Brian Campbell
Lubbock,TX
Summary
Accomplished at Admiral Beverage, I spearheaded initiatives that significantly boosted sales and market presence through strategic planning and effective staff management. Leveraging skills in brand development and customer relationship management, I successfully negotiated favorable terms with vendors and established key partnerships, enhancing business growth and operational efficiency.
Overview
18
18
years of professional experience
Work History
Key Account Manager
Admiral Beverage
Albuquerque, NM
04.2023 - Current
- Built relationships with customers and community to promote long term business growth.
- Developed thorough understanding of key clients' needs and requirements to prepare customized solutions.
- Negotiated prices, terms of sales and service agreements.
- Monitored service after sale and implemented quick and effective problem resolutions.
- Informed customers of promotions to increase sales productivity and volume.
- Fielded customer complaints and facilitated negotiations, resolving issues and reaching mutual conclusions.
- Increased sales with execution of full sales cycle processing from initial lead processing through conversion and closing.
- Created sales forecasts to target daily, monthly and yearly objectives.
Field and Sales Marketing Manager
Admiral Beverage
Albuquerque, NM
07.2022 - 03.2023
- Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
- Managed workflow between staff, coordinating documents, planning, and creative material distribution.
- Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
- Analyzed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
Branch Sales Manager
Admiral Beverage
Roswell, NM
05.2017 - 06.2022
- Set clear performance goals for the sales team, providing regular feedback on progress toward targets while offering support where needed.
- Increased branch sales by implementing innovative sales strategies and fostering a customer-centric environment.
- Analyzed market trends and competitor activities, adjusting sales tactics accordingly for maximum impact on target audience segments.
- Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
- Managed revenue models, process flows, operations support and customer engagement strategies.
- Established strong relationships with key clients through attentive service and expert product knowledge, solidifying their loyalty and trust.
Category Manager
Admiral Beverage
Roswell, NM
01.2015 - 05.2017
- Coordinated with store operations teams to ensure proper execution of merchandising plans at the store level, driving consistent brand presentation across all locations.
- Established strong rapport with suppliers, leading to favorable contract terms and better access to exclusive products or promotions.
- Researched, prepared for and led supplier negotiation process for managed category.
- Monitored industry trends to identify new business opportunities and emerging product categories for expansion.
Merchandiser
Admiral Beverage
Clovis, NM
05.2012 - 01.2015
- Updated pricing and signage to complete product displays and educate customers.
- Removed damaged, out-of-code, not-in-set and discontinued items from displays.
- Verified products appeared at correct locations in proper quantities.
- Monitored and replenished display inventory and restructured according to available stock.
Dairy Manager
S & S Supermarket
Clovis, NM
04.2007 - 04.2012
- Restocked cases with new merchandise and removed expired items for proper disposal.
- Developed strong vendor relationships to ensure reliable product supply and favorable pricing negotiations.
- Placed supply orders, restocked supplies and merchandised products for purchase by customers.
- Checked department signage and confirmed proper pricing, making sure sale items accurate.
Education
Bachelor Of Business Administration - Hospitality
Eastern New Mexico University
Portales, NM12.2013
Skills
- Staff management
- Customer relationship management (CRM)
- Brand promotion
- Strategic planning
- Brand development
- Business development
- KPI tracking
- Budget administration
- Vendor relations
Timeline
Key Account Manager
Admiral Beverage
04.2023 - Current
Field and Sales Marketing Manager
Admiral Beverage
07.2022 - 03.2023
Branch Sales Manager
Admiral Beverage
05.2017 - 06.2022
Category Manager
Admiral Beverage
01.2015 - 05.2017
Merchandiser
Admiral Beverage
05.2012 - 01.2015
Dairy Manager
S & S Supermarket
04.2007 - 04.2012
Bachelor Of Business Administration - Hospitality
Eastern New Mexico University