Brendon Morgan
Oak Point,TX
Summary
CPG Professional with 21 years of experience in performance-based sales and specializing in brand building. My greatest strength is hyper growth within start up companies. My goal is to create an exceptional service experience that surpasses the expected and generates a contagious atmosphere of excellence.
Overview
11
11
years of professional experience
Work History
Regional Sales Manager - Central Region
La Colombe Coffee Roasters
Dallas , TX
02.2024 - Current
- Transitioned route-to-market from direct warehouse to DSD & onboarded Keurig Dr Pepper
- Managed (30) DSD distributors across (8) states
- Led Chicago Pilot Program and secured 1,500 new independent convenience customers
- Developed sales blitzes for strategic focus markets
- Coached and developed direct reports and retail sales team
- Cultivated strong professional relationships with suppliers and key clients to drive long-term business development.
- Developed and significantly grew assigned territory using strong engagement and marketing skills.
- Led sales planning, development and account management to grow existing accounts and establish new sales accounts.
Regional Account Sales & Distribution
La Colombe
Dallas, TX
02.2023 - 02.2024
- Account Owner for Kum&GO, CEFCO, and Meijer
- Assisted National Accounts Director for 7-Eleven & Buc-ee's
- Partnered with Broker to land new regional convenience chain accounts
- Presented the brand for consideration with new chain customers within central region
- Analyzed customer data to identify opportunities and implement effective strategy
- Monitored competition in order to stay ahead of industry trends and adjust pricing accordingly.
Regional Sales Manger
La Colombe Coffee Roasters
Dallas , TX
08.2022 - 02.2023
- Managed (12) Molson Coors distributors within the TX market
- Established relationships with customers and identified opportunities within retail
- Organized trade shows and other events to showcase products
- Held weekly meetings with distributors to review sales goals
- Leveraged sales data to drive incremental growth in key accounts
Regional Sales Manager
Flow Alkaline Spring Water
Dallas, TX
01.2020 - 07.2022
- Procured DSD network in TX market
- Managed revenue of (4) Distributor Partners
- Onboarded Key Accounts within the South Central Region
- Recruited, Hired, Led a team of (8) sales employees
- Analyzed regional sales performance data to develop actionable insights.
Area Sales Manager
High Brew Coffee
Dallas, TX
01.2016 - 02.2020
- Managed (3) distributor branches in Texas
- Exceeded TX Sales Plan by 9,138 depletions (105.82%) in 2017
- Led the company in most cold asset placements
- Grew Texas market by 17% (33,463 depletions) in 2018
- Won HOTM award twice
District Sales Manager
High Brew Coffee
Dallas, TX
12.2018 - 01.2020
- Managed (4) TX distributors
- Managed team of (6) in South Central Region
- Oversaw all Purchase Orders and flow of revenue
- Led Texas market development and trade marketing
Store Manager
Michael Kors
Dallas, TX
01.2014 - 01.2016
- Managed the Recruitment, Hiring, and Training of all employees
- Exceeded annual sales goals by 20% 1st year
- Spearheaded employee sales development in multiple stores in DFW market
- Orchestrated daily operations program in all DFW locations
Education
BA - Music
Central Bible College
Springfield, MO01.2006
AA Degree -
Southeast Arkansas Technical College
Pine Bluff, AR01.2004
High school Diploma -
St. Joseph Catholic High School
Pine Bluff, AR01.2002
Skills
- Business/Market Development – history of successfully growing a brand from start within a market
- Distributor Management - proven track record of establishing & building exceptional partner relationships
- Trade Execution – consistent with developing consumer mind share through key influencer accounts
- Sales Team Management - passion for empowering others and developing a culture of excellence
References
References available upon request
Timeline
Regional Sales Manager - Central Region
La Colombe Coffee Roasters
02.2024 - Current
Regional Account Sales & Distribution
La Colombe
02.2023 - 02.2024
Regional Sales Manger
La Colombe Coffee Roasters
08.2022 - 02.2023
Regional Sales Manager
Flow Alkaline Spring Water
01.2020 - 07.2022
District Sales Manager
High Brew Coffee
12.2018 - 01.2020
Area Sales Manager
High Brew Coffee
01.2016 - 02.2020
Store Manager
Michael Kors
01.2014 - 01.2016
BA - Music
Central Bible College
AA Degree -
Southeast Arkansas Technical College
High school Diploma -
St. Joseph Catholic High School
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