Brian Glusovich
Clarksville,TN
Summary
Marketing and client experience professional with a background in real estate marketing, digital strategy, and relationship-driven operations. Experienced coordinating marketing campaigns, managing vendor relationships, and serving as a primary point of contact for clients throughout fast-moving processes. Skilled at organizing timelines, communicating proactively, and ensuring marketing initiatives launch smoothly while delivering a high level of service.
Tech-savvy and systems-oriented with a strong interest in leveraging AI tools and marketing systems to improve operational efficiency and elevate the seller experience. Known for bringing structure, communication, and attention to detail that helps teams deliver a seamless experience from preparation through closing.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Marketing Director
Hayes Shoes
Clarksville, TN
02.2025 - Current
- Directed digital marketing strategy across multiple retail locations, managing paid social campaigns and promotional initiatives that increased qualified customer traffic and brand visibility.
- Coordinated marketing campaign launches across vendors, brand partners, and internal leadership to ensure accurate execution of promotions, product releases, and seasonal initiatives.
- Managed campaign timelines, creative assets, and digital platform deployment to ensure marketing initiatives launched on schedule and aligned with business objectives.
- Analyzed campaign performance and customer engagement data to optimize targeting, creative strategy, and promotional messaging against defined KPIs.
- Communicated campaign performance insights and strategic recommendations to leadership, helping guide marketing decisions based on engagement, conversion, and sales metrics.
- Partnered directly with business owners and marketing teams to align advertising strategy with business goals while ensuring campaigns delivered measurable and sustainable results.
Digital Marketing Strategist
Timeless Media
Nashville, TN
10.2019 - 02.2025
- Managed paid search and paid social campaigns for B2B clients across Google Ads and Meta platforms, coordinating campaign strategy, targeting, and performance optimization across multiple active accounts.
- Increased qualified website traffic by 64% through audience segmentation, creative testing, and bid optimization aligned with client growth objectives.
- Reduced cost-per-lead by 38% through keyword optimization, negative keyword strategy, and performance-driven campaign management.
- Built analytics dashboards using GA4 and CRM reporting tools to monitor CAC, ROI, and conversion performance while providing clear performance visibility to clients and stakeholders.
- Served as the primary client-facing strategist, translating campaign data into actionable recommendations and maintaining regular communication with clients regarding campaign progress and results.
- Managed multiple concurrent advertising campaigns while coordinating timelines, creative assets, and performance reporting to ensure campaigns launched and optimized efficiently.
Sales Manger
Best Buy
Clarksville, TN
06.2016 - 12.2024
- Developed strategic sales plans to drive revenue growth across multiple channels.
- Led cross-functional teams to enhance customer engagement and satisfaction initiatives.
- Analyzed market trends to identify new business opportunities and optimize sales strategies.
- Mentored junior sales staff, fostering professional development and improving team performance.
- Implemented CRM tools to streamline sales processes and improve data accuracy.
NASM Certified Personal Trainer
YMCA
03.2015 - 12.2016
- Drove a 25% increase in membership engagement and revenue by architecting customized workout systems and implementing strategic client retention initiatives.
- Designed and led a portfolio of personal and group fitness programs, including high-demand specialty classes that maximized participant retention and class fill rates.
- Expanded client base by 5% in a saturated market through a referral engine powered by delivering measurable client results and a superior coaching experience.
- Integrated holistic wellness education on nutrition and recovery into training plans, empowering clients to achieve sustainable health outcomes beyond the gym.
- Delivered bespoke training regimens for a diverse clientele, adapting programming to individual goals and fitness levels to ensure peak adherence and satisfaction.
Education
Bachelor of Arts - Business Administration And Management
Austin Peay State University
Clarksville, TN08-2019
Skills
- Client experience
- Seller experience
- Vendor coordination
- Marketing execution
- Listing marketing & MLS
- Client communication
- Process improvement
- Marketing systems
- AI tools
- Operational coordination
- Fast-paced environment
- Relationship building
Certification
- Licensed Realtor - 2018-Present
- CPT - NASM Certified Personal Trainer CPR/AED Training - 2022-2024
Timeline
Marketing Director
Hayes Shoes
02.2025 - Current
Digital Marketing Strategist
Timeless Media
10.2019 - 02.2025
Sales Manger
Best Buy
06.2016 - 12.2024
NASM Certified Personal Trainer
YMCA
03.2015 - 12.2016
Bachelor of Arts - Business Administration And Management
Austin Peay State University
Marketing & Analytics Tools
- Google Analytics 4 (GA4)
- Google Tag Manager
- Meta Ads Manager
- Google Merchant Center
- UTM Tracking & Attribution
- CRM & Marketing Automation Platforms