Summary
Overview
Work History
Education
Skills
Timeline
Generic
Brenda Madriz

Brenda Madriz

Senior Operations Manager
La Libertad,La Libertad

Summary

Career Highlights and Achievements

  • Rapid career growth:

Joined the company in 2011 as a Customer Service Representative and was promoted within a year to a Customer Service Specialist due to strong performance and process improvement contributions.

  • Pioneered new operations:

Played a foundational role in launching support for Australia and New Zealand in 2013. Began as CRM SME and quickly rose to Back Office Manager, taking a lead role in transitioning work to El Salvador.

  • Global exposure & impact:

Traveled to Australia the same year we started supporting the business in 2013, to build cross-regional relationships and transferred key responsibilities to El Salvador, improving efficiency and expanding operational capabilities.

  • Expanded leadership during crisis:

During the pandemic, responded to growing demands by creating a third operational team, increasing headcount, and enabling more local employment opportunities.

  • Strategic leadership:

Currently serve as Senior Operations Manager, overseeing three Retailer Support and Operation Support teams, with a team of 18 direct and indirect reports, including the creation of three leadership roles within the structure.

  • Continuous learning & innovation:

Gained strong expertise in data analysis, Power BI, people development, time efficiency, and productivity metrics, continuously driving performance improvements.

  • Strong global collaboration:

Returned to Australia and visited New Zealand in 2024 to lead successful meetings with leadership teams, showcasing in-depth insights on customer interactions console (CRM) and aligning strategies.

Overview

16
16
years of professional experience
2001
2001
years of post-secondary education
2
2
Languages

Work History

Senior Operations Manager - Epay ANZ

epay El Salvador
La Libertad, La Libertad
10.2020 - Current
  • As an Operations Manager, I am a direct liaison with the owners of different areas to assist with mapping, rationalization, and implementation of improvement strategies, as well as to conduct daily analysis of back-office statistics and implement changes/actions to improve results.

Leadership & Team Development

  • As a Back-office manager, I have been able to promote specialists to Leadership and Tech positions, as well as to create new departments and transition more job responsibilities and tasks of greater complexity.
  • Boosted team member productivity by enhancing performance monitoring and instituting motivational approaches.
  • Implemented data-driven decision making to inform business strategies and drive operational excellence.
  • Enhanced customer satisfaction with the implementation of effective communication channels and timely resolution of issues.
  • Built strong relationships with key stakeholders through consistent engagement, collaboration, and transparent communication practices.

Operational Efficiency

  • Increased team productivity, providing ongoing training, coaching, and performance feedback to staff members.
  • Oversaw workforce management planning, volume predictions and capacity planning.
  • Provided leadership for continual management and employee training initiatives.
  • Spearheaded process improvements to reduce errors and increase overall quality in operations management.
  • Boosted employee retention rates through the development of a positive work culture, fostering teamwork, open communication, and professional growth opportunities.
  • Managed complex projects from concept to completion, ensuring on-time delivery within budget constraints.

Back Office Manager

Epay ANZ
05.2013 - 10.2020
  • Promoted a positive work environment through active engagement with employees, fostering a culture of open communication and mutual respect.
  • Streamlined vendor management processes by centralizing information storage, and building strong relationships with key suppliers.
  • Increased operational efficiency by streamlining back office processes and implementing automation tools.
  • Maintained high levels of data security with the implementation of strict access controls, encryption protocols, and ongoing employee training on cybersecurity best practices.
  • Facilitated cross-functional collaboration on key projects by establishing clear communication channels and fostering a culture of teamwork among employees.
  • Managed complex budgeting processes with attention to detail, ensuring proper allocation of resources across departments while maintaining financial stability.
  • Enhanced team productivity by developing and delivering comprehensive training programs for new hires and existing staff members.
  • Evaluated the performance of back office staff members through regular feedback sessions and annual reviews, identifying areas for growth and development opportunities.
  • Organized office operations, leading daily activities and controlling email communication with key stakeholders.
  • Supervised processing of orders, order tracking and delivery of goods
  • Scheduled and led regular meetings with staff to review progress and acknowledge achievements.
  • Assessed special productivity reports, summarizing information and identifying trends to guide decision making related to headcount.

