Work Preference
Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
AWARDS & RECOGNITION
ATS OPTIMIZATION IMPROVEMENTS MADE
Timeline
Generic
Libby Zarrahy
Open To Work

Libby Zarrahy

Downey,CA

Work Preference

Desired Job Title

Director of Sales & MarketingHotel Consultant During COVIDDirector of Sales & MarketingHotel General ManagerDirector of Sales and Marketing

Work Type

Full Time

Location Preference

Hybrid
Location: Downey, CA, USLos Angeles, CAAnaheim, CA
Open to relocation: Yes

Important To Me

Company CultureWork-life balancePersonal development programsFlexible work hours

Summary

Dynamic hospitality executive with a proven track record in driving sales, marketing, and revenue optimization for boutique luxury and full-service hotel properties. Expertise in enhancing RevPAR, ADR, occupancy rates, and market share through innovative commercial strategies tailored to diverse market segments, including group, transient, corporate, entertainment, and production. Renowned for spearheading hotel rebranding initiatives and luxury positioning while fostering strategic partnerships within the entertainment industry. Skilled in utilizing analytics, emerging technologies, and AI-driven marketing tools to elevate operational efficiency and maximize ROI.

Overview

1
1
Certification
2027
2027
years of professional experience

Work History

Director of Sales & Marketing

Hotel Amarano
08.2021 - Current
  • Lead all commercial strategy initiatives for a 4-diamond boutique luxury hotel, overseeing sales, marketing, revenue growth, and brand positioning.
  • Developed diversified demand-generation strategies across group, transient, corporate, and entertainment market segments to maximize total hotel revenue.
  • Positioned property as a preferred destination for film premieres, press tours, documentary productions, celebrity stays, and entertainment industry events.
  • Secured and managed high-profile accounts within entertainment, sports, and production sectors, strengthening revenue mix and increasing market visibility.
  • Built strategic partnerships with film studios, talent agencies, production companies, and industry organizations to generate repeat and referral business.
  • Directed integrated digital marketing, PR, and partnership campaigns to elevate brand awareness and drive qualified demand.
  • Leveraged data analytics, CRM platforms, and AI-driven marketing tools to improve audience targeting, campaign efficiency, and ROI.
  • Strengthened long-term client relationships, increasing repeat business and customer retention.

Hotel Consultant During COVID

Self Employed Services
06.2020 - 08.2021
  • Directed multi-segment sales, marketing, and revenue strategies for luxury, boutique, and full-service hotel properties.
  • Consistently achieved revenue growth, market share expansion, and improved profitability across competitive hospitality markets.
  • Delivered 20% year-over-year revenue growth during challenging economic conditions through strategic market diversification and proactive sales initiatives.
  • Led hotels through renovations, repositioning efforts, and operational transitions while maintaining strong performance across all demand channels.
  • Recruited, developed, and led agile commercial teams focused on collaboration, accountability, and performance excellence.
  • Developed and implemented strategic marketing plans to enhance brand visibility and market penetration.
  • Led cross-functional teams to optimize sales processes and improve customer engagement strategies.
  • Analyzed market trends and competitor activities to inform pricing strategies and promotional campaigns.
  • Cultivated relationships with key stakeholders to drive revenue growth and enhance guest satisfaction.
  • Oversaw digital marketing initiatives, leveraging social media platforms to increase online presence.
  • Spearheaded training programs for sales staff, enhancing product knowledge and sales techniques.
  • Managed budget allocations for marketing initiatives, ensuring alignment with overall business objectives.
  • Coordinated high-impact events and promotions, fostering community engagement and brand loyalty.
  • Developed comprehensive sales plans for business growth, resulting in significant market share expansion.
  • Spearheaded trade show participation to showcase products and services, generating valuable leads and networking opportunities.
  • Increased sales revenue by implementing innovative marketing strategies and fostering strong relationships with clients.
  • Analyzed sales and marketing data for improved strategies.
  • Mentored junior staff members on best practices for successful sales techniques, resulting in higher close rates across the team.
  • Secured major client contracts by delivering persuasive presentations that highlighted the value of our products and services.
  • Analyzed industry trends and competitor activities to inform strategic decision-making and maintain a competitive edge.
  • Facilitated regular communication between Sales and Marketing teams to ensure seamless collaboration on campaigns and client outreach efforts.
  • Boosted company''s brand visibility through targeted advertising campaigns and social media engagement.
  • Managed sales promotions and marketing strategies on major social media sites.
  • Managed a high-performing sales team, providing regular coaching and training to enhance their skills and performance.
  • Collaborated with cross-functional departments to optimize product offerings and pricing strategies, increasing overall profitability.
  • Conducted market research to identify potential areas of growth for future product development initiatives.
  • Evaluated customer feedback and market data to refine product offerings, enabling a more tailored approach to client needs.
  • Optimized digital marketing efforts through SEO improvements, PPC campaigns, email marketing initiatives, resulting in increased web traffic and lead generation.
  • Cultivated long-term partnerships with key industry influencers, strengthening the company''s credibility in the marketplace.
  • Established new distribution channels, expanding the company''s reach into untapped markets.
  • Championed the adoption of new technologies within the Sales and Marketing department, bolstering the team''s capabilities and equipping them for success in an ever-evolving business landscape.
  • Achieved sales goals and service targets by cultivating and securing new customer relationships.
  • Cultivated and maintained strategic alliances with key partners and vendors.

