KATE FITCHIE

Senior sales and marketing leader for a full-service event production company, responsible for revenue strategy, client development, marketing, team leadership, creative direction, and complex luxury, corporate, nonprofit, and social programs.

• Led sales and marketing strategy. Set revenue goals and sales, marketing, partnership, and client development strategy while personally managing a significant portfolio of high-value relationships.
• Delivered significant commercial results. Personally generated more than half of total company sales in peak years through repeat business, referrals, strategic partnerships, and strong account stewardship.
• Managed high-value client relationships as senior point of contact for key accounts, anticipating needs, solving challenges, and fostering long-term partnerships.
• Expanded client engagement from initial $10K scope to over $300K by consistently delivering value and identifying evolving needs.
• Built and developed the team. Led candidate interviews and hiring while managing, mentoring, and developing a multidisciplinary team across account management, event design, marketing, and sales support.
• Led complex programs from strategy to execution, overseeing creative development, budgeting, pricing, negotiations, planning, and delivery for programs of up to 5,000 attendees.
• Full-service event production company.

Developed client relationships and drove business development, generating revenue during significant organizational transition with a relationship-first approach.

• Transitioned to sales leadership, leveraging operational credibility to enhance client and relationship focus.
• Connected strategy to execution. Shaped solutions around client objectives, budget, scope, and delivery, translating expectations into clear internal direction.
• Managed client relationships remotely, facilitating effective communication and ensuring quality service delivery.

Led teams through complex programs and client situations. Provided strategic guidance, coaching, problem solving, and support while protecting client relationships, budgets, and successful outcomes.

• Supported 8–10 producers and operations professionals as operational leader, partnering on client strategy, delivery, team development, and escalations.
• Connected clients, sales, and operations. Moved contracted programs into delivery with clear alignment around scope, budgets, timelines, expectations, and measures of success.
• Managed vendor contracting, negotiation, contract review, and redlining, influencing broader people, process, and business decisions.
• Collaborated with teams across New York, Florida, and West Coast to ensure seamless national program delivery.
• Developed people as well as programs. Participated in candidate interviews and hiring while mentoring producers across experience levels.
• Managed event operations for remote company.

Built a strong hospitality and sales foundation. Managed corporate, nonprofit, social, and wedding business, tailoring recommendations to event goals, budgets, venues, and the overall guest experience.

• Managed client communications to align on event expectations and requirements.
• Managed multiple projects simultaneously while adhering to tight deadlines.
• Researched and recommended rental inventory based on client needs and trends.

Coordinated and executed member events, overseeing planning, logistics, and onsite management, establishing a strong foundation in luxury hospitality and member engagement.

• Assisted executive leadership and managed events at a luxury, 5-star private golf and residential club in Sonoma County, enhancing member experience through personalized service.
• Supported executive leadership and high-touch member service. Partnered closely with the Managing Partner and General Manager while supporting member and guest needs with discretion and attention to detail.
• Prepared detailed agendas and materials for board meetings and discussions.

approximately six units remaining