Lisa Caceres
Radio Hotel
New York,NY
1
Certification
33
years of professional experience
Hospitality sales and marketing leader focused on driving revenue, expanding group and corporate business, and strengthening brand presence in competitive markets. Led cross-functional efforts that generated about $600,000 from a new amenity fee initiative, increased group production, improved TripAdvisor rankings, and built partnerships that supported demand and client retention.
Work History
Director of Sales & Marketing
1 Year 6 Months- Launched a new amenity fee initiative that generated approximately $600,000 in revenue within the first six months.
- Achieved and exceeded third- and fourth-quarter revenue goals, contributing to overall sales growth.
- Introduced Washington Room, expanding group-event offerings and boosting group business production by X%.
- Developed strategic partnerships with local community organizations to drive brand awareness and demand generation.
- Collaborated with cross-functional teams to enhance TripAdvisor rankings by over 150 positions, resulting in increased visibility and bookings.
Director of Sales & Marketing
2 Years 9 Months- Recipient of the 2024 CMH Diamond Circle Award.
- Increased group business by 65.55% year over year, surpassing budget expectations by $892,000.
- Drove revenue growth through innovative sales initiatives and strategic client partnerships, resulting in a significant increase in market presence.
- Led revenue-generating strategies that consistently exceeded sales objectives by aligning sales tactics with market demands.
- Enhanced brand visibility through targeted marketing campaigns, advertising efforts, and social media engagement, contributing to a broader audience reach.
Director of Sales & Marketing
10 Months- Increased consortia revenue by 35.7% year over year.
- Revitalized hotel marketing collateral and refreshed website content to enhance brand visibility.
- Developed and managed strategic social media calendar to boost guest engagement and elevate brand awareness.
Area Director of Business Travel
2 Years 8 Months- Achieved 43.03% corporate revenue growth at Hotel 48Lex in 2018 through targeted prospecting and new account acquisition.
- Increased corporate revenue at Hyatt Union Square by 21.7% in 2017 and 8.01% in 2018.
- Surpassed revenue goals by aligning sales initiatives with corporate travel trends, adapting strategies to meet market demands.
- Developed and executed corporate travel sales strategies for Hyatt Union Square and Hotel 48Lex, driving engagement with key clients.
Director of Sales & Marketing
9 MonthsDirector of Sales & Marketing
4 Years 8 MonthsDirector of Corporate Accounts
1 Year 11 MonthsSales Manager
14 Years 2 MonthsEducation
Bachelor's Degree - Criminal Justice
Skills
Strategic sales and revenue growth
Hospitality marketing and brand development
Contract negotiation
Team leadership and mentorship
Digital marketing and social media strategy
Corporate and business travel sales
Client relationship management
Revenue forecasting and P&L analysis
Community partnerships
Business development and account acquisition
Certification
NYS Licensed Life Insurance Agent, New York State Notary Public
LANGUAGES
Fluent in Spanish
Timeline
Director of Sales & Marketing
Radio Hotel
03.2025 - 09.2026Read More
Director of Sales & Marketing
EVEN Hotel Midtown East (IHG)
04.2022 - 01.2025Read More
Director of Sales & Marketing
Mondrian Park Avenue
03.2019 - 01.2020Read More
Area Director of Business Travel
Hersha Hospitality Management
06.2016 - 02.2019Read More
Director of Sales & Marketing
WestHouse Hotel
09.2014 - 06.2015Read More
Director of Sales & Marketing
6 Columbus Hotel
12.2009 - 08.2014Read More
Director of Corporate Accounts
Trump International Hotel & Tower
01.2008 - 12.2009Read More
Sales Manager
The Peninsula New York
10.1993 - 12.2007Read More
John Jay College
Bachelor's Degree from Criminal Justice
Read More