Brian Bachnak
Brownstown
Summary
Accomplished Chief Operations Officer with a proven track record at Yield Science, adept in strategic planning and operations, particularly in the cannabis sector. Excelled in business development, enhancing brand visibility, and fostering key industry relationships. Skilled in digital marketing strategy and team leadership, consistently driving growth and innovation.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Partner
4th Line Marketing
Lansing
07.2023 - Current
- • Co-founded and scaled a digital marketing agency specializing in business development and brand-building for clients in various industries.
• Led business development efforts, generating new business through targeted outreach, strategic partnerships, and effective sales tactics.
• Developed tailored digital marketing strategies that resulted in measurable growth for clients, particularly in online presence, engagement, and revenue.
• Acted as a relationship-building specialist, maintaining long-term relationships with key clients, partners, and stakeholders.
• Delivered compelling public speaking engagements and workshops, helping businesses optimize their marketing strategies and navigate the digital landscape.
• Coordinated all aspects of marketing campaigns, from strategy creation to execution, to achieve client goals and drive results.
Chief Operations Officer
Yield Science
Detroit
01.2020 - Current
- Lead daily operations, ensuring alignment with organizational goals and regulatory compliance in the cannabis education sector.
- Develop and implement strategies to optimize workflow, streamline processes, and enhance overall business performance.
- Spearhead public relations efforts, establishing Yield Science as a trusted authority in cannabis education through media partnerships, community outreach, and industry events.
- Manage cross-functional teams, creating a collaborative work environment that fosters innovation and growth.
- Cultivate strategic partnerships and build key relationships with industry stakeholders, driving growth opportunities and enhancing brand visibility.
- Oversee financial operations, ensuring budget adherence and maximizing profitability through effective resource allocation and cost control.
Education
Bachelor of Arts - Communications Arts and Sciences, Public Relations
Adrian College
Adrian, MI01.2019
Skills
- Business Development & Sales
- Relationship Building
- Public Speaking & Presentations
- Digital Marketing Strategy
- Team Leadership & Management
- Strategic Planning & Operations
- Cannabis Industry Knowledge
- Project Management
- Financial Oversight
- Brand Development
- Conflict Resolution
Athletic Experience
- Professional & College Hockey Player, Adrian College, Adrian, MI, 2014-2019
- Professional Hockey Player, Peoria Rivermen (SPHL), Peoria, IL, 2019
- Professional Hockey Player, Knoxville Ice Bears (SPHL), Knoxville, TN, 2019-2020
Certification
- Business Networking International (BNI)
- Mr. Hockey of Michigan, 2013
Additional Information
Speaker at industry events, panels, and educational seminars.
High School Hockey Coach- Riverview Community High School (2017-2021)
Timeline
Partner
4th Line Marketing
07.2023 - Current
Chief Operations Officer
Yield Science
01.2020 - Current
Bachelor of Arts - Communications Arts and Sciences, Public Relations
Adrian College
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