Summary
Overview
Work History
Education
Skills
Timeline
Generic
Brenda Madriz

Brenda Madriz

Senior Operations Manager
La Libertad,La Libertad

Summary

Career Highlights and Achievements

  • Rapid career growth:

Joined the company in 2011 as a Customer Service Representative and was promoted within a year to a Customer Service Specialist due to strong performance and process improvement contributions.

  • Pioneered new operations:

Played a foundational role in launching support for Australia and New Zealand in 2013. Began as CRM SME and quickly rose to Back Office Manager, taking a lead role in transitioning work to El Salvador.

  • Global exposure & impact:

Traveled to Australia the same year we started supporting the business in 2013, to build cross-regional relationships and transferred key responsibilities to El Salvador, improving efficiency and expanding operational capabilities.

  • Expanded leadership during crisis:

During the pandemic, responded to growing demands by creating a third operational team, increasing headcount, and enabling more local employment opportunities.

  • Strategic leadership:

Currently serve as Senior Operations Manager, overseeing three Retailer Support and Operation Support teams, with a team of 18 direct and indirect reports, including the creation of three leadership roles within the structure.

  • Continuous learning & innovation:

Gained strong expertise in data analysis, Power BI, people development, time efficiency, and productivity metrics, continuously driving performance improvements.

  • Strong global collaboration:

Returned to Australia and visited New Zealand in 2024 to lead successful meetings with leadership teams, showcasing in-depth insights on customer interactions console (CRM) and aligning strategies.

Overview

16
16
years of professional experience
2001
2001
years of post-secondary education
2
2
Languages

Work History

Senior Operations Manager - Epay ANZ

epay El Salvador
La Libertad, La Libertad
10.2020 - Current
  • As an Operations Manager, I am a direct liaison with the owners of different areas to assist with mapping, rationalization, and implementation of improvement strategies, as well as to conduct daily analysis of back-office statistics and implement changes/actions to improve results.

Leadership & Team Development

  • As a Back-office manager, I have been able to promote specialists to Leadership and Tech positions, as well as to create new departments and transition more job responsibilities and tasks of greater complexity.
  • Boosted team member productivity by enhancing performance monitoring and instituting motivational approaches.
  • Implemented data-driven decision making to inform business strategies and drive operational excellence.
  • Enhanced customer satisfaction with the implementation of effective communication channels and timely resolution of issues.
  • Built strong relationships with key stakeholders through consistent engagement, collaboration, and transparent communication practices.

Operational Efficiency

  • Increased team productivity, providing ongoing training, coaching, and performance feedback to staff members.
  • Oversaw workforce management planning, volume predictions and capacity planning.
  • Provided leadership for continual management and employee training initiatives.
  • Spearheaded process improvements to reduce errors and increase overall quality in operations management.
  • Boosted employee retention rates through the development of a positive work culture, fostering teamwork, open communication, and professional growth opportunities.
  • Managed complex projects from concept to completion, ensuring on-time delivery within budget constraints.

Back Office Manager

Epay ANZ
05.2013 - 10.2020
  • Promoted a positive work environment through active engagement with employees, fostering a culture of open communication and mutual respect.
  • Streamlined vendor management processes by centralizing information storage, and building strong relationships with key suppliers.
  • Increased operational efficiency by streamlining back office processes and implementing automation tools.
  • Maintained high levels of data security with the implementation of strict access controls, encryption protocols, and ongoing employee training on cybersecurity best practices.
  • Facilitated cross-functional collaboration on key projects by establishing clear communication channels and fostering a culture of teamwork among employees.
  • Managed complex budgeting processes with attention to detail, ensuring proper allocation of resources across departments while maintaining financial stability.
  • Enhanced team productivity by developing and delivering comprehensive training programs for new hires and existing staff members.
  • Evaluated the performance of back office staff members through regular feedback sessions and annual reviews, identifying areas for growth and development opportunities.
  • Organized office operations, leading daily activities and controlling email communication with key stakeholders.
  • Supervised processing of orders, order tracking and delivery of goods
  • Scheduled and led regular meetings with staff to review progress and acknowledge achievements.
  • Assessed special productivity reports, summarizing information and identifying trends to guide decision making related to headcount.

CRM SME

Epay ANZ
La Libertad, La Libertad
01.2013 - 04.2013
  • Actively contributed to company growth by leveraging insights from customer data within the CRM system for strategic decision-making.
  • Boosted CRM adoption by streamlining processes and providing comprehensive training to team members.
  • Built partnerships with diverse internal teams and sales, finance, and operations departments to streamline processes.
  • Implemented and created around 100 new Knowledgebase articles in CRM with procedures, product briefs, workflows for both Australia and New Zealand

Customer Service Specialist

Epay, a Euronet Worldwide
La Libertad, La Libertad
08.2012 - 01.2013
  • Handled escalated calls calmly, finding resolutions that satisfied both the company and the customer''s needs.
  • Enhanced customer satisfaction by resolving issues promptly and professionally.
  • Addressed customer complaints and mitigated dissatisfaction by employing timely and on-point solutions.
  • Established trust with clients through clear communication, patience, and understanding their unique challenges fully before offering solutions tailored to their needs.
  • Adapted quickly to changes in company policies or procedures ensuring consistency in delivering accurate information to customers.
  • Assisted new employees with training, sharing best practices for handling difficult situations and achieving positive outcomes.
  • Actively participated in team meetings and professional development workshops, continuously seeking opportunities to enhance skills and provide exceptional customer service.
  • Monitored quality assurance metrics regularly, identifying opportunities for personal growth and development within the role.

Customer Service Representative

Epay, a Euronet Worldwide
09.2011 - 08.2012
  • Resolved customer complaints with empathy, resulting in increased loyalty and repeat business.
  • Managed high-stress situations effectively, maintaining professionalism under pressure while resolving disputes or conflicts.
  • Enhanced customer satisfaction by promptly addressing concerns and providing accurate information.
  • Responded to customer requests for products, services, and company information.
  • Handled escalated calls efficiently, finding satisfactory resolutions for both customers and the company alike.
  • Developed strong product knowledge to provide informed recommendations based on individual customer needs.
  • Developed rapport with customers through active listening skills, leading to higher retention rates and positive feedback from clients.

SMB Tech Support Agent

DELL.com
San Salvador, San Salvador
04.2009 - 08.2011
  • Dell gave me the opportunity to discover new talents such as the technical and analytical skills I can develop that went in line with the career I chose to study in school.
  • I was able to support IT specialists from Small & Medium Businesses and learn more about software and hardware issues and how to resolve and prevent issues that implied the company spending unnecessary money replacing parts due to wrong diagnostics.
  • Customer satisfaction and the company values and policies have always been the core of my career projection since I started in the call-center industry.

Education

High School Diploma - Computer Science, American & British Business English skills

Centro Harvard

Advance English Scholarship - English Language

NEC ITCA
Santa Tecla
04.2001 - 01.2007

CCNA Cisco Networking Course - Basic SQL

ITCA

Skills

Timeline

Senior Operations Manager - Epay ANZ

epay El Salvador
10.2020 - Current

Back Office Manager

Epay ANZ
05.2013 - 10.2020

CRM SME

Epay ANZ
01.2013 - 04.2013

Customer Service Specialist

Epay, a Euronet Worldwide
08.2012 - 01.2013

Customer Service Representative

Epay, a Euronet Worldwide
09.2011 - 08.2012

SMB Tech Support Agent

DELL.com
04.2009 - 08.2011

Advance English Scholarship - English Language

NEC ITCA
04.2001 - 01.2007

CCNA Cisco Networking Course - Basic SQL

ITCA

High School Diploma - Computer Science, American & British Business English skills

Centro Harvard
Brenda MadrizSenior Operations Manager