Director of Sales & Marketing

Hyatt Hotels Corporation
2016 - 03.2020
  • Directed multi-segment sales, marketing, and revenue strategies for luxury, boutique, and full-service hotel properties.
  • Consistently achieved revenue growth, market share expansion, and improved profitability across competitive hospitality markets.
  • Delivered 20% year-over-year revenue growth during challenging economic conditions through strategic market diversification and proactive sales initiatives.
  • Led hotels through renovations, repositioning efforts, and operational transitions while maintaining strong performance across all demand channels.
  • Recruited, developed, and led agile commercial teams focused on collaboration, accountability, and performance excellence.

Hotel General Manager

Sheraton Anaheim Hotel
  • Oversaw hotel operations, financial performance, guest satisfaction, and departmental leadership for a full-service hotel property.
  • Executed large-scale renovation and capital improvement initiatives to enhance guest experience and asset value.
  • Achieved strong operational benchmarks, brand performance rankings, and service excellence standards.
  • Managed budgeting, forecasting, staffing, and operational planning to support long-term business objectives.

Director of Sales and Marketing

K and M Hospitality
07.1996 - 10.2012
  • Developed and implemented comprehensive sales strategies to increase market share across multiple properties.
  • Led cross-functional teams to enhance guest satisfaction and drive revenue growth through targeted marketing initiatives.
  • Analyzed market trends and competitive landscape to inform strategic decision-making and optimize pricing strategies.
  • Collaborated with operations to ensure seamless execution of promotional campaigns, enhancing brand visibility and customer engagement.
  • Mentored sales team members, fostering professional development and improving overall performance metrics.
  • Established key performance indicators to measure success of marketing efforts, driving accountability within the team.
  • Spearheaded digital marketing campaigns, utilizing data analytics to refine targeting and improve conversion rates.
  • Cultivated relationships with industry partners to expand distribution channels and enhance revenue opportunities for properties.
  • Implemented efficient CRM systems to track leads, manage customer interactions, and streamline the sales process.
  • Built relationships with customers and community to establish long-term business growth.
  • Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
  • Managed accounts to retain existing relationships and grow share of business.
  • Implemented systems and procedures to increase sales.
  • Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
  • Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
  • Organized promotional events and interacted with community to increase sales volume.
  • Collaborated with upper management to implement continuous improvements and exceed team goals.
  • Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits.
  • Drove sales by developing multi-million dollar contract sales.
  • Developed comprehensive sales plans for business growth, resulting in significant market share expansion.
  • Championed the adoption of new technologies within the Sales and Marketing department, bolstering the team''s capabilities and equipping them for success in an ever-evolving business landscape.
  • Cultivated and maintained strategic alliances with key partners and vendors.

Education

Associate of Science (A.S.) - Hotel & Restaurant

Northwood University

Certified Meeting Professional - Meeting Planning

Certified Meeting Professional
Professional Events Council
10-2010

Skills

  • Hospitality Sales & Marketing Leadership
  • Revenue Growth & Profit Optimization
  • RevPAR, ADR & Occupancy Growth
  • Boutique & Luxury Hotel Positioning
  • Brand Repositioning & Property Relaunches
  • Entertainment & Production Industry Partnerships
  • Group, Transient & Corporate Sales Strategy
  • Digital Marketing & Demand Generation
  • Public Relations & Brand Visibility
  • CRM Strategy & Customer Segmentation
  • Market Share Growth
  • Online Reputation Management
  • Strategic Partnerships & Business Development
  • Cross-Functional Team Leadership
  • Budgeting & Forecasting
  • AI & Emerging Technology Integration
  • Guest Experience Enhancement
  • Owner & Stakeholder Relations
  • Sales coaching
  • Pricing strategy
  • Partnership development
  • Sales presentations
  • Sales training

Accomplishments

    Awarded Hall of Fame SMART MEETING MAGAZINE

    SUPPLIER OF THE YEAR MPI Southern California

    President's Award - MPISCC

Certification

  • Certified Meeting Professional (CMP)
  • CVENT Certified

AWARDS & RECOGNITION

Hyatt Marketing Leader of the Year, Hyatt Hotel of the Year, MPI President’s Award, SMART Meetings Top 25 Influencers

ATS OPTIMIZATION IMPROVEMENTS MADE

  • Added high-value hospitality and commercial leadership keywords recruiters search for.
  • Improved ATS readability with standardized section headers and formatting.
  • Increased keyword density for hotel sales, revenue management, luxury hospitality, and entertainment partnerships.
  • Rewrote bullets with measurable business outcomes and action-driven language.
  • Removed decorative formatting that can break applicant tracking systems.
  • Expanded leadership, operational, and revenue terminology commonly used in executive hospitality searches.
  • Tailor this resume to a specific hotel brand or executive role
  • Create an ATS-friendly one-page executive version
  • Add a keyword-rich LinkedIn summary
  • Build a modern executive resume layout
  • Write a matching executive cover letter
  • Optimize specifically for hospitality management recruiters or entertainment-industry-facing hotel roles

Timeline

Director of Sales & Marketing

Hotel Amarano
08.2021 - Current

Hotel Consultant During COVID

Self Employed Services
06.2020 - 08.2021

Director of Sales and Marketing

K and M Hospitality
07.1996 - 10.2012

Hotel General Manager

Sheraton Anaheim Hotel

Director of Sales & Marketing

Hyatt Hotels Corporation
2016 - 03.2020

Associate of Science (A.S.) - Hotel & Restaurant

Northwood University

Certified Meeting Professional - Meeting Planning

Certified Meeting Professional

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