Brenda Lipscomb
Healthcare Leader | Strategic Innovator| Collaborator
Potomac Falls,VA
Summary
As a dynamic healthcare sales executive with deep roots in oncology and specialty pharmaceuticals, I bring over two decades of strategic leadership, market expansion, and team development expertise. My career is defined by a relentless pursuit of excellence—whether launching breakthrough therapies, navigating complex market landscapes, or inspiring high-performing teams to exceed expectations. Honored for my emotional intelligence and visionary approach, I lead with purpose, communicate with clarity, and deliver results that matter. From boardrooms to community events, I champion innovation, collaboration, with a focus on people.
Overview
22
22
years of professional experience
Work History
Field Execution Effectiveness Rotation
Novartis Oncology
01.2026 - Current
- Develop and refine field-facing KPIs and performance metrics to enable data-driven decision-making aligned with engagement goals, educational objectives, and commercial targets.
- Partner with Sr. Field leadership to implement local-level opportunity identification processes, proactively addressing pain points and scaling best practices.
- Collaborate closely with Commercial, Medical, and Access partners to align execution strategies and improve overall field performance.
- Apply strong analytical judgment and influence skills to drive adoption of data-driven execution improvements in a fast-paced, matrixed environment
Sr. Oncology Area Business Leader
Novartis Oncology
12.2022 - Current
- Spearhead brand strategy and execution for the Washington DC Metro Breast & Women’s Cancer team, driving regional performance and market penetration
- Lead cross-functional launch readiness initiatives, Omni-channel innovation team, partnering with Marketing, Strategic Ops, Clinical, Precision Medicine and Reimbursement teams
- Serve as regional communications lead for therapeutic KPIs, aligning stakeholders on performance metrics
- Gathered and organized Omnichannel regional team focused on utilization of digital resources and achieved improvement from 50% to over 95% output for subsequent quarters.
- 2024 Excellence in Leadership Award – Southeast Region
Sr. Regional Sales Director
Pharmacosmos Therapeutics, Inc.
03.2021 - 12.2022
- Directed Mid-Atlantic sales operations, managing 8 specialty account managers across oncology, IDNs, and infusion clinics
- Orchestrated strategic plans to enhance formulary access, product adoption, and account implementation
- Accelerated regional growth by securing external partnerships and access to community accounts
- Region ranked #1 in nation, establishing a solid team culture and national brand of success
Regional Sales Director
ViiV Healthcare/GSK
10.2019 - 03.2021
- Built and led inaugural team expansion to support HIV portfolio and first-in-class injectable therapy
- Organized successful product launch, promotional events and educational programs that generated significant brand exposure within the region.
- Strengthened client relationships through targeted marketing and strategic engagement
- Achieved 25% YoY sales growth in 2020; ranked #1 nationally in Q4 NBRx growth
Senior Oncology District Manager
Daiichi Sankyo, Inc.
01.2018 - 10.2019
- Led cross-functional sales strategy for IV oncology products across IDNs, hospitals, and GI practices in MD, VA, and DC
- Consistently ranked in top national performance tiers: #6 overall (2018), #2 in Q4 2018 and #1 for Q1 and Q2 2019
- Managed reimbursement and contracting strategies, optimizing care delivery pathways
Senior Specialty District Manager
Daiichi Sankyo, Inc.
03.2012 - 01.2018
- Directed multiple sales teams in strategic planning, budgeting, and performance management
- Achieved Platinum Performance, multiple awards with top 20% national sales ranking throughout tenure
- Championed team development and succession planning
District Manager
Daiichi Sankyo, Inc.
07.2007 - 03.2012
- Recruited and trained 8 new hires for division launch
- Earned promotion to Senior District Manager in first year of eligibility
- Drove regional performance metrics, setting and monitoring achievement goals for each territory
Assistant to the Regional Manager
Pfizer, Inc.
07.2004 - 07.2007
- Oversaw regional strategy, execution, regional training and national initiative rollouts
- Managed performance data and directives, focusing on data integrity and removing obstacles to sales success, earning Region of the Year twice consecutively
Education
Master of Business Administration - General Business
Louisiana State University
Shreveport, LABachelor of Science - Business Administration, HR Management, Marketing
Old Dominion University
Norfolk, VASkills
Organizational leadership
Marketing strategy
Strategic planning
Performance management
Effective communication and writing skills
Problem-solving
Cross-functional team leadership
Innovation management
Corporate governance
Data Integrity
Timeline
Field Execution Effectiveness Rotation
Novartis Oncology
01.2026 - Current
Sr. Oncology Area Business Leader
Novartis Oncology
12.2022 - Current
Sr. Regional Sales Director
Pharmacosmos Therapeutics, Inc.
03.2021 - 12.2022
Regional Sales Director
ViiV Healthcare/GSK
10.2019 - 03.2021
Senior Oncology District Manager
Daiichi Sankyo, Inc.
01.2018 - 10.2019
Senior Specialty District Manager
Daiichi Sankyo, Inc.
03.2012 - 01.2018
District Manager
Daiichi Sankyo, Inc.
07.2007 - 03.2012
Assistant to the Regional Manager
Pfizer, Inc.
07.2004 - 07.2007
Master of Business Administration - General Business
Louisiana State University
Bachelor of Science - Business Administration, HR Management, Marketing
Old Dominion University