Summary
Overview
Work History
Education
Skills
Certification
Additional Information
Timeline
Generic

Brenda Garcia

Las Vegas,NV

Summary

Retail: Top-Performing Regional Manager and Customer Service Expert

Overview

26
26
years of professional experience
1
1
Certification

Work History

Field Education Manager

Lancome Cosmetics
11.2022 - Current
  • Assist with reviewing sales performance, business strategies, in stock levels, visual merchandising assortment, mix of business, and top SKU list
  • Assist local/regional field team with insight and information about competitor activity, pricing and tactics, and share communication therein
  • Provide timely communication of general business information and specific account issues with proposed recommendations to Field Director
  • Maximize productivity through education, communication, and event execution, focus on top door strategy
  • Follow in-store merchandising guidelines for all areas of merchandising
  • Communicate in-store opportunities and help to negotiate additional exposure for represented brands
  • Uncover new merchandising opportunities
  • Execute all Brand Focus Days, Elevated Expert trainings, and cluster trainings within the guidelines given each season in partnership with Field Executives and/or National Education Executive
  • Assist with additional/special training platform in applicable markets
  • Partner with Field Executives to develop strategies to orientate and inspire cast and store leadership
  • Continuously build and leverage relationships with Sephora cast members and Ulta Beauty associates to support and sell the brand in every store
  • Works closely with the Field Executives and Field Director to identify and determine opportunities for additional education in territory
  • Build key relationships with in store management/leadership (Store Director/Specialist/Lead and Operations)
  • Establishes strong partnerships with Very Important Experts (VIE’s) and district partners for all stores and relevant markets
  • On-site execution of key events within each market
  • Plan at least one large event in market each season
  • Brainstorming event strategy with top doors to strengthen marketing initiatives, present ideas to Field Executive & Field Director.

Regional Operations Manager

DropIt Shopping
09.2020 - 11.2022
  • Manage day-to-day operations within the organization
  • Oversee employee work on a daily basis to ensure adherence to organizational standards and guidelines
  • Meet regularly with managed employees to provide critical feedback and encouragement
  • Manage employee schedules, to include setting hours and timesheets
  • Track employee activity, to include successful completion of designated tasks
  • Liaise with senior-level officers to coordinate and report on ongoing issues
  • Create and deliver reports to senior-level officers and maintain effective meeting notes
  • Identify organizational or employee-related issues and create effective solutions
  • E-commerce platforms for clients of our App
  • Intercom, customer service communication and daily problem solving
  • Insurance claims and tracking of all packages sent with Dropit’s App
  • Clientele development
  • Partnership relationship.

Site Manager

Dropit For America
11.2019 - 09.2020
  • Setting up the site in conjunction with the regional manager and implementation team
  • On-boarding / training / activating the retailers onsite and maintaining positive relationships with them on a daily basis
  • Responsibility for day-to-day management of the service on-site, including professionally addressing any store, customer or mall questions or issues
  • Managing the relationships with delivery providers and hotels (day to day)
  • Management of the Drop it ambassador team, including shift scheduling, planning, mentorship and keeping employee engagement high
  • Customer service coordination and response – for retailers, users and the mall team
  • Reporting and updating HQ on site progress
  • Taking a leadership role in coordinating special events, workshops with the stores and driving awareness / usage of Drop it at location
  • Assuming ambassador responsibilities as needed
  • Dispatching packages to assigned drivers to insure all packages were delivered within the time selected
  • Brainstorming marketing ideas to ensure promos were aligned to current conventions in Las Vegas that would draw business to partnered stores
  • Staffing and recruiting for all Drop it Sites in Las Vegas
  • Creating in store pop up events
  • Receiving customer service calls and follow up
  • Scheduling according to business needs.

Store Manager

BCBG MaxAzria
06.2016 - 06.2018
  • Planned and directed the day-to-day operations of the store
  • Developed strategies to improve customer service, drive store sales, increase profitability, create store policies and marketing programs that will increase sales and grow the existing customer base
  • Maintained high store standards and conditions and fostered a positive environment
  • Ensured customer needs were met, complaints were resolved and service was quick and efficient
  • Ensured all products and displays are merchandised effectively to maximize sales and profitability
  • Forecasted staffing needs and developed a recruiting strategy to provide optimal staffing in all areas.

Wholesale Manager

Michael Kors
12.2015 - 06.2016
  • Drive sales by meeting and exceeding shop-in-shop sales goals through effective application of Michael Kors’ selling service strategies and techniques
  • Demonstrate in-depth knowledge and ownership of the business by tracking daily, weekly, and monthly sales towards meeting and exceeding plan
  • Motivate retail partner selling specialists to meet and exceed sales and productivity goals
  • Identify and communicate product and inventory needs in a timely manner
  • Manage and conduct trainings with retail partners’ sales manager, selling specialist, and associates
  • Implement, train, and maintain all MK brand standards
  • Engage every customer within the shop-in-shop by utilizing Michael Kors’ selling service strategies and techniques
  • Drive sales through utilizing a clientele book and developing a personal client database
  • Resolve all client problems and complaints quickly and effectively.

