Brian Glusovich
Clarksville,Tennessee
Summary
Performance Marketing Strategist with 5+ years of experience driving revenue-focused paid media initiatives across B2B and multi-location environments. Proven ability to manage multi-channel PPC campaigns, optimize acquisition costs, and translate performance data into strategic growth recommendations. Experienced in Meta, Google Ads, GA4, and CRM-aligned lead routing with a strong emphasis on SQL-driven marketing and client communication.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Regional Marketing Coordinator
Boot Barn (Contracted via Hayes Shoes)
02.2025 - Current
- Lead regional go-to-market and paid media initiatives across 9 retail locations, aligning promotional strategy with revenue and inventory performance.
- Manage digital demand generation campaigns across paid social and PPC channels to increase qualified traffic and improve conversion rates.
- Analyze campaign performance including CAC, ROI, margin impact, and sell-through performance to guide budget allocation decisions.
- Develop sales enablement materials and performance reporting decks for executive and cross-functional stakeholders.
- Partner with merchandising and operations teams to align paid strategy with product positioning and market demand.
Digital Marketing Specialist (Remote)
Grayscale Marketing
Nashville, TN
10.2019 - 02.2024
- Led multi-channel paid media strategy for B2B clients across Meta, YouTube, and Google Ads, optimizing campaigns for qualified pipeline growth and revenue impact.
- Managed paid media budgets and reallocated spend based on performance data to improve ROI and reduce cost-per-lead by 38%.
- Increased qualified traffic by 64% through structured audience segmentation, creative testing, and bid optimization.
- Served as client-facing strategist for paid campaigns, translating performance metrics into actionable growth recommendations.
- Built and maintained performance dashboards tracking CAC, ROI, attribution, and conversion performance using GA4 and CRM reporting.
- Collaborated with product, creative, and sales teams to align paid acquisition strategy with positioning and revenue goals.
- Conducted competitive research and messaging analysis to strengthen campaign performance in B2B markets.
Sales Specialist
Charter Communications, Time Warner Cable
Wilmington, NC
02.2021 - 12.2023
- Exceeded sales quotas by 18%+ through consultative selling and customer needs analysis in a B2B and consumer environment.
- Partnered with marketing teams to provide voice-of-customer insights that improved campaign messaging and increased revenue by 10%.
- Reduced customer churn by 12% through structured account management and proactive client engagement.
NASM Certified Personal Trainer
YMCA
03.2015 - 12.2016
- Drove a 25% increase in membership engagement and revenue by architecting customized workout systems and implementing strategic client retention initiatives.
- Designed and led a portfolio of personal and group fitness programs, including high-demand specialty classes that maximized participant retention and class fill rates.
- Expanded client base by 5% in a saturated market through a referral engine powered by delivering measurable client results and a superior coaching experience.
- Integrated holistic wellness education on nutrition and recovery into training plans, empowering clients to achieve sustainable health outcomes beyond the gym.
- Delivered bespoke training regimens for a diverse clientele, adapting programming to individual goals and fitness levels to ensure peak adherence and satisfaction.
Education
Bachelor of Arts - Business Administration And Management
Austin Peay State University
Clarksville, TN08-2019
Skills
- Performance Marketing Strategy
- Multi-Channel PPC (Meta & Google Ads)
- Paid Social & Paid Search Optimization
- Budget Allocation & Bid Strategy
- B2B Demand Generation
- GA4 & Performance Analytics
- CRM Lead Routing & Attribution
- Campaign Testing & Conversion Optimization
- Client-Facing Strategy Communication
- Revenue & Pipeline Growth Alignment
- Cross-Functional Collaboration
- Competitive & Market Analysis
Certification
- Licensed Realtor - 2018-Present
- CPT - NASM Certified Personal Trainer CPR/AED Training - 2022-2024
Timeline
Regional Marketing Coordinator
Boot Barn (Contracted via Hayes Shoes)
02.2025 - Current
Sales Specialist
Charter Communications, Time Warner Cable
02.2021 - 12.2023
Digital Marketing Specialist (Remote)
Grayscale Marketing
10.2019 - 02.2024
NASM Certified Personal Trainer
YMCA
03.2015 - 12.2016
Bachelor of Arts - Business Administration And Management
Austin Peay State University