Summary
Overview
Work History
Education
Skills
Timeline
Generic

Brenda E. Reed

Summary

Experienced sales representative with a proven track record of driving revenue growth and fostering strong client relationships. Utilizes market insights and in-depth product knowledge to provide customized solutions that effectively address customer needs. Thrives in a collaborative team environment and consistently achieves outstanding results. Known for reliability, adaptability, and expertise in communication, negotiation, and strategic planning.

Overview

42
42
years of professional experience

Work History

Manufacturer’s Sales Representative

KI Companies
01.2000 - Current
  • My 16 year tenure with KI as a sales representative is marked with constant success in every area of sales, marketing and client relations
  • Sales for KI includes strategic marketing and planning for short / long term business aimed at specific markets including Health Care, Education, Local & State Government and Science & Technology
  • Maintain sales goal, develop new leads, build and maintain existing accounts, developing marketing plans, implementing action plans and create and carry out promotions
  • I am excellent at building relationships with my customers, providing solutions for explicit needs
  • Penetrating and developing valued partnerships in the Architect & Design community
  • Acting interim District Manager for Los Angeles County as well as being offered the position permanently
  • Managed sales plan activities, promotions and product launches resulting in expanded revenues and branding.
  • Worked with sales team to collaboratively reach targets, consistently meeting or exceeding personal quotas. Doubling district sales in Florida ending 2004 with 4.2 million over 1.7 million in 2003


Director of Marketing/Event Production

CL22 Productions
08.2010 - 09.2016


  • Work directly with CEO in the design and production of the Celebrity Beach Bowl and Super Saturday Night and ancillary events with Directv, NAWBO, premieres and corporate events
  • Planning the design/decor and securing vendors, staff, travel, freight, lodging, transportation, talent recruitment and personnel management
  • Pre and post-production on location /Los Angeles office & warehouse
  • Responsible for the social media marketing for CL22 Productions on Facebook, Twitter, Instagram, and LinkedIn including maintenance of CL22 website

Fundraising Event Coordinator

Sweet Dreamzzz Inc.
07.2010 - 04.2015
  • Work with Executive Director to produce annual 'Night To R.E.M.ember' fundraiser auction dinner
  • Including promotion, venue, catering, décor, timing, auction set-up and distribution of items and managing staff
  • Responsible for soliciting and procuring in-kind donations and sponsorships

Kids Club Supervisor

Lifetime Fitness Kids Activities
04.2007 - 06.2010
  • Responsible for Child Center staff rotations, maintain quality working atmosphere
  • Initiate, develop and maintain personalized relationships with members and their children to create opportunities to upsell in house programs to create additional revenue

Independent Contractor

Self
01.1989 - 01.2000
  • As an independent contractor for eleven years in the automotive industry, I acquired a vast repertoire of clients including Chrysler, BMW, Subaru, Audi, Lincoln/Mercury, Pontiac, Oldsmobile, Lexus, Cadillac, Honda, Mazda, GMC, Acura, Mitsubishi, Chevrolet, Nissan and Isuzu
  • My areas of expertise were marketing and promotion to ultimately increase sales to the final consumer
  • While working with Cadillac, Chrysler, Audi and Lexus, I spear headed programs to introduce new products to a consumer base outside the showroom, Introducing new avenues of increased revenue and sales
  • I integrated my love of travel and new technology and consistently kept myself in demand through a strong work ethic and annual training
  • I had face-to-face involvement with potential consumers as a spokesperson, product specialist and promotions manager
  • As a professionally trained driver, I had the opportunity to reach the consumer through television, print, film and radio

Retail Sales and Management

01.1983 - 01.1988
  • Responsibilities included sales, marketing, transfer and receipt of merchandise, inventory, and the design of floor displays and merchandising of goods
  • Management responsibilities included bookkeeping, deposits and merchandise buying, as well as scheduling and management of staff

Education

Bachelor of Science - Marketing

Eastern Michigan University
Ypsilanti, MI
05-1987

Skills

  • Cross-Functional Team Engagement
  • Strategic Problem Resolution
  • Clear Interpersonal Communication
  • Strong Project Coordination Skills
  • Self-Driven Initiative
  • Commitment to Professional Standards
  • Effective Presentation Skills
  • Account Relationship Development

Timeline

Director of Marketing/Event Production

CL22 Productions
08.2010 - 09.2016

Fundraising Event Coordinator

Sweet Dreamzzz Inc.
07.2010 - 04.2015

Kids Club Supervisor

Lifetime Fitness Kids Activities
04.2007 - 06.2010

Manufacturer’s Sales Representative

KI Companies
01.2000 - Current

Independent Contractor

Self
01.1989 - 01.2000

Retail Sales and Management

01.1983 - 01.1988

Bachelor of Science - Marketing

Eastern Michigan University

Similar Profiles

CREATE PROFILE
Brenda E. Reed