BRIAN CAVANAUGH
Virginia Beach,VA
Summary
Top-performing sales and fitness consultant with 12+ years of entrepreneurial and client acquisition experience. Proven track record generating the highest personal revenue across 70+ locations. Expert at prospecting, closing new business, and building strategic client relationships. Recognized authority in coaching and sales leadership, poised to excel in a territory sales role.
Overview
2026
2026
years of professional experience
1
1
Certification
Work History
Owner & Health/Business Consultant
Cavanaugh Fitness
- Current
- Develop and execute sales and growth strategies for fitness professionals across U.S. markets.
- Provide ongoing advisory services to existing and new clients—building proposals, delivering coaching programs, and tracking business outcomes.
- Lead pipeline development, account planning, and strategic touchpoints—essential skills aligned with territory sales responsibilities.
Top-Tier Personal Trainer / Business Development Lead
US FITNESS Holdings / Onelife Fitness – Princess Anne
01.2011 - Current
- Achieved #1 revenue-producing personal trainer for 8 consecutive years across 70+ locations, consistently exceeding sales targets.
- Independently manage all marketing, prospecting, and client conversion efforts—effectively “calling on” leads and existing clients to drive sustained business growth.
- Build territory-wide brand recognition through media appearances (TV & radio), strengthening market awareness and influencing purchasing decisions.
- Develop customized training solutions / corrective exercise plans—demonstrating technical product knowledge, consultative selling, and client retention strategies.
- Act as de facto field-level liaison—addressing client concerns, upselling services, and retaining long-term accounts.
Education
Associate’s Degree -
Tidewater Community College
01.1993
Skills
- Business Development & New Client Acquisition
- Territory Management & Strategic Planning
- Consultative / Technical Sales
- Client Relationship Building & Retention
- Public Speaking & Industry Thought Leadership
- Entrepreneurial Initiative & Self-motivated Growth
- Problem Solving & Technical Support
Certification
- Certified Personal Trainer, NASM
- Corrective Exercise Specialist, NASM
- Power Athlete Headquarters Certification
- Ongoing professional development: Tony Robbins seminars; Ryan Munsey’s Better Human Project
Timeline
Top-Tier Personal Trainer / Business Development Lead
US FITNESS Holdings / Onelife Fitness – Princess Anne
01.2011 - Current
Owner & Health/Business Consultant
Cavanaugh Fitness
- Current
Associate’s Degree -
Tidewater Community College
Similar Profiles
Kimberly FosterKimberly Foster
Legal Assistant at Cavanaugh, Biggs & Lemon, P.A.Legal Assistant at Cavanaugh, Biggs & Lemon, P.A.
Cejus WatsonCejus Watson
Upholsterer at Cavanaugh HouseUpholsterer at Cavanaugh House
Joseph Cavanaugh Sr.Joseph Cavanaugh Sr.
President at Cavanaugh Electrical Contracting, Inc.President at Cavanaugh Electrical Contracting, Inc.
Braydon SlaytonBraydon Slayton
Electronics Technician at United States Navy, Active DutyElectronics Technician at United States Navy, Active Duty
Zach MillerZach Miller
Supervising Agent at Globe LifeSupervising Agent at Globe Life