Brett Wellwood
CEO, Sales, Marketing And Product Management
Rockford,IL
Summary
Results-focused management professional with strength in profitability, time management and organizational skills in different environments. Proactive leader with strengths in communication and collaboration. Proficient in leveraging profitability and troubleshooting to promote success. Adept at managing concurrent objectives to promote efficiency and influence positive outcomes. Open to new and varied experiences with the fortitude, drive and determination to take ownership in career development. Forward-thinking Sales and Marketing Manager with expertise in coordinating and managing staff and deploying successful marketing campaigns. Persistent leader with history of surpassing revenue objectives with market-savvy approaches and persuasive negotiation skills. Talented project manager successful at tackling problems with tenacity and sound judgment.
Overview
41
41
years of professional experience
3
3
years of post-secondary education
Work History
Senior Team Leader
Rochelle Foods (Hormel)
Rochelle, IL
06.2022 - Current
- Monitored equipment and personnel to assess progress, adjust settings, and maintain production speeds focused on productivity and goals.
- Developed strategies to promote team member adherence to company regulations and performance goals.
- Monitored team performance and provided constructive feedback to increase productivity and maintain quality standards.
- Promoted high standards through personal example to help each member understand expected behaviors and standards.
- Continuous Improvement, Managed sliced bacon to 7% better PE in FY 2023 over FY 2022 YTD. Yields and Giveaway have been drastically improved in FY 2023 over 2022 totaling almost $4 million combined.
Owner • Sales and Marketing Manager
Native Elements
Rockford, IL
09.2016 - 09.2022
- Analyze sales data to determine appropriate actions leading to improved market position.
- Extremely efficient management of multiple priorities with highly effective follow through.
- Customer facing role, excellent communication with internal and external customers building accurate reporting for decision making benefiting all partners
- Evaluated costs against expected market price points and set structures to achieve profit targets.
- Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales increases over 500% over last 5 year period.
Teacher
Rockford Career College
Rockford, Illinois
01.2017 - 10.2021
- Engaged students and boosted understanding of material using focused instructional strategies and hands-on activities.
- Encouraged student’s critical thinking and discussion using varieties of teaching techniques.
- Designed dynamic lesson plans based on student interests increasing overall student GPA by full letter grade in bottom 25% of classes.
- Fostered team collaboration between students through group projects
- Implemented and encouraged debate-style classroom environment to increase student engagement and promote critical thinking
- Incorporated multiple types of teaching strategies into classroom
Owner/President and CEO • Sales and Marketing Program/Product Manager
BL Wellwood
Rockford, Illinois
02.1990 - 09.2016
- Goal-driven leader with proven talent for building highly motivated and functioning teams to generate revenue and increase brand exposure.
- Top achievement record for conceptualizing and creating revenue opportunities while cutting unnecessary expenditures and streamlining operations increasing revenue by 1450% over 5 years.
- Management of multiple product lines, excellent product management skills. Developed and implemented training programs for sales and distribution.
- Employed optimal safety practices to reduce work site complaints, hazards, incidents or lost-time accidents to improve overall OSHA scores and expand bid opportunities.
- Exceptional track record for managing profit and loss, accessing saturated and untapped markets alike.
- Managed day-to-day business operations
- Performed statistical analyses to gather data for operational and forecast team needs
- Reconciled daily sales, returns and financial reports in QuickBooks
- Conducted target market research to discover customer needs and analyze competitor trends
- Consulted with customers to assess needs and propose optimal solutions
Manager/Multi-Unit Manager
McDonald’s
Rockford, Illinois
09.1983 - 07.1996
- Directed operations, human resources, and general management
- Sourced, trained, evaluated employees ensuring compliance to companies legal requirements.
- Developed, implemented and managed business plans to promote profitable food and beverage sales averaging increases of 15% year over year.
- Performed statistical analyses to gather data for operational and forecast team needs
- Prepared annual budgets with controls to prevent overages
Education
MBA - Business Administration
Cardinal Stritch University
Milwaukee, WI 01.2012 - 05.2015
Skills
Leadership and Organization
undefinedTimeline
Senior Team Leader
Rochelle Foods (Hormel)
06.2022 - Current
Teacher
Rockford Career College
01.2017 - 10.2021
Owner • Sales and Marketing Manager
Native Elements
09.2016 - 09.2022
MBA - Business Administration
Cardinal Stritch University
01.2012 - 05.2015
Owner/President and CEO • Sales and Marketing Program/Product Manager
BL Wellwood
02.1990 - 09.2016
Manager/Multi-Unit Manager
McDonald’s
09.1983 - 07.1996
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