Summary
Overview
Work History
Education
Skills
Interests
Timeline
Generic
Arius Reynoso Sotolongo

Arius Reynoso Sotolongo

Art Director
Brooklyn,NY

Summary

Art Director with 10 years of experience creating valuable network ties with art curators and art gallery owners. Thoughtful individual with superb leadership and diverse experience in social media, film and television. Deliberate, productive and systematic artistic professional with established grasp on theoretical and practical considerations. Reputable Artist recognized for consistently developing innovative techniques to encourage creativity and visual product improvement. Renowned artist experienced in visual medium and versatile in thematic experimentation. Disciplined and productive creative with diverse and varied portfolio showcasing personal evolution in artistic journey. Artistic Director with 10 years of experience leading teams of craftspeople in marketing. Expert in mentoring and coaching artists to encourage development of personal style and techniques. Energetic and skilled at focusing on finding solutions and meeting deadlines. Committed to producing quality set designs and murals. To seek and maintain full-time position that offers professional challenges utilizing interpersonal skills, excellent time management and problem-solving skills. Hardworking and passionate job seeker with strong organizational skills eager to secure a long-term position. Ready to help team achieve company goals. Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy. Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.

Overview

10
10
years of professional experience
4
4
years of post-secondary education

Work History

Art Director

Macys
New York, NY
11.2020 - Current
  • Contributed to creative process through original ideas and inspiration.
  • Met aesthetic and technical criteria to complement design usability and enhance functionality with attractive layouts.
  • Exercised and demonstrated use and mastery of elements of design to meet goals.
  • Managed technological considerations to transform and manipulate artwork.
  • Researched industry trends and evaluated competitive pieces to enhance creativity and gather fresh ideas.
  • Enforced uniform style guide for project consistency across contributors.
  • Made collateral to support various marketing campaigns and visually communicate concepts.
  • Implemented artistic vision to give art purpose and meaning.
  • Presented concepts, copy and art during internal and client reviews.
  • Developed artistic visual products while working within defined technical constraints.
  • Oversaw implementation of editing, color correction and other post-production processes.
  • Developed style guides to promote consistent branding across projects.
  • Created innovative advertising campaigns that successfully generated increased brand awareness and recognition.
  • Analyzed data and metrics to measure success of campaigns and adjust strategies accordingly.
  • Monitored progress of projects, keeping on schedule and within budget.
  • Collaborated with marketing and advertising teams to maintain brand consistency across campaigns.
  • Coordinated with vendors and suppliers to source materials and equipment needed for production.
  • Conducted research and identified market trends to inform creative direction.
  • Implemented strategies for promoting campaigns on social media.
  • Presented creative concepts to clients and implemented continual feedback to achieve client satisfaction.
  • Managed workloads of designers, illustrators and other team members to optimize productivity and timeliness of task completion.
  • Worked with creative teams to develop concept designs for campaigns that resonated with target audiences.
  • Fostered highly communicative, collaborative team culture on visual product projects.
  • Researched emerging technologies and developed effective strategies for integrating into existing campaigns.
  • Utilized industry-standard software to design layouts and create storyboards for visual presentations.
  • Wrote creative briefs and coached copywriters to develop compelling content.
  • Directed photo shoots for print and digital media, reviewing each element against client standards and expectations.

Associate Art Director

Self-employeed
Brooklyn, NY
03.2013 - 11.2020
  • Evaluated and contributed to creative team ideas and translated into actionable project plans.
  • Developed high-impact creative trailers and promotional content for company campaigns from concept to completion.
  • Managed campaigns with specific focuses in order to meet customer needs and creative visions.
  • Developed strategic communication and marketing plans.
  • Mentored and trained junior designers to help enhance skills and capabilities.
  • Monitored industry trends to keep creative materials fresh and engaging.
  • Directed and supervised team of designers to create award-winning visual media campaigns.
  • Spearheaded rebranding campaign to meet and exceed quarterly sales goals.
  • Designed innovative creative strategies to raise brand awareness and engagement for organization.
  • Designed and implemented cost-effective creative strategies to improve ROI.
  • Led team of designers to create comprehensive corporate identity system.
  • Created creative briefs and timeline to manage creative process from concept to completion.
  • Formulated and monitored budgets to manage expenses and control costs.
  • Developed artistic visual products while working within defined technical constraints.
  • Managed workloads of designers, illustrators and other team members to optimize productivity and timeliness of task completion.
  • Created innovative advertising campaigns that successfully generated increased brand awareness and recognition.
  • Worked with creative teams to develop concept designs for campaigns that resonated with target audiences.
  • Monitored progress of projects, keeping on schedule and within budget.
  • Analyzed data and metrics to measure success of campaigns and adjust strategies accordingly.
  • Conducted research and identified market trends to inform creative direction.
  • Developed style guides to promote consistent branding across projects.
  • Directed photo shoots for print and digital media, reviewing each element against client standards and expectations.
  • Wrote creative briefs and coached copywriters to develop compelling content.
  • Utilized industry-standard software to design layouts and create storyboards for visual presentations.
  • Coordinated with vendors and suppliers to source materials and equipment needed for production.
  • Researched emerging technologies and developed effective strategies for integrating into existing campaigns.
  • Oversaw implementation of editing, color correction and other post-production processes.
  • Collaborated with marketing and advertising teams to maintain brand consistency across campaigns.
  • Presented creative concepts to clients and implemented continual feedback to achieve client satisfaction.
  • Carefully prepared design layouts into prepress files for offset, web and digital printing.
  • Fostered highly communicative, collaborative team culture on visual product projects.
  • Implemented strategies for promoting campaigns on social media.

Education

Bachelor Of Fine Arts -

University of Kansas
Lawrence, KS
09.2009 - 05.2013

Skills

Visual communication expertise

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Interests

Foraging

Animal Welfare

Mycology

Film

Timeline

Art Director

Macys
11.2020 - Current

Associate Art Director

Self-employeed
03.2013 - 11.2020

Bachelor Of Fine Arts -

University of Kansas
09.2009 - 05.2013
Arius Reynoso SotolongoArt Director