Brett Whalen
Summary
Results-driven Territory Sales Lead with hands-on experience supporting category development, retail execution, and data-driven strategy across major CPG retailers, including Walmart and Kroger. Skilled at translating store-level performance and field observations into actionable insights that drive category growth. Experienced in executing national merchandising programs and identifying sales opportunities through real-time data and consumer behavior trends. Strong communicator with a collaborative approach and a passion for connecting execution to strategy. Actively pursuing a role in category management where field intelligence and data insights drive smarter business decisions.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Territory Sales Lead
The Hershey Company
12.2023 - Current
- Lead execution of national merchandising programs across a 20+ store territory, with primary focus on Walmart and Kroger; ensure product placement, promotional compliance, and on-shelf availability in CMG and salty snack categories.
- Analyze weekly unit sales, inventory trends, and consumer pricing sensitivity to take action - locating backstock, closing distribution gaps, and responding to underperformance in real time.
- Serve as the point of contact for Walmart and Kroger store teams and internal leadership; share insights, coach execution improvements, and collaborate with peers to support category growth and territory sales performance.
Retail Sales Associate
Dick's Sporting Goods
10.2020 - 12.2023
- Guided customers through purchases, product selection, and loyalty program enrollment to drive satisfaction and retention.
- Collaborated with store leadership to execute merchandising updates that enhanced product visibility and supported sales goals.
- Assisted in managing inventory levels, accurately processing shipments, and restocking merchandise as needed.
Education
Bachelor of Science - Communications
University of Wisconsin, Oshkosh
Oshkosh, WI12-2020
Skills
- Category Management
- Data Analysis
- Insight-Driven Decision Making
- Forecasting Support
- Consumer Behavior Awareness
- Retail Execution
- Promotional Program Execution
- Cross-Functional Communication
- Store-Level Operations & Merchandising
- Inventory Awareness & Flow
Certification
Mckinsey Forward Learning Program (Completed in 2025)
- Selective professional development program focused on building a structured problem-solving mindset.
- Includes training in business communication, critical thinking, and real-world decision-making frameworks.
Timeline
Territory Sales Lead
The Hershey Company
12.2023 - Current
Retail Sales Associate
Dick's Sporting Goods
10.2020 - 12.2023
Bachelor of Science - Communications
University of Wisconsin, Oshkosh
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