BRETT KAUFMAN
Las Vegas,United States
Summary
Dynamic leader with a results driven approach, offering extensive experience as an executive and contributor in both startups and established corporations. Currently Brett serves as the CEO of Successful Media, spearheading partnership development, operations, and strategy. Over the last 6 years he and his team have faciltated over 1,500 media partnerships between major brands and inventory sources.
Previous roles include COO at WorkBook6, a prominent partnership agency for Fortune 5000 brands, and overseeing marketing and acquisition at Goji, a national insurance agency. Expertise includes global mobile marketing leadership for an international search publisher with revenues exceeding $100 million, alongside foundational experience in online marketing and eCommerce for various tech startups in San Francisco.
Overview
20
20
years of professional experience
Work History
Founder and CEO
Successful Media LLC
Remote/Globally
10.2020 - Current
- Developed International media and partnership agency from scratch.
- Managed over $150M in revenue for over 30 clients annually.
- Worked with brands: Telrite Holdings, Easy Health, OnePlanet Ops, Archenia/Marchex, Stenn Technologies, Trinet, SBLI Insurnance, Datalign Advisory.
- Secured Tier 1 Media inventory deals with Zeta Interactive, Media.net, InMobi, Forbes, WSJ, etc.
- Expertise in helping insurance, financial services, B2B and Telco brands acquire customers.
- Created proprietary SaaS tool used by over 250 media companies to run innovate click campaigns (similar to Google/Bing structure).
- Oversaw financial operations and cultivated business development strategies to enhance organizational growth.
- Directed a multinational team of employees and contractors, ensuring alignment with organizational goals.
- Developed and maintained client relationships, fostering long term partnerships (Average client tenure of 3+ years)
COO
Workbook6
Tempe, AZ
05.2016 - 10.2020
- Implemented strategic initiatives to enhance revenue streams, resulting in a tenfold increase over a three-year period.
- Oversaw operations to achieve 25% EBITDA growth.
- Scaled team size from 1 to 10, enhancing operational capacity.
- Oversaw media partnerships for 20+ brands, including Sam's Club, Allstate, Spring Venture Group, and Lightstream Bank.
- Secured over 250 business partnerships for clients.
- Oversaw development and design of proprietary CRM and task management tool.
- Directed budgeting, forecasting, and financial analysis to support strategic decision-making.
- Organized conferences and summits with hundreds of attendees.
VP, Marketing Acquisition
Goji Insurance
Boston, MA
06.2015 - 05.2016
- Oversaw all marketing initiatives, including SEO, Paid Search, Social Media, Brand, Email Marketing, Communication, Analytics, Growth & Acquisition, and Content Marketing.
- Led internal marketing team and coordinated efforts with external agencies.
- Responsible for high seven-figure monthly marketing spend across 42 states while developing co-branding and partnership strategies with CRO and CEO.
- Engaged with executive leadership to develop compelling selling propositions that enhance agent and client communications and support press initiatives.
- In conjunction with Product and Tech, developing and managing an analytics system that connects all digital platforms, their successes, and make refinements based on results.
- Championed Goji Solutions as chief evangelist, serving as primary spokesperson and thought leader within leadership team and external stakeholders.
- Expanded media and traffic distribution network from 10 partners to over 30.
Global GM, Mobile Division
Clickscso
London and Dubai
06.2014 - 06.2015
- Conceptualized and oversaw internal buying system to integrate Google/Bing traffic with call marketing technology.
- Led and directed a multinational team spanning 8 countries and locations.
- Executed negotiations and sales of revenue-generating deals, primarily with Fortune 250 companies.
- Developed strategic partnerships to enhance media and traffic distribution, achieving a network of over fifty collaborators.
- Implemented mobile strategies for Fortune 250 clients in auto, health, mortgage, finance, and home security verticals.
- Launched new suite of products to market within 45 days of hire, generated revenue within 60 days of hire, and had positive EBITDA within 90 days of hire.
- Drove revenue growth to secure seven-figure run rate within 90 days of launch to enhance market presence.
