Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
Languages
Timeline
Generic

Brian L Virella

Wesley Chapel,FL

Summary

Experienced manager of all aspects of the retail business both in the short term and long-term initiatives. Professionally skilled in sales, store management, recruiting, developing, training, marketing, and merchandising. Focus in strategically managing and promoting sales culture within the Retail space to achieve and exceed profitability goals.

Overview

17
17
years of professional experience
1
1
Certification

Work History

Assistant Store Manager

Lenscrafters
02.2024 - 05.2025
  • Keeping track of Employees and their weekly performance
  • Keeping track of Employees weekly commissions and how they are tracking on their goals
  • In-charge of operations / daily goals / Employee performance in the absence of the store manager
  • Opening / Closing duties
  • Deliver excellent Customer Service while maintaining a High Degree of professionalism


Store Manager

Oakley Retail
12.2007 - 06.2023
  • Deliver excellent customer service while maintaining a high degree of professionalism.
  • Achieve high levels of sales performance and results.
  • Recruit and hire top talent to meet store and company needs.
  • Process onboarding documents/ orientation of new hires
  • Provide feedback through ongoing training, counseling assessment and setting challenging goals to improve employee performance.
  • Manage all employees in execution of daily tasks to maximize sales.
  • Manage all visual standards in store including merchandise presentation, signage, lighting, and general maintenance.
  • Review operational reports and records to ensure adherence to company policies and procedures, monitor store profitability, create schedules, and manage payroll matrix.
  • Monitor and review inventory levels and paperwork to ensure accuracy of store inventory.
  • Solve problems that affect the stores service, efficiency, and productivity.
  • Ongoing training with OMNI and ENGINE ROOM.
  • Assist with all staff responsibilities as the workday may require.
  • Store Manager Tampa International Plaza, Tampa, FL. 2016-2023
  • Store Manager Tampa Premium Outlet, Tampa, FL. 2015 - 2016
  • Store Manager Brandon Town Center, Brandon, FL. 2015
  • Store Manager Cross gates Mall, Albany, NY. 2013 - 2015
  • Assistant Store Manager Orlando Premium Outlet, Orlando, FL. 2007 - 2013

Education

High School Diploma -

Gateway High School
Kissimmee, FL

Valencia Community College
Orlando, FL

Skills

  • Proven track record for exceeding Sales goals multiple years in a row
  • Retail Merchandising
  • Visuals
  • Bilingual in Spanish
  • Proficient in Outlook, Microsoft Word, and Excel
  • KRONOS and RPRO
  • Proven Track Record of reaching and exceeding sales goals
  • Strong Business Leader & Team Player
  • Retail Management/Operations
  • Outstanding District/Regional Trainer
  • Effective Facilitation/Communications
  • Strategy Planning/Project Execution
  • Coaching/Mentoring & Staff Development
  • Business/Brand Development
  • Innovative/Complex Problem-Solving
  • Cross-Functional Team Leadership

Accomplishments

  • Top Seller 2007 – 2012 and recognized by Oakley Retail Newsletter Companywide each year.
  • Top Store 5 years in a row, breaking $8 Million in 2012 1st. time in company history.
  • I was First to hit $1Million in sales in 1 1⁄2 years.
  • In December 2015 my store received Top percent to plan company wide and won contest.
  • In June 2016 received an award for being Top percentage in the entire company nationwide.
  • Recognized for Visual and merchandising, and my ideas have been implemented in other stores throughout the company by management.
  • Developed my assistant manager from my store in NY into a top producing store manager in the NY market with Oakley.

Certification

FL Real Estate Sales Associate - SL3636604

Languages

Spanish
Native or Bilingual

Timeline

Assistant Store Manager

Lenscrafters
02.2024 - 05.2025

Store Manager

Oakley Retail
12.2007 - 06.2023

High School Diploma -

Gateway High School

Valencia Community College

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