Brenda Severson
Norman,OK
Summary
Dynamic event planner and owner of Starmix Productions, skilled in optimizing event execution and enhancing client satisfaction. Proven ability to manage budgets and lead teams, while implementing innovative solutions that improved operational efficiency. Expertise in venue selection and event marketing, combined with strong organizational and leadership skills.
Professional event specialist prepared for this role with experience in planning and executing successful events. Known for strong team collaboration and adaptability to changing needs. Skilled in logistics, vendor coordination, and budget management. Valued for reliability, resourcefulness, and results-driven approach.
Overview
26
26
years of professional experience
1
1
Certification
Work History
Event Planner/Owner/Operator
Starmix Productions
01.2000 - Current
- Coordinated logistics for events, ensuring smooth execution and adherence to client specifications.
- Developed and managed event budgets, optimizing resource allocation to meet financial objectives.
- Collaborated with vendors to negotiate contracts and secure services, enhancing overall event quality.
- Led event teams in planning and executing large-scale productions, fostering collaboration and efficiency.
- Implemented process improvements that increased operational efficiency and reduced planning time for events.
- Trained junior staff on best practices in event management, promoting knowledge sharing within the team.
- Analyzed client feedback post-events to refine service offerings and enhance customer satisfaction ratings.
- Established strategic partnerships with local businesses to expand service offerings and improve event experiences.
- Coordinated schedules and timelines for events.
- Conferred with event staff at event site to coordinate details.
- Coordinated with participating vendors during event planning.
- Utilized project management skills to keep events on track while meeting deadlines and staying within budget parameters.
- Adapted quickly to unforeseen circumstances or changes in the event landscape, implementing contingency plans as needed.
- Performed event coordination for larger parties and gatherings.
- Developed tailored event plans to meet client objectives, ensuring seamless execution and positive guest experiences.
- Optimized event layouts and floor plans to maximize attendee flow and overall experience, minimizing congestion in high-traffic areas.
- Collaborated with cross-functional teams to ensure cohesive event messaging and branding alignment.
- Brainstormed and implemented creative event concepts and themes.
- Developed creative themes for events and created related activities to engage attendees.
- Analyzed event costs to identify areas of improvement and cost savings.
- Oversaw event registration process by collecting and tracking attendee information.
- Negotiated contracts with venues, vendors and suppliers to obtain best rates and services.
Director/Teacher/Advisor/Coach
Dibble Public Schools
07.2020 - 07.2025
- Led cross-functional teams to drive strategic initiatives and enhance operational efficiency.
- Developed and implemented policies that improved organizational effectiveness and employee engagement.
- Fostered a culture of continuous improvement through mentorship and training programs for staff.
- Analyzed market trends to inform decision-making and identify new growth opportunities.
- Established performance metrics to monitor progress and evaluate departmental success.
- Developed high-performing teams by providing mentorship, guidance, and opportunities for professional growth.
Director/Teacher/Advisor/Coach
Santa Fe South High School
03.2017 - 07.2020
- Managed budgets and resource allocation to optimize project execution and deliver results efficiently.
- Streamlined processes across departments, resulting in improved workflow and resource allocation.
- Collaborated with executives to align business strategies with overall company objectives.
- Enhanced team collaboration through regular communication, goal setting, and performance evaluations.
Manager
Red Lobster
02.2015 - 12.2015
- Managed budget allocations and resource planning for multiple departments effectively.
- Streamlined communication processes, fostering collaboration between teams and stakeholders.
- Conducted performance reviews, providing feedback and mentorship to junior managers.
- Facilitated training sessions aimed at improving team skills and competencies across units.
- Managed and motivated employees to be productive and engaged in work.
- Accomplished multiple tasks within established timeframes.
Education
Bachelor of Science - Education
University of Oklahoma
Norman, OK12-1993
Skills
- Planning and organization
- Event planning
- Social media management
- Event marketing
- Administration
- Event execution
- Venue selection
- On-site execution
- Business management
- Audio-visual management
- Menu planning
- Event technology
- Transportation coordination
- Entertainment booking
- Staffing oversight
- Event design
- Time management
- Schedule management
Accomplishments
Teacher of the year out of 300 teachers for Santa Fe South High School.
Teacher of the year out of 100 teachers for Dibble Public Schools.
OK State Advisor of the year for Oklahoma Association of Student Councils.
OK State Executive Board for Oklahoma Association of Student Councils.
Certification
Oklahoma Teacher Certification.
National Kitchen Manager.
Timeline
Director/Teacher/Advisor/Coach
Dibble Public Schools
07.2020 - 07.2025
Director/Teacher/Advisor/Coach
Santa Fe South High School
03.2017 - 07.2020
Manager
Red Lobster
02.2015 - 12.2015
Event Planner/Owner/Operator
Starmix Productions
01.2000 - Current
Bachelor of Science - Education
University of Oklahoma