VP, Mobile Division
Double Positive
Tempe and Baltimore, AZ and MD
04.2012 - 06.2014
- Sales revenue growth: 3,326% in 2012 and 300% in 2013. Increased revenue by 400% in 6 months with several months having 100% MOM growth.
- Orchestrated initiatives leading to $15 million run rate achievement in less than 12 months.
- Grew monthly lead supply to advertisers by 500% in first six months and delivered over 3million inbound leads to partners.
- Implemented mobile strategies for Fortune 500 clients in auto, health, mortgage, finance, and education verticals.
- Developed strategic partnerships to increase media and traffic distribution from 20 to over 200 partners, supporting business growth.
- Managed a team of 12 employees who oversee 75 clients and 200 media partners. Supervision of account management and creative teams (internal and external).
- Responsible for managing the development, implementation, and optimization of the strategic mobile marketing plans for multiple advertisers.
Head of eCommerce and Performance Marketing
Livescribe
Oakland, CA
04.2010 - 03.2012
- Developed and executed Demand Generation and Customer Acquisition programs through SEM, SEO, affiliates, display, partnerships, and other channels to drive key performance metrics.
- Part of key planning team responsible for $8MM annual marketing budget.
- Completed redesign of social networking properties. Top 10 rated FB site with over 100K fans. Created and refined processes related to sales, services, renewals, up-sells, measurement, reporting and interdepartmental campaigns for social media.
- Purchased over 2Billion impressions over tenure across CPC/CPM/CPV/CPA metrics.
- Negotiated a very successful CPA based offering instead of a CPC/CPM model. Increased sales by 300-400 orders a month and only paying on those incremental sales, but still being able to serve millions of impressions on the internet.
- Created 1st customer lifecycle program combined with improved email messaging system, across 6 countries and 400K+ contacts. Delivered 3M yearly global emails. Implemented 0/30/60/90 day touch point system. Grew open rate to 32% and CTR rate to 23% (well about consumer electronic space averages).
- Implemented global affiliate program across 3 networks (over 6,500 affiliates), which accounted for 11% of online eCommerce sales. Drove success through unique coupon codes, creative assets, and payout structure. Reduced CPO from $7.51 to $4.42.
Founder and CEO
The Branding Spot
Scottsdale and San Francisco, AZ and CA
05.2006 - 04.2010
- Set overall business goals, strategy, and planning.
- Responsible for day-to-day management of paid search campaigns including keyword generation, ad copy writing and testing, bid management, landing page optimization, budget management etc.
- Created and designed and web, marketing, email, and print campaigns.
- Oversaw marketing communications including branding, public relations, advertising, white papers, trade shows, seminars and events collateral materials, and market research management.
- Drove creation and communication of web strategies and translated strategic concepts into technical projects to drive online demand and conversion.
- Coached, reviewed and approved the work of creative staffs to deliver brand-right, engaging, relevant, and compelling promotions. Directed and inspired creation and implementation of creative concepts.
- Attracted, mentored, and developed a high performing team. Expanding from 1 to 20 employees and/or contractors.
Education
Bachelor of Science - Entrepreneurship
University of the Pacific
Stockton, CASkills
- Strategic Partnership Building
- Performance Marketing
- P/L Responsibility
- Sales Strategy Formulation
- Day-to-day Operational Oversight
- Market Strategies and Campaigns
- E-Commerce Planning and Execution
- Team Development
- Multi-Channel Analytics
- Conversion Optimization
Timeline
Founder and CEO
Successful Media LLC
10.2020 - Current
COO
Workbook6
05.2016 - 10.2020
VP, Marketing Acquisition
Goji Insurance
06.2015 - 05.2016
Global GM, Mobile Division
Clickscso
06.2014 - 06.2015
VP, Mobile Division
Double Positive
04.2012 - 06.2014
Head of eCommerce and Performance Marketing
Livescribe
04.2010 - 03.2012
Founder and CEO
The Branding Spot
05.2006 - 04.2010
Bachelor of Science - Entrepreneurship
University of the Pacific