Robert Meehan

Consulting on all aspects and areas of sponsorship/major donor relationships for sponsors and rights holders.

Professional and personal details are summarized at my website www.meehan.group

• Implemented marketing-based fundraising strategy across various sectors relating to cause, sports, entertainment and fair/festival promotions.

• Prospected new accounts while maintaining relationships with existing accounts.
• Cultivated existing donor relationships increasing participation at Official Sponsor level, often exceeding ten times initial spend.
• Researched public perception of area companies. Analyzed industry trends across various business sectors using information gathered to guide strategy development for sponsorships and increased corporate donations.
  
• Worked closely with clients identifying needs and challenges; translated business priorities into implementable actions and promotions; and provided solutions-oriented campaign themes though engaging promotional activation while associating with a cause.
• Wrote and negotiated sponsor and donor agreements that fit the client's marketing and promotional needs with tailored tangible and intangible assets while keeping fee-to-benefit ratio low adhering to IRS standards.
• Directed targeted marketing efforts introducing new products.
• Promoted product visibility on behalf of sponsor clients.
• Created effective messaging using language, graphics and marketing collateral.
• Attended IEG Sponsorship Conferences in Chicago to interact, solve problems and preserve company relations with existing clients, sponsored properties, agencies and media personnel.
• Planned and executed annual Sponsor Summit with IEG representatives for existing clients and prospects, as well as internal stakeholders, to learn about sponsorship trends, best practices as well as participate in team building and problem solving exercises. 
  
• Planned and launched innovative, creative and effective communications campaigns: donor collateral packets, resulting in increased fundraising awareness and participation from untapped corporate community.
• Created high-quality sponsor recaps that chronicled deliverables and reviewed marketing strategy documentation, including leveraged assets, signage, on-site activation, offsite promotions and added value.
• Directed marketing activities promoting fundraising efforts across various educational programs and services.
  
• Preserved brand integrity by monitoring the consistency and quality of marketing content.
  
• Created shot lists, booked talent and locations; prepared locations for video production.
• Produced event and sponsor content, including sponsorship sales collateral and cause marketing videos.
• Supervised electronic media post-production process, including editing, style guide adherence, logo placement, dubbing and color correction.
  
• Streamlined and improved program operational processes by creating targeted collateral valuable to sponsor/donor stakeholders across various business sectors. 
  
• Worked directly with clients achieving positive sponsorship ROI and efficient asset leverage.
  
• Wrote and edited long- and short-form copy for blogs, websites, social media, presentations, training materials and more.
• Communicated strategies, concepts and creative initiatives with authority, credibility and clarity, building consensus and agreement for creative approvals.
• Wrote and edited targeted grant proposals targeted to area corporate and private foundations.
• Shaped strategic copy direction by collaborating with sponsor/donor partners and their agencies.
• Developed and published high-quality promotional fundraising collateral.
  
• Prospected new accounts while maintaining relationships with existing accounts.
• Directed targeted marketing efforts that introduced new products and promoted product visibility on behalf of sponsor clients.
• Prepared income statements for each Official Sponsor, summary balance sheets detailing gross and net revenue, as well as developed invoicing strategy and projected cash flow.
• Collaborated with company's I.T. Department to build a custom CRM saving the company more than $300,000 in consulting and licensing fees. Entered and assigned new leads using CRM tools.
  
• Wrote and edited sponsor/donor blog, marketing emails, landing pages, white papers, promotional data sheets and newsletters keeping clients and stakeholders engaged.
• Wrote in several styles and voices for website, print, radio spots, television spots, and internal documents.
• Reviewed published materials recommending revisions to scope, content, format and style conformity.
• Developed and implemented comprehensive sales training program and collateral for staff and volunteers. 
• Enlisted volunteer support and collaborated with businesses, community groups to launch annual fundraising campaigns.