Lancôme Multi Store Sales Director

Dillard's Department Stores
01.2013 - 01.2015
  • Facilitated recruitment, training, development, supervision, monitoring and evaluation
  • Assisted employees to attain personal output and company's financial goals and objectives through regular performance-assessment and feedback process
  • Managed and maintained inventory of cosmetics products and testers
  • Assisted in development and maintenance of visual merchandising through counter pro and schematic guidelines as well as seasonal/promotional floor set-up
  • Assisted in supervision and execution of all in-store contest programs and promotional events
  • Ensured delivery of exceptional luxury customer service to clients through courteous, professional, and prompt behavior
  • Trained and coached teams to latest trends through Lancôme on Location
  • Certified New Lancôme Beauty associates
  • Coordinated and executed season opening training for Dillard's staff
  • Featured Makeup Artist for Dillard's Downtown Summerlin Grand opening being #1 counter for the 3 days of opening festivities
  • Hosted and coordinated presentation event with Mickey Williams for St Jude Genifique day
  • Gave teams GWP goals and tracked individual and counter sales for presell and GWP
  • Evaluated counter performance and trained based on Side by side business charts and Mix of Business results
  • Resident makeup artist for featured presentations such as Galas, Scentsational evening or product launches.

Lancôme Freelance Makeup Artist

Lancome Cosmetics
01.2010 - 01.2013
  • Regional brand ambassador/Make-up Artist
  • Excellent skills in color combination and skin tone management
  • Knowledgeable on current trends in cosmetics and the makeup industry
  • Part of Lancome Artistry team for National Makeup Artist Events
  • Makeup and image advisor for specialty Lancome clients
  • Fragrance educator for Sephora cast trainings
  • Maintained the appointments and schedules of events
  • Sales support for different retail channels as Ulta and Sephora, assisted product launches, cast training and clusters
  • Master classes and event captain for corporate and in-store events.

Lancôme Beauty Associate

Macy's
01.2007 - 01.2010
  • Performed complimentary makeovers to show people what the products are capable of
  • Assisted in the pricing and marketing techniques for each product
  • Researched current and new trends and findings in cosmetics and dermatology
  • Talked to customers, asking them questions regarding the products they currently use and to be able to provide them with the right product and samples according to their skincare needs
  • Tracked sales and products purchased by customers to determine current trends in the market
  • Provided a personalized luxury service, helping customers find unique solutions for their cosmetic needs
  • Conducted on-site presentations of products, including complete makeovers to illustrate product effectiveness
  • Worked side by side with Lancôme National makeup artist.

Co-owner Multi Store Manager

Servicel Del Valle
01.1998 - 06.2006
  • Responsible for overseeing the franchise operations
  • Maintained the daily mirror
  • Responsible for store staff recruiting, training, coaching, orienting and motivating employees
  • Managed merchandise levels and store appearance visual display arrangement
  • Created and maintained team relationships
  • Directed all activities required to achieve store sales targets and goals
  • Proper process of inward & outward of stock
  • Cash handling, bank deposits, petty cash and overall register cash flow tracking
  • Following up with the training and franchise store image and staff training
  • Responsible for security and cleanliness of the store
  • Ensure efficient handling of customers and maintaining high service standards
  • HR department
  • Payroll
  • Accomplishments: Successfully sold a franchise of 15 locations.

Owner

Divas Day Spa
01.2004 - 01.2006
  • Hired, trained and dismissed employees as necessary
  • Communicated with various vendors to select health & beauty care products to stock
  • Researched new spa products and made purchasing recommendations
  • Remained up-to-date on current spa trends
  • Ensured that all industry standard cleanliness procedures were followed
  • Dealt with staff scheduling and payroll issues
  • Established updated hiring and training practices.

Education

Bachelor's in Business Management -

Universidad Del Valle De Atemajac
07.2004

Travel & Tourism -

Travel And Trade Career Institute
Long Beach, CA
05.1998

High School Diploma -

Christopher Columbus High School
01.1996

Skills

  • Inventory Management
  • Time management
  • Bilingual
  • Fax
  • Office
  • Word
  • Excel
  • Social Media
  • Customer service
  • Retail
  • Luxury Goods
  • Cosmetic Artistry
  • Training
  • Recruiting (10 years)
  • Leadership
  • Communication skills
  • Sales
  • Interviewing
  • Sales Support
  • Makeup Application
  • Retail Management
  • Management
  • Employee Evaluation
  • Account Management
  • Event Planning
  • Sales Management
  • Payroll
  • Multi Store Management Experience
  • Administrative Experience
  • Upselling
  • Operations Management
  • Negotiation
  • Employee Orientation
  • Retail Sales
  • Product development

Certification

  • Look Good feel better
  • Esthetician License

Additional Information

Experienced luxury retail manager with over 20 years of leadership with experience driving up revenue and improving overall team performance. Proven ability in meeting and exceeding company revenue goals while maintaining high margins. A person that is driven to lead, coach, and educate others in order to drive sales, personal and team goals. Have a high energy and passion for developing talent with outstanding supervisory aptitude customer service record. Adept at positively motivating staff members to improve attitude and performance. Able to resolve customer issues to maximum benefit of all parties.

Timeline

Field Education Manager

Lancome Cosmetics
11.2022 - Current

Regional Operations Manager

DropIt Shopping
09.2020 - 11.2022

Site Manager

Dropit For America
11.2019 - 09.2020

Store Manager

BCBG MaxAzria
06.2016 - 06.2018

Wholesale Manager

Michael Kors
12.2015 - 06.2016

Lancôme Multi Store Sales Director

Dillard's Department Stores
01.2013 - 01.2015

Lancôme Freelance Makeup Artist

Lancome Cosmetics
01.2010 - 01.2013

Lancôme Beauty Associate

Macy's
01.2007 - 01.2010

Owner

Divas Day Spa
01.2004 - 01.2006

Co-owner Multi Store Manager

Servicel Del Valle
01.1998 - 06.2006

Bachelor's in Business Management -

Universidad Del Valle De Atemajac

Travel & Tourism -

Travel And Trade Career Institute

High School Diploma -

Christopher Columbus High School

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Brenda Garcia