Creative person with over 17 years of experience creating valuable marketing materials. Superb leadership and diverse experience in communicating arts and photography.
Overview
29
29
years of professional experience
Work History
Art Director
Clam Outdoors
Rogers, MN
09.2014 - 06.2023
Implemented artistic vision to marketing material including catalogs, packaging, Point-of-Purchase and overall brand management.
Work closely with the Marketing Director, Web and Social Media to develop
Enforced uniform style guide for project consistency across contributors.
Re-branding of several brands within the company umbrella.
Work with R & D to develop design concepts for product.
Studio photography of all product to be distributed throughout retailers webs sites and catalogs.
Directed photo shoots for print and digital media.
Monitored progress of projects, keeping on schedule and within budget.
Created innovative advertising campaigns that successfully generated increased brand awareness and recognition.
Creative Director
FLW Outdoors
Benton, KY
07.2006 - 08.2013
Creative management on editorial publications in the tournament fishing industry.
Photograph in the field covers and feature layout photography.
Set up and oversee all studio photography.
Design and develop column and feature layouts for editorial publications.
Orchestrate photo shoots in the field.
Coordinate and manage freelance illustrators, designers and photographers.
Design advertising for product and advertisers.
Complete cover-to-cover redesign of the FLW Outdoors magazine bringing a fresh and appealing appearance.
Associate Art Director
In-Fisherman Magazine
Brainerd, MN
05.1994 - 06.2006
Assist Art Director in all publication design of In-Fisherman and Walleye In-Sider magazines.
Create all blow-in, bind-in and circulation material.
Produce column and feature layouts for editorial publication.
Assist and direct photo shoots in the field.
Design advertising for marketing material, television and books.
Design marketing promotional product including catalogs, guides, book, calendars and DVD sleeves.
Complete cover-to-cover redesign of the Walleye In-Sider magazine.