BRIAN MONAHAN
Bridgeport,CT
Summary
Delivering significant business growth through innovative product development and data-driven strategies. Successfully doubled revenue while optimizing inventory and aligning publishing initiatives with market demands, enhancing brand visibility and consumer engagement.
Overview
33
33
years of professional experience
Work History
Publishing Consultant
Publishing Consultant
01.2023 - Current
- Provided strategic insights and analytics to publishers, authors, and book retailers, enhancing inventory planning, branding, and market development initiatives.
- Advised clients on publishing strategies and market trends.
- Developed project proposals and outlined scope for publishing initiatives.
- Coordinated with authors and editors to streamline content creation processes.
Director of Product Strategy
Callisto Media
01.2021 - 01.2023
- Doubled revenue of $4.5 million business through innovative product development initiatives that aligned with consumer needs.
- Developed and executed title strategies for Children's, Teen, and Workbook categories using data-driven analytics and consumer metrics to enhance market positioning.
- Prepared and presented monthly strategic plans, defining editorial roadmap, sales forecasts, and inventory plans for 30 - 40 new titles to drive sales and inventory management.
Editorial Director
Sterling Publishing
01.2018 - 01.2021
- Launched Sterling Education, Sterling Teen, and Sterling Children's Classics programs informed by market trends and analytics.
- Established goals for Sterling Children's publishing program, coordinating cross-functional teams to align editorial message with sales opportunities and inventory goals.
- Facilitated weekly publishing meetings to align editorial, sales, inventory, and marketing teams on Sterling Children's operational objectives.
Buyer
Barnes and Noble Booksellers
01.1993 - 01.2018
- Identified emerging publishing trends in workbooks, graphic novels, and realistic fiction, leading market launch of key brands including Dav Pilkey, Wimpy Kid, and Percy Jackson.
- Delivered incremental sales increases of 5% annually by identifying frontlist trends and brand opportunities while optimizing existing backlist inventory.
- Directed sales, marketing, and inventory decisions for Children's Fiction, Teen, and Workbook categories, maximizing sales and optimizing costs across stores, dotcom, dc, and publishing partners.
Education
B.A - Marketing, Management
FLORIDA ATLANTIC UNIVERSITY
BOCA RATON, FLORIDA01-2000
Skills
- Sales planning and forecasting
- Inventory and backlist optimization
- Data and marketing analysis
- Market trend analysis
- Business opportunity development
- Asset management strategies
- Strategic problem solving
- Cross-functional team leadership
- Communication and presentation proficiency
Timeline
Publishing Consultant
Publishing Consultant
01.2023 - Current
Director of Product Strategy
Callisto Media
01.2021 - 01.2023
Editorial Director
Sterling Publishing
01.2018 - 01.2021
Buyer
Barnes and Noble Booksellers
01.1993 - 01.2018
B.A - Marketing, Management
FLORIDA ATLANTIC UNIVERSITY