Chrystine Zacherau
Belle Mead,USA
Summary
Public healthcare policy strategist and business development leader with expertise in WHAT DO YOU PRODUCE?
Collaborative partner to: WHO?
Accomplished professional who has lead: ???
Overview
25
25
years of professional experience
1
1
Certification
Work History
SENIOR VICE PRESIDENT
RESERVOIR COMMUNICATIONS GROUP
01.2023 - Current
- Company Overview: A health advocacy and communications consultancy
- Support health clients with strategic counsel leading to improved health outcomes through alliance development, stakeholder engagement, health communications and primary research
- Cultivate and maintain relationships across health experts, clinicians, patients, influencers and advocates in the service of addressing the most pressing health issues and scientific exchange, including event coordination foundations
- Clients represent foundations, nonprofit organizations and biopharmaceutical and consumer health companies
- Activate on timely issues ranging, such as health myths, maternal health, data equity, market access and health policy – including counsel on grantmaking strategies
- Manage career development of mid-level staff and support internal learning and protocol development
- Responsible for business acceleration team dedicated to identifying novel client development strategies focused on market readiness
- A health advocacy and communications consultancy
- Hired and managed employees to maximize productivity while training staff on best practices and protocols.
- Delivered exceptional customer service by implementing best practices and fostering a culture of accountability within the organization.
SENIOR DIRECTOR/VICE PRESIDENT OF HEALTH RESEARCH & STRATEGY
APCO WORLDWIDE
01.2011 - 01.2023
- Company Overview: An advisory and advocacy communications consultancy
- Co-lead a global health research practice that serves clients to better understand key health audiences
- Responsible for business management, research oversight/execution, analysis and counsel
- Key member of health practice executive team responsible for shaping protocols including research best practices
- Clients include top-tier biopharmaceutical companies, health systems, medical societies, nonprofit organizations and foundations
- Manage internal staff and international network of external consultants
- Counsel world’s leading health care and biopharmaceutical companies on corporate positioning, communications, issues management and stakeholder engagement
- Supported a ground-breaking study that captured the lessons of nurses and nurse leaders encouraging changes as a result of the pandemic putting nurses at the center of improved patient care and health systems
- Developed an evaluation framework for a multinational biopharma company to identify its best-in-class patient engagement programs and authored its patient centricity impact narrative to achieve its goal to be seen as the most patient-centric biopharma company and optimized a one-off event into a multi-year, branded, global campaign including the CEO and patient advocates to drive a recommitment to the company’s patients-first mission
- Conducted research for COVID vaccine makers supporting their policy strategy around vaccine pricing, distribution plans and participation in vaccine collaborations
- Also supported corporate positioning narratives around vaccine products among overall corporate strategy
- Led a series of nimble research assignments on public needs during the COVID pandemic, including support for a medical society measuring attitudes toward COVID vaccine acceptance and establishing best practices for conveying vaccine information, counsel to a health system’s operational models and communication approaches based on weekly fluctuation in community needs and evidence to a biopharma company documenting perceptual and behavioral barriers to return to health care services
- Integral in the development of a 'Return on Reputation' model, the gold-standard for stakeholder driven reputation and image research, providing the strategic framework for industry reputation campaign and related advocacy
- Supported pharmaceutical and medical device companies on thought leadership and stakeholder engagement strategies related to products in categories of vaccines, rare disease, women’s health, pain management, self care and cardiology
- An advisory and advocacy communications consultancy
LABOR & DELIVERY REGISTERED NURSE
HCA/RESTON HOSPITAL
01.2009 - 01.2011
- Company Overview: Full-service, 231-bed acute care medical and surgical hospital
- Provided direct patient care on labor & delivery unit, including labor, operating and recovery rooms, newborn nursery, post-partum and pediatrics units
- Served on hospital-wide and unit-specific research committees responsible for original primary research projects
- Completed obstetric nurse residency program including specialized nursing skills resulting in optimal patient care
- Established standardized process checklists adopted by the unit to reduce gaps in medical records and make patient registration, operating room setup and patient handoffs more efficient
- Full-service, 231-bed acute care medical and surgical hospital
SENIOR ASSOCIATE
APCO WORLDWIDE
01.2001 - 01.2009
- Company Overview: An advisory and advocacy communications consultancy
- Third hire selected for APCO Insight, an in-house research consultancy
- Worked in partnership with founder and communications/public affairs consultants spanning a wide range of business sectors including pharmaceuticals, energy, consumer goods, multilateral trade organizations, municipal policy and recreation
- An advisory and advocacy communications consultancy
RESEARCH ANALYST
ADVANCEPCS
01.2000 - 01.2001
- Company Overview: The largest prescription benefit plan administrator based in the United States
- Designed and executed research to meet the needs of internal stakeholders
- Research topics included consumer usage of the Internet for prescription-related needs; the impact of an innovative technology solution on office workflow and perceptions of alternative drug sampling methods to support product development and marketing
- The largest prescription benefit plan administrator based in the United States
Education
Public Health Certificate - Population Health
Rutgers University
New Brunswick, NJB.S. - Nursing
George Mason University
Fairfax, VAM.A. - Political Science/Survey Research
University of Connecticut
Storrs, CTB.A. - Political Science
Marist College
Poughkeepsie, NYSkills
- Health Research and Strategy
- Corporate Affairs
- Quantitative / Qualitative Research
- Strategic Communications
- Campaign Strategy
- Statistical Methods / Strategic Analysis
- Stakeholder Engagement
- Issues Management
- Project Management
- Health Equity
- Thought Leadership
- Team Development
- Health Advocacy
- Strategic leadership
- Policies and Procedures
- Operational Excellence
- KPI Tracking
Certification
- Registered Nurse, NJ and Virginia
- Birth Doula, DONA
- ACLS, American Heart Association
- CPR/AED for the Professional Rescuer, American Red Cross
Affiliations
- Sigma Theta Tau, International Honor Society of Nursing
- American Public Health Association
- Organization of Nurse Leaders NJ
- Intellus Worldwide
- American Association of Public Opinion Research
- Marist Institute for Public Opinion Excellence Baccalaureate Award
- Excellence in Political Science Baccalaureate Award
- Pi Sigma Alpha, Political Science Honor Society
- Girl Scout Trailblazers, Co-Leader
Volunteer Experience
- Volunteer Nurse, Mayanza, Guatemala
- Surge Nurse, Montgomery Township
Timeline
SENIOR VICE PRESIDENT
RESERVOIR COMMUNICATIONS GROUP
01.2023 - Current
SENIOR DIRECTOR/VICE PRESIDENT OF HEALTH RESEARCH & STRATEGY
APCO WORLDWIDE
01.2011 - 01.2023
LABOR & DELIVERY REGISTERED NURSE
HCA/RESTON HOSPITAL
01.2009 - 01.2011
SENIOR ASSOCIATE
APCO WORLDWIDE
01.2001 - 01.2009
RESEARCH ANALYST
ADVANCEPCS
01.2000 - 01.2001
B.S. - Nursing
George Mason University
M.A. - Political Science/Survey Research
University of Connecticut
B.A. - Political Science
Marist College
Public Health Certificate - Population Health
Rutgers University
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