BRIAN HIGGINS
Salt Lake City,UT
Summary
Exceptional experience connecting with the online audiences in a way that feels authentic and natural. Can capture and hold the reader’s attention to convey the desired message and keep them entertained at the same time. Impactful team member known for consistently producing quality content independently or with a group. Known for always being well-informed and crafting relatable scenarios to build trust with the audience.
Overview
6
6
years of professional experience
Work History
Freelance Copywriter
Freelance
04.2020 - Current
- Write outdoor product copy and publish humor pieces in widely read publications.
- Write original product copy for Turtle Fur, creating 60+ descriptions for its fall product run, 2020-Present.
- Published humor piece on McSweeney’s Internet Tendency, “We’re Subletting Our Fourth Bed Space While Bedmate Visits Chocolate Factory,” which ranked among top 5 most read for 30 days, 2023.
- Write monthly humor column for The Salt Lake Tribune, which regularly receives 10-20x engagement of average social posts, 2024.
Advertising/Marketing Copywriter
Deseret Digital Media
01.2021 - 06.2024
- Wrote articles, emails, landing pages and advertisements for DDM's brands, which included KSL Marketplace (Cars, Classifieds, Jobs and Homes) and Utah.com.
- Completed 3-5 various projects weekly with input from Design and Marketing teams.
- Utilized relevant keywords and other SEO best practices, leading to 4 of Utah.com’s top 6 performing articles, 2023.
- Uploaded articles to Contentful, using Adobe Creative Suite applications to find and edit relevant imagery.
- Received 400,000+ page views on article “What is Skinwalker Ranch, and What’s Really Going on There” with average time on page of 7:28, 2023.
ECommerce Copywriter
Backcountry.com
05.2018 - 06.2020
- Utilized vendor specifications, industry reviews and personal outdoor experience to craft informative and entertaining product descriptions.
- Wrote up to 70 product descriptions weekly for Backcountry's Product Content team.
- Highlighted key product features and translated highly technical concepts for everyday outdoor enthusiasts.
Education
Bachelor of Arts - Communications
University of Connecticut
Storrs, CT05.2016
Skills
- Content Writing
- Team Collaboration
- Creative Storytelling
- Social Media Copywriting
- SEO
- Copywriting/ Copy Editing
- Proofreading
- Humor Writing
- AP Style
- Ad Copywriting
- Brand Messaging
- Adobe Suite Basics
Timeline
Advertising/Marketing Copywriter
Deseret Digital Media
01.2021 - 06.2024
Freelance Copywriter
Freelance
04.2020 - Current
ECommerce Copywriter
Backcountry.com
05.2018 - 06.2020
Bachelor of Arts - Communications
University of Connecticut
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