CRM SME

Epay ANZ
La Libertad, La Libertad
01.2013 - 04.2013
  • Actively contributed to company growth by leveraging insights from customer data within the CRM system for strategic decision-making.
  • Boosted CRM adoption by streamlining processes and providing comprehensive training to team members.
  • Built partnerships with diverse internal teams and sales, finance, and operations departments to streamline processes.
  • Implemented and created around 100 new Knowledgebase articles in CRM with procedures, product briefs, workflows for both Australia and New Zealand

Customer Service Specialist

Epay, a Euronet Worldwide
La Libertad, La Libertad
08.2012 - 01.2013
  • Handled escalated calls calmly, finding resolutions that satisfied both the company and the customer''s needs.
  • Enhanced customer satisfaction by resolving issues promptly and professionally.
  • Addressed customer complaints and mitigated dissatisfaction by employing timely and on-point solutions.
  • Established trust with clients through clear communication, patience, and understanding their unique challenges fully before offering solutions tailored to their needs.
  • Adapted quickly to changes in company policies or procedures ensuring consistency in delivering accurate information to customers.
  • Assisted new employees with training, sharing best practices for handling difficult situations and achieving positive outcomes.
  • Actively participated in team meetings and professional development workshops, continuously seeking opportunities to enhance skills and provide exceptional customer service.
  • Monitored quality assurance metrics regularly, identifying opportunities for personal growth and development within the role.

Customer Service Representative

Epay, a Euronet Worldwide
09.2011 - 08.2012
  • Resolved customer complaints with empathy, resulting in increased loyalty and repeat business.
  • Managed high-stress situations effectively, maintaining professionalism under pressure while resolving disputes or conflicts.
  • Enhanced customer satisfaction by promptly addressing concerns and providing accurate information.
  • Responded to customer requests for products, services, and company information.
  • Handled escalated calls efficiently, finding satisfactory resolutions for both customers and the company alike.
  • Developed strong product knowledge to provide informed recommendations based on individual customer needs.
  • Developed rapport with customers through active listening skills, leading to higher retention rates and positive feedback from clients.

SMB Tech Support Agent

DELL.com
San Salvador, San Salvador
04.2009 - 08.2011
  • Dell gave me the opportunity to discover new talents such as the technical and analytical skills I can develop that went in line with the career I chose to study in school.
  • I was able to support IT specialists from Small & Medium Businesses and learn more about software and hardware issues and how to resolve and prevent issues that implied the company spending unnecessary money replacing parts due to wrong diagnostics.
  • Customer satisfaction and the company values and policies have always been the core of my career projection since I started in the call-center industry.

Education

High School Diploma - Computer Science, American & British Business English skills

Centro Harvard

Advance English Scholarship - English Language

NEC ITCA
Santa Tecla
04.2001 - 01.2007

CCNA Cisco Networking Course - Basic SQL

ITCA

Skills

Ability to Multitask

Critical thinking and problem solving

Microsoft Excel

Ability to Work Under Pressure

Problem Solving

Computer Skills

Adaptability

Leadership

Management

Effective Time Management

Conflict Resolution

Decision Making

Microsoft Office

Ability to Work in a Team

Process improvement

Data analysis

Project management

Employee training

Performance monitoring

Team building

Stakeholder engagement

Operational efficiency

Cross-functional collaboration

Strategic planning

Logistics management

Performance evaluations

Organizational structuring

Recruitment

Attention to detail

Adaptability and flexibility

Inventory management

Timeline

Senior Operations Manager - Epay ANZ

epay El Salvador
10.2020 - Current

Back Office Manager

Epay ANZ
05.2013 - 10.2020

CRM SME

Epay ANZ
01.2013 - 04.2013

Customer Service Specialist

Epay, a Euronet Worldwide
08.2012 - 01.2013

Customer Service Representative

Epay, a Euronet Worldwide
09.2011 - 08.2012

SMB Tech Support Agent

DELL.com
04.2009 - 08.2011

Advance English Scholarship - English Language

NEC ITCA
04.2001 - 01.2007

CCNA Cisco Networking Course - Basic SQL

ITCA

High School Diploma - Computer Science, American & British Business English skills

Centro Harvard
Brenda MadrizSenior Operations Manager