and email channels to inform people and encourage attendance.
- Built strong base of loyal customers through friendly interactions and professional engagement.
- Presented professional appearance to produce tangible, positive impact.
- Utilized effective listening and communication skills to reassure prospects and help each make wise buying decisions.
- Prepared samples, arranged attractively and replenished supply.
- Promoted high customer satisfaction by resolving problems with knowledgeable and friendly service.
- Attend workshops or seminars related to photography techniques and technology advancements.
Digital Marketing Specialist
R Marketing Solutions
Laredo, TX
04.2019 - 09.2024
- Responded promptly to customer inquiries via social media platforms.
- Analyzed website traffic metrics and adjusted strategies accordingly.
- Developed and implemented digital marketing campaigns to increase brand awareness.
- Developed strategies for paid search campaigns across multiple channels including Google AdWords.
- Assisted in the development of promotional materials such as banners, videos.
- Created content for websites, blogs, social media platforms, and online advertising.
- Tracked campaign performance through detailed reporting systems.
- Analyzed consumer behavior data using analytics tools such as Google Analytics.
- Coordinated with external vendors to implement digital marketing programs.
- Analyzed customer feedback from surveys or focus groups to identify areas of improvement.
- Maintained a database of customers' information for targeted marketing efforts.
Crew Leader
Parks and Leisure Department
Laredo, TX
05.2016 - 09.2019
- Full-time summer program for children 6-11 during the day (8-4) and attend City events done for the community afterwards, when needed. (Adults and children)
- Long hours of planning new activities or come up with accommodations
- Besides planning every day activities, we had to promote and plan new activities for the events (almost every week and sometimes more than one) for the many events the Department of Parks and Leisure has during the Summer.
- Make sure the community is happy with our activities
- Be flexible, and be able to fast solve a problem right on the spot.
- Keep archive about the children's information and call parents if needed, immediately.
- Stay inside our budget for new equipment needed or for promotional purposes.
- Use of computer to create, signs, warnings, notifications, letters to parents, or community outreach.
- Assisted team with job tasks as needed to complete project milestones or when employees were out sick.
- Supervised employees completing tasks, ensuring that each met high company standards.
- Assisted with project tasks for absent employees to help team meet tight deadlines.
- Be able to work under pressure
- Ability to work under very high temperatures during the day.
- Managed multiple employees in various job tasks throughout all phases of project completion.
- Inspected cleanliness, organization and safety
Caregiver
UISD- After school Program
Laredo, TX
04.2014 - 04.2019
- Be always on time to receive students right after they have been released from school.
- Organize and create new activities every day
- Help students with homework
- Keep area very clean to avoid any accidents
- Take attendance
- Be sure they were doing what was planned for that hour and their whereabouts, every thirty minutes.
- Clean up at the end of the day for an easier start the next day.
- Archive any health or accident documents for every child.
- Make sure they went home with their parents.
Recreation Specialist
Parks and Leisure Department
Laredo, TX
09.2017 - 05.2018
- Keep archives about center's members and any needs we had to accommodate for them, and payments.
- Keep count of the payments we took under our account and make an invoice at the end of every day.
- Keep the center's clean to avoid accidents or illnesses
- Help plan activities for special occasions for the community, such as Halloween, Christmas activities, City of Laredo marathons, Parks activities, and related city celebrations in which we had to plan and stay in budget for the many city events.
- Plenty of customer service
- Create new ways to attract new possible members
- Plenty of problem solving (almost daily)
- Bilingual skills used daily
- Graphic Design skills to promote new events or notifications.
Work-Study
Laredo College
Laredo, TX
09.2010 - 03.2014
- Archive any document given to us, specially payments or anything related to money since it was the Bursar's office.
- Plenty of paper work
- Organize either paper documents or computer management.
- Answer calls and be able to assist the caller to the best of our abilities.
- Run errands
- Hand out checks
Education
Bachelor Degree - Psychology, Criminal Justice
Texas A&M International University
Laredo, TX05.2018
Associates Degree - Psychology
Laredo Community College
Laredo, TX05.2014
Skills
- Administrative work
- Working with technology
- Customer service skills
- Knowledge of different Social media platforms and how to operate them
- Organizing events and activities (Gained experience when working as Team Leader with the city of Laredo)
- Leadership
- Basic Photoshop
- Communication skills
- Customer service skills
- Fluent in English and Spanish (verbally and written)
- Graphic Design
- Team Leader
- Organizing
- Fast Learner
- Supervising
- Teamwork
- Good Communication
- Works well under pressure
References
References: Ruben Requena - (956) 236-5894 (supervisor) Rogelio Mercado - (956) 206-5489 (former supervisor) Arielle Pompa - (956) 337-2883 (former supervisor) Amanda Agent - (956) 229-2312 (former supervisor) Abraham Reyes (956) 337-0505 (former supervisor)
Interests
Honor/Awards/accomplishments , 2009- Cardio Pulmonary Resuscitation certificate 2018- First Aid CPR AED Certified Extracurricular Activities 2009- Health Occupation of Students of America: member 2009- Criminal Justice member Community Experience 2009- Finley Elementary School Summer Recreational Program: coach
Languages
Fluent in English and Spanish (verbal and written)
Timeline
Program Promotion Specialist
Laredo Public Health
09.2024 - Current
Digital Marketing Specialist
R Marketing Solutions
04.2019 - 09.2024
Recreation Specialist
Parks and Leisure Department
09.2017 - 05.2018
Crew Leader
Parks and Leisure Department
05.2016 - 09.2019
Caregiver
UISD- After school Program
04.2014 - 04.2019
Work-Study
Laredo College
09.2010 - 03.2014
Bachelor Degree - Psychology, Criminal Justice
Texas A&M International University
Associates Degree - Psychology
Laredo Community College
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