Debra Carter
Hot Springs,AR
Summary
Dynamic Director of Sales & Marketing with extensive experience developing sales plans and innovative marketing strategies. Proven track record in securing major client contracts, driving revenue growth, and managing high-performing teams. Expertise in sales coaching, key account management, and interdepartmental collaboration to optimize profitability. Creates and implements successful sales and marketing strategies regardless of scale and budget. Excels at maximizing profits within limited budgets. Performs market research, develops strategic reports and organizes and promotes successful marketing campaigns. Aggressively pursues new sales leads resulting in high sales close rate. Understands importance of working with customers and other executives, as well as keeping staff informed and motivated.
Overview
12
12
years of professional experience
Work History
Director of Sales & Marketing
Starwood / Marriott
03.2010 - 07.2022
- Developed comprehensive sales plans for business growth, resulting in significant market share expansion.
- Spearheaded trade show participation to showcase products and services, generating valuable leads and networking opportunities.
- Increased sales revenue by implementing innovative marketing strategies and fostering strong relationships with clients.
- Analyzed sales and marketing data for improved strategies.
- Secured major client contracts by delivering persuasive presentations that highlighted the value of our products and services.
- Managed a high-performing sales team, providing regular coaching and training to enhance their skills and performance.
- Collaborated with cross-functional departments to optimize product offerings and pricing strategies, increasing overall profitability.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
Education
Bachelor of Arts - Communications & Political Science
University of Arkansas
Fayetteville, AR05.1983
Skills
- Sales Coaching
- Pricing strategy
- Partnership Development
- Sales Presentations
- Sales Training
- E-commerce strategy
- Search Engine Optimization
- Key Account Management
- Competitor Analysis
- Sales Pipeline Management
- Channel Management
- Performance Tracking
- ROI Analysis
- Budget Development
- Competitive Analysis
- Metrics Tracking
- Goal Setting and Achievement
- Sales Statistics Analysis
- Sales Projections
- Interdepartmental Collaboration
- Salesforce Software
- Price Structuring
- Price Schedules
- Multitasking
Bridge, Tax Preparation, International Travel
As a Master Bridge player, I compete Internationally and have earned Master Points. Tax Preparation is a joyful task for me to do for friends and family. I love numbers!
Timeline
Director of Sales & Marketing
Starwood / Marriott
03.2010 - 07.2022
Bachelor of Arts - Communications & Political Science
University of Arkansas
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