BRENDA OWEN
Albuquerque,NM
Summary
Award winning sales professional with strong background in territory management. Proven ability to drive sales growth, build strong client relationships, and develop strategic market plans. Known for fostering team collaboration and adapting to changing market conditions. Expertise in negotiation, market analysis, and customer service. Reliable and results-focused with passion for achieving targets and exceeding expectations.
Overview
19
19
years of professional experience
Work History
CPR Territory Manager
ZOLL Medical Corporation
2023.07 - Current
- 2025 - Currently 101% to YTD Quota
- 2024 - CPR Rep of the year - 173.1% Total % to Quota - $5 Million Club, Dr. ZOLL Excellence Award, AutoPulse % to Quota - 199.3% - IPR % to Quota - 117.7% - CPR % to Quota - 141%
- 2023 - 113.5% Total % to Quota - Dr. ZOLL Excellence Award - $2 Million Club - AutoPulse % to Quota - 101.9% - IPR % to Quota - 156.2% - CPR % to Quota - 127.9%
- Exceeded all quarterly and yearly quotas by channel in assigned territory consisting of New Mexico, West Texas, Arizona, Nevada, Southern Utah, and San Bernardino County, California.
- Developed and maintained relationships with key decision makers in the EMS market, including private ambulance companies, fire departments, hospital based EMS and Air EMS agencies.
- Provided AutoPulse NXT in-service training for EMS crews to ensure efficient deployment and highlight features enhancing patience care and safety for provider.
- Identified opportunities for upselling by collaborating with TOZA partners, resulting in increased average deal size.
- Optimized sales pipeline management through diligent follow-ups on leads, resulting in higher conversion rates across the territory.
Commercial General Manager
ADT Commercial
2020.01 - 2021.09
- Lead team of 61 employees through unprecedented time of pandemic and start of ADT Commercial, an acquisition of Red Hawk and ADT Security.
- Successfully overcame challenges learning new banking industry, executing office space total remodel, navigating Covid obstacles, and creating cohesive culture all in initial year of company merge.
- Organized budgets, oversaw NM and El Paso P&Ls, totaling $16 million and achieved margin targets consistently to stay on track with growth plans.
- Drove YOY business growth of 14% while leading operations and sales strategic vision and long-range planning in both banking and commercial markets for NM and El Paso. August 2021, #1 in overall company MTD rankings, 135% YTD.
- Delivered business strategy and developed systems and procedures to improve operational quality and team efficiency for commercial and banking channels in NM and El Paso, TX.
- Reduced corporate risk by managing shrink processes and controlling inventory levels recovering 95k loss from 2019.
- Applied performance data to evaluate and improve operations, target current business conditions and forecast needs.
- Selected as Mentor for 2021 Corporate Leadership Mentorship Program
Branch General Manager
ADT Security Services
2018.07 - 2020.01
- Responsible for total daily operation of Commercial, High Volume Residential and Small Business sales and operations in Albuquerque and El Paso markets, totaling $3.7 million in revenue annually.
- Managed Commercial and High Volume sales and operational excellence and efficiency through process improvement, effective analytics, and strong financial planning while fostering a culture demonstrating ADT's commitment to employee, community, and mission for creating customers for life.
- Decreased customer gross attrition in Albuquerque by .80% and El Paso by 1.65% YOY by focusing on customer experience and driving a customer obsessed culture.
- Increased installation revenue by $253,573 first 12 months in role.
- Improved recurring monthly revenue by 3% YOY.
- Lead four Albuquerque team members to Circle of Excellence in 2018.
Residential District Sales Manager
ADT Security Services
2014.02 - 2018.07
- Increased average G's per rep production from 5 to 7.18 by focusing on lead development and field training.
- Train and develop sales team growing business to average 12 total units per rep monthly.
- Re-established and maintain effective working relationships with Builder Partners, Pulte and DR Horton, resulting in increased lead production and SGL sales and opportunities.
- Lead sales team to culminate 2x Club Ex winners and 5x Centurion Club winners
- Manage and organize special events such as sponsorship's, home shows, NNO, HOA speaking engagements, and builder community grand openings and block parties, to gain public attention and drive business and community involvement.
- 2017 Ranked #2 Overall President's Circle Club 2017 Ranked #1 G's per rep (7.18)
- 2017 Ranked #1 Resale rate (45%)
- 2016 Centurion Club Award - 111% to Plan
- 2015 Centurion Club Award - 109% to Plan.
Outside Sales Representative
ADT Security Services
2013.02 - 2014.02
- Identified prospective resale and new sale customers using lead generating methods, performing an average of 60 cold calls per day and field work.
- Consistently met and exceeded monthly company expectations for productivity and activity requirements.
- Finished fiscal year 2013 121% to plan.
- Followed up with customers after completed sales to assess satisfaction and resolve any technical or service concerns.
- Showcased product features to customers and discussed technical details to overcome objections and lock in sales.
Sales & Business Manager/Selling Specialist
Neiman Marcus Escada Women's Fine Apparel
2007.08 - 2010.06
- Managed total operation of Escada business by buying, driving sales, writing and executing special orders, merchandising product and providing outstanding customer service.
- Motivated Sales Team of 14 consultants with a focus on goal development.
- Accountable for buying and selling of a $3.4 million yearly budget.
- Exceeded Fall 2010 sales plan by 36%.
- Increased total growth of the Escada business company wide to 2nd in ranking through aggressive purchases, successful negotiation skills and maintaining profitable inventory levels.
- Surpassed Spring 2009 seasonal sales plan by 28%.
- Responsible for planning and executing of special events to drive business.
- Attended market appointments and purchased $1.7 million seasonal buys.
- Three-time recipient of "NM BEST AWARD" for superior sales and customer service.
Education
Bachelor of Science - Apparel And Textiles | Business | Art
North Dakota State University
Fargo, ND2003
Apparel Design - General Studies
Fashion Institute of Technology
New York, NY2002
Associate of Science - Surgical Technology
Northwest Technical College
East Grand Forks, MN1998
Skills
- Sales expertise
- Multitasking and organization
- Creative, insightful and innovative
- Customer relationship management
- Team collaboration and leadership
- Goals and performance
Timeline
CPR Territory Manager
ZOLL Medical Corporation
2023.07 - Current
Commercial General Manager
ADT Commercial
2020.01 - 2021.09
Branch General Manager
ADT Security Services
2018.07 - 2020.01
Residential District Sales Manager
ADT Security Services
2014.02 - 2018.07
Outside Sales Representative
ADT Security Services
2013.02 - 2014.02
Sales & Business Manager/Selling Specialist
Neiman Marcus Escada Women's Fine Apparel
2007.08 - 2010.06
Bachelor of Science - Apparel And Textiles | Business | Art
North Dakota State University
Apparel Design - General Studies
Fashion Institute of Technology
Associate of Science - Surgical Technology
Northwest